{"id":17476,"date":"2024-04-23T09:36:29","date_gmt":"2024-04-23T09:36:29","guid":{"rendered":"https:\/\/bdd.services\/bdd-2024\/?page_id=17476"},"modified":"2024-09-05T07:11:46","modified_gmt":"2024-09-05T07:11:46","slug":"megasale2023","status":"publish","type":"page","link":"https:\/\/bolehdicoba.com\/id\/program\/bulletin\/megasale2023\/","title":{"rendered":"Mega Sale"},"content":{"rendered":"
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Boleh Dicoba Digital <\/p> \n

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Bulletin Q3<\/p>\n <\/div>\n \n

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Q3 Edition<\/div>\n <\/div>\n
Mega Sale Trends: Necessary or Cemetery<\/div>\n\n\n \n \n \n
The popularity of the Mega Sale days campaign in Indonesia, especially in the APAC region has become one of the main drives for brands to grow, nowadays. Google mentioned in their 2022 report that key to success during this peak sale season is understanding how consumer buying behaviours are evolving, so brands will be able to fit people\u2019s needs for each campaign deployed.<\/center><\/div>\n\n\n \n \n
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Introduction<\/h3>\n

In this latest Boleh Dicoba Digital (BDD) bulletin, we gathered general information along with suggestions and case studies that are needed to be acquainted in particular towards the Mega Sale trends and insights along with its impacts to the digital marketing business.<\/p>

BDD as one of the players in the industry:
We know the game, we play the game, we live the game.Sharing our experience & expertise to the players in the industry, with the hope we would be able to stamp our marks in it and grow a network among the big names through Mega Sale Trends: Necessary or Cemetery? A Closer Look Data & Analysis from Boleh Dicoba Digital on How To Tackle The Most Anticipated Shopping Period.<\/p><\/p>\n <\/div>\n \n\n \n \n\n\n \n\n <\/div>\n \"background\"\/\n <\/div>\n \n \n \n\n

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Chapter 1<\/p>\n <\/div>\n \n

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Chapter 1<\/div>\n <\/div>\n
Get to Know Mega Sale Days To Increase Sales<\/div>\n\n\n \n
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\u201cMega-Sales Days have evolved beyond being just a discount-driven activity. They are now a collective cultural moment and present opportunities for businesses to build their brand and ensure that their product or service finds the people who are most likely to love it\"<\/p><\/h3>\n

Benjamin Joe<\/h4>\n

VP of Southeast Asia & Emerging Markets at Facebook<\/p>\n <\/div>\n

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Mega Sale Days is the biggest shopping festival in the world which refers to the year-end sales period (September-December), such as the twin dates (11.11, 12.12), Pay Day, Christmas and Year-End. Mega Sale is always effective in increasing sales because many consumers are tempted by promos or discounts at this event.<\/p>

Boleh Dicoba Digital (BDD) gathered several insights from our internal data, and it shows that there has been 5% - 30% increase in budget spent from the average brand in the marketplace during the Mega Sale campaign period. Yet, this increase in spending is also supported by other marketing activities such as in social media activations, digital advertisements, KOL amplification, offline events, etc.<\/p><\/div>\n\n\n \n \n\n \n \n\n\n \n\n <\/div>\n \"background\"\/\n <\/div>\n \n \n \n\n

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Brand & Agency Point of View Towards Mega Sale Campaign<\/div>\n\n\n \n \n \n \"image\" \n

A seamless shopping experience is what will attract consumers from an attention-grabbing advertising campaign. Application access to shopping list checkouts, these are the basic things in online shopping which also is the background to a consumer\u2019s shopping decisions, that in return will have direct impacts on profits.<\/p>

Steal the marketing strategies from brand owners and agencies to be applied to yours and let us know how it goes!<\/p>

  • Market research, find out what is trending, what consumer demands are, and what competitors are \"preparing\"<\/li>
  • Tease the audience, while there is still time prior to the campaign, take advantage of this moment to tease the audience by creating hype first. This can be done with KOL amplification or interesting content and advertising gimmicks<\/li>
  • Build loyalty, it's time to build closeness with consumers through communication or membership or loyalty programs. The closer you are, the easier it will be to deliver various promos and activations<\/li><\/ul><\/div>\n\n\n \n \n\n \n \n\n\n \n\n <\/div>\n \"background\"\/\n <\/div>\n \n \n \n\n
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    Brand Performance During Mega Sale Campaign in META<\/div>\n\n\n \n \n \n \"image\" \n

    In the following section, we display brand performance data during the Mega Sale campaign period on META, which includes Twindate and Pay Day. The data that has been summarised is divided using several breakdown metrics with high, middle and low tiering. The January - December 2022 campaign period will look at the average spending in one campaign period (Average Spent Performance) and also the average price per product sold in one campaign period (Average Basket Price).<\/p>

    The data focus is shown for Twindate and PayDay campaigns, especially during the 2022 Mega Sale period as historical data with average value criteria of ROAS >0,1x (average Return on Ads Spend), with 3 tiers (high, middle and low).<\/p>

    Sample brand data was gathered from our internal insights with a focus on the advertising objective \u2018Sales & Conversion\u2019 for CPAS Shopee and CPAS Tokopedia. Apart from overlooking historical data for 2022, data for certain periods used as reference as well to observe the growth potential in 2023, especially for the Twin Date and Payday campaign during Mega Sale Season.<\/p><\/div>\n\n\n \n \n\n \n \n\n\n \n\n <\/div>\n \"background\"\/\n <\/div>\n \n \n \n\n

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    Brand Performance During Mega Sale Campaign in TikTok<\/div>\n\n\n \n \n \n \"image\" \n

    After an explanation of brand performance data during the Mega Sale campaign period on META, this time we will show data from the TikTok platform. The summarised data is also divided based on the same breakdown metrics as META, which is high, middle, and low tiering. We analyse campaigns in the period January - December 2022, which will look at average spending in one campaign period (Average Spent Performance) and average price per product sold in one campaign period (Average Basket Price).<\/p>

    The data focus is shown for Twindate and PayDay campaigns, especially during the 2022 Mega Sale period as historical data with average value criteria of ROAS >0,1x (average Return on Ads Spend), with 3 tiers (high, middle and low).<\/p>

    Not only that, we will also show you all the phases and preparation checklists for the Mega Sale campaigns to help you plan ahead for this biggest shopping festival.<\/p><\/div>\n\n\n \n \n\n \n

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    Thank you, Have a nice Day!<\/h3>\n \"barcode\" \n

    \u00a92023 Boleh Dicoba Digital All right reserved<\/p>\n <\/div>\n \n\n\n \n\n <\/div>\n \"background\"\/\n <\/div>\n <\/div>\n\n\n \n\n

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    About Bulletin<\/div>\n \n \n
    Chapter 1<\/div>\n \n \n
    Chapter 2<\/div>\n \n \n
    Chapter 3<\/div>\n \n \n
    Chapter 4<\/div>\n
    \n Download Report\n <\/div>\n <\/div>\n\n \n\n
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