{"id":19188,"date":"2024-06-05T04:27:56","date_gmt":"2024-06-05T04:27:56","guid":{"rendered":"https:\/\/bdd.services\/bdd-2024\/?page_id=19188"},"modified":"2026-04-08T13:38:32","modified_gmt":"2026-04-08T06:38:32","slug":"twindatesreport2022","status":"publish","type":"page","link":"https:\/\/bolehdicoba.com\/id\/program\/bulletin\/twindatesreport2022\/","title":{"rendered":"Performance Insight"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"19188\" class=\"elementor elementor-19188\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e61c6e8 e-con-full e-flex e-con e-parent\" data-id=\"e61c6e8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-400897d elementor-widget elementor-widget-section-bulletin-slider-2\" data-id=\"400897d\" data-element_type=\"widget\" data-widget_type=\"section-bulletin-slider-2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\r\n    .swiper-button-prev,\r\n    .swiper-button-next{\r\n        display: none !important;\r\n    }\r\n    .item-wrapper {\r\n        display: flex;\r\n        flex-direction: row;\r\n        justify-content: center;\r\n        align-items: center;\r\n        gap: 50px;\r\n    }\r\n\r\n    .item-image {\r\n        flex: 0 0 43%;\r\n    }\r\n\r\n    .item-info {\r\n        flex: 0 0 57%;\r\n        padding-right: 170px;\r\n    }\r\n\r\n    .item-title {\r\n        color: #FFF;\r\n        font-family: \"Gelion 600\", Sans-serif;\r\n        font-size: 50px;\r\n        font-weight: 600;\r\n    }\r\n\r\n    .item-top-text,\r\n    .item-description {\r\n        color: #CAC4D2;\r\n        font-size: 16px;\r\n        font-weight: 600;\r\n    }\r\n\r\n    .item-button {\r\n        display: flex;\r\n        flex-direction: row;\r\n        gap: 15px;\r\n    }\r\n\r\n    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 }\r\n\r\n    .swiper-button-prev svg,\r\n    .swiper-button-next svg {\r\n        width: 27px;\r\n        height: 27px;\r\n    }\r\n\r\n    .swiper-button-prev {\r\n        left: 40px;\r\n    }\r\n\r\n    .swiper-button-next {\r\n        right: 40px;\r\n    }\r\n\r\n    .modal-header {\r\n        border-bottom: 0;\r\n    }\r\n\r\n    .modal-title {\r\n        font-family: \"Gelion 600\", Sans-serif;\r\n        font-size: 24px;\r\n    }\r\n\r\n    .modal-info-wrapper h4 {\r\n        font-family: \"Gelion 600\", Sans-serif;\r\n        font-size: 20px;\r\n    }\r\n\r\n    .modal-info-wrapper p {\r\n        font-family: \"Gelion\", Sans-serif;\r\n        font-size: 14px;\r\n    }\r\n\r\n    .form-control {\r\n        background-color: #F1F1F1;\r\n        color: #373737;\r\n        \r\n        font-family: \"Gelion\", Sans-serif;\r\n        font-size: 14px;\r\n        border-color: #C4C4C4 !important;\r\n        padding: 8px 15px !important;\r\n    }\r\n\r\n    .form-heading h5{\r\n        font-family: \"Gelion 600\", Sans-serif;\r\n        font-size: 18px;\r\n    }\r\n\r\n    .modal-footer {\r\n        border-top: 0;\r\n        justify-content: center;\r\n    }\r\n\r\n    .modal-item-wrapper {\r\n        display: flex;\r\n        flex-direction: row;\r\n        gap: 10px;\r\n    }\r\n\r\n    .modal-image-wrapper {\r\n        flex: 0 0 40%;\r\n    }\r\n\r\n    .modal-info-wrapper {\r\n        flex: 0 0 60%;\r\n    }\r\n\r\n    .form-wrapper {\r\n        display: flex;\r\n        flex-direction: column;\r\n        gap: 15px;\r\n    }\r\n\r\n    .form-row {\r\n        display: flex;\r\n        flex-direction: row;\r\n        gap: 15px;\r\n    }\r\n\r\n    .form-col {\r\n        flex: 0 0 48%;\r\n    }\r\n\r\n    .item-full .item-info {\r\n        position: absolute;\r\n        bottom: 0px;\r\n        top: 0px !important;\r\n        height: fit-content;\r\n        max-width: 1080px;\r\n        left: 0;\r\n        right: 0;\r\n        margin: auto;\r\n        padding: 35px 0px;\r\n    }\r\n    .item-image img {\r\n        width: 100%;\r\n    }\r\n    .swiper-pagination {\r\n        display: none;\r\n    }\r\n\r\n    @media only screen and (max-width: 991px){\r\n        .item-full .item-info {\r\n            \/* margin-top: 50px; *\/\r\n            flex: 0 0 100%;\r\n            padding-right: 15px;\r\n            padding-left: 15px\r\n        }\r\n\r\n        .item-full .item-title {\r\n            font-size: 24px;\r\n            text-align: center;\r\n        }\r\n\r\n        .item-full .item-top-text,\r\n        .item-full .item-description {\r\n            font-size: 14px;\r\n            text-align: center;\r\n        }\r\n        \r\n        .item-full .item-button {\r\n            justify-content: center;\r\n            align-items: center;\r\n        } \r\n\r\n        .item-full .item-info{\r\n            top: 20%;\r\n        }\r\n    }\r\n    @media only screen and (max-width: 480px) {\r\n        .item-wrapper {\r\n            flex-direction: column;\r\n            gap: 0;\r\n        }\r\n\r\n        .item-image {\r\n            flex: 0 0 100%;\r\n            order: 1;\r\n        }\r\n\r\n        .item-info {\r\n            margin-top: 50px;\r\n            flex: 0 0 100%;\r\n            padding-right: 15px;\r\n            padding-left: 15px\r\n        }\r\n\r\n        .item-title {\r\n            font-size: 24px;\r\n            text-align: center;\r\n        }\r\n\r\n        .item-top-text,\r\n        .item-description {\r\n            font-size: 14px;\r\n            text-align: center;\r\n        }\r\n        \r\n        .item-button {\r\n            flex-direction: column;\r\n            justify-content: center;\r\n            align-items: center;\r\n        }\r\n\r\n        .button_text {\r\n            min-width: 200px;\r\n        }\r\n        \r\n        .swiper-button-prev,\r\n        .swiper-button-next {\r\n            display: none;\r\n        }\r\n\r\n        .form-col {\r\n            flex: 0 0 47%;\r\n        }\r\n\r\n        .elementor-element-851d99b {\r\n            order: 1;\r\n        }\r\n\r\n        .item-full .item-info{\r\n            top: 15px;\r\n        }\r\n        \r\n    }\r\n<\/style>\r\n<div class=\"swiper swiper-initialized swiper-horizontal\">\r\n    <div class=\"swiper-wrapper\">\r\n\r\n        \r\n        <div class=\"swiper-slide\">\r\n                        <div class=\"item-full\">\r\n                <div class=\"item-image\">\r\n                    <img decoding=\"async\" src=\"https:\/\/bolehdicoba.com\/wp-content\/uploads\/2024\/06\/Group-2174-1-scaled-1.jpg\" class=\"img-fluid d-none d-lg-block\">\r\n                    <img decoding=\"async\" src=\"https:\/\/bolehdicoba.com\/wp-content\/uploads\/2024\/06\/Frame-116.jpg\" class=\"img-fluid d-lg-none\">\r\n                <\/div>\r\n                <div class=\"item-info\">\r\n                    <p class=\"item-top-text\">\r\n                        REPORT                    <\/p>\r\n                    <h2 class=\"item-title\">\r\n                        Performance Insight from Various Industry with CPAS Meta Ads Analysis                    <\/h2>\r\n                    <p class=\"item-description\">\r\n                        Giving hands on more than 700 clients, we\u2019ve been actively helping our clients striving for Twin Date in the last 2 years. Here\u2019s the insights to plan better strategies for 12.12.                    <\/p>\r\n                    <div class=\"item-button\">\r\n                        <a href=\"#download-report\" class=\"btn btn-primary btn-lg button_text btn-download-bulletin\">\r\n                            <span class=\"button-content-wrapper\">\r\n                                <span class=\"button-text\">\r\n                                    Download Bulletin                                <\/span>\r\n                                <span class=\"button-icon\">\r\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewbox=\"0 0 24 25\"\r\n                                        fill=\"none\">\r\n                                        <g clip-path=\"url(#clip0_2784_36080)\">\r\n                                            <path d=\"M8 17.8369L12 21.8369L16 17.8369\" stroke=\"white\" stroke-width=\"2\"\r\n                                                stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\r\n                                            <path d=\"M12 12.8369V21.8369\" stroke=\"white\" stroke-width=\"2\"\r\n                                                stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\r\n                                            <path\r\n                                                d=\"M20.8802 18.9268C21.7496 18.3155 22.4015 17.443 22.7415 16.436C23.0814 15.429 23.0916 14.3399 22.7706 13.3267C22.4496 12.3135 21.814 11.4289 20.9562 10.8014C20.0985 10.1739 19.063 9.83602 18.0002 9.83685H16.7402C16.4394 