Local Cosmetic brand (mid-low market) needs ROAS Increase
- Utilize multi channel ads for upper-middle funnel.
- We are requested to spend an exact number of budget, hence required to implement lifetime budget for all campaigns.
- Imbalance performance in various channels; reach ROAS target only on some channels.
What we’ll repeat
- With spending flexibility we can use daily budget instead of lifetime budget.
- We must tailor each campaign for each platform, not make carbon copy of the successful ones
- The result of such approach can be seen lately, as the ROAS of each platforms starts to stabilize.
Local Cosmetic brand (mid-low market) needs ROAS IncreaseRead Case Study
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Cleo Pure Water
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