Marketing Lead [Boleh Belajar]

Job Description:

• Manage and grow Boleh Belajar’s social media channels across relevant platforms.
• Plan and execute integrated marketing campaigns (organic & paid) aligned with go-to-market strategy.
• Develop and manage content calendars to ensure consistent, on-brand messaging.
• Coordinate go-to-market activities for new programs, features, or initiatives, from launch planning to execution.
• Manage marketing budgets, track spending, and prepare regular performance reports.
• Monitor, analyze, and evaluate campaign performance using relevant metrics and insights.
• Identify optimization opportunities and propose data-driven improvements for ongoing and future campaigns.
• Collaborate with internal teams (content, product, sales, and partnerships) to ensure campaign alignment and impact.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 1–3 years of experience in marketing, digital marketing, or social media management (experience in edutech or digital products is a plus).
• Strong understanding of go-to-market strategy, campaign execution, and product or program launches.
• Hands-on experience managing social media platforms and content planning tools.
• Familiar with digital marketing channels, including organic social media and paid advertising.
• Ability to analyze marketing performance using data, insights, and basic analytics tools.
• Experience managing marketing budgets and preparing performance reports.
• Strong communication skills and ability to collaborate with cross-functional teams.
• Organized, detail-oriented, and able to manage multiple projects with tight timelines.