8.66472 15.8767 7.57609 15.0943 6.65293C14.3119 5.72976 13.3303 4.99611 12.2234 4.5072C11.1164 4.01829 9.91302 3.78687 8.7037 3.83036C7.49439 3.87385 6.31069 4.19112 5.24173 4.75827C4.17277 5.32543 3.2464 6.1277 2.53236 7.10468C1.81833 8.08166 1.33523 9.20789 1.11944 10.3986C0.903647 11.5893 0.960787 12.8134 1.28656 13.9789C1.61233 15.1443 2.19824 16.2206 3.00018 17.1268\"\r\n                                                stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\"\r\n                                                stroke-linejoin=\"round\"><\/path>\r\n                                        <\/g>\r\n                                        <defs>\r\n                                            <clippath id=\"clip0_2784_36080\">\r\n                                                <rect width=\"24\" height=\"24\" fill=\"white\"\r\n                                                    transform=\"translate(0 0.836914)\"><\/rect>\r\n                                            <\/clippath>\r\n                                        <\/defs>\r\n                                    <\/svg>\r\n                                <\/span>\r\n                            <\/span>\r\n                        <\/a>\r\n                        <!-- <a href=\"\" class=\"btn btn-outline-secondary btn-lg button_text\">\r\n                                                    <\/a> -->\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                    <\/div>\r\n\r\n        \r\n    <\/div>\r\n\r\n    <div class=\"swiper-button-prev\">\r\n        <i class=\"fa fa-angle-left\"><\/i>\r\n    <\/div>\r\n    <div class=\"swiper-button-next\">\r\n        <i class=\"fa fa-angle-right\"><\/i>\r\n    <\/div>\r\n\r\n    <div class=\"swiper-pagination\"><\/div>\r\n<\/div>\r\n\r\n<!-- <div class=\"modal\" id=\"myModal\" tabindex=\"-1\" role=\"dialog\">\r\n    <div class=\"modal-dialog modal-dialog-centered\" role=\"document\">\r\n        <div class=\"modal-content\">\r\n            <div class=\"modal-header\">\r\n                <h4 class=\"modal-title\">Download Bulletin<\/h4>\r\n                <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\r\n                    <span aria-hidden=\"true\">&times;<\/span>\r\n                <\/button>\r\n            <\/div>\r\n            <div class=\"modal-body\">\r\n                <div class=\"modal-item-wrapper\">\r\n                    <div class=\"modal-image-wrapper\">\r\n                        <img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"420\"\r\n                            src=\"https:\/\/bolehdicoba.com\/wp-content\/uploads\/2022\/11\/Rectangle-700-1.png\"\r\n                            class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\"\r\n                            srcset=\"https:\/\/bolehdicoba.com\/wp-content\/uploads\/2022\/11\/Rectangle-700-1.png 420w, https:\/\/bolehdicoba.com\/wp-content\/uploads\/2022\/11\/Rectangle-700-1-300x300.png 300w, https:\/\/bolehdicoba.com\/wp-content\/uploads\/2022\/11\/Rectangle-700-1-150x150.png 150w\"\r\n                            sizes=\"auto, (max-width: 420px) 100vw, 420px\">\r\n                    <\/div>\r\n                    <div class=\"modal-info-wrapper\">\r\n                        <h4>Performance Insight from Various Industry with CPAS<\/h4>\r\n                        <p>Twin date has been growing to hottest trend in Indonesian e-commerce world, surely became..<\/p>\r\n                    <\/div>\r\n                <\/div>\r\n                <div class=\"modal-form-wrapper\">\r\n                    <div class=\"form-heading\" style=\"padding-top: 15px;\">\r\n                        <h5 class=\"title_form\">Fill the form first to download<\/h5>\r\n                    <\/div>\r\n                    <form id=\"form-modal\">\r\n                        <input type=\"hidden\" name=\"action\" value=\"send_email_twin_date\">\r\n                        <div class=\"form-wrapper\" style=\"padding: 0\">\r\n                            <div class=\"form-row\">\r\n                                <div class=\"form-col\">\r\n                                    <input type=\"text\" name=\"name\" class=\"form-control\" placeholder=\"Your Name\">\r\n                                <\/div>\r\n                                <div class=\"form-col\">\r\n                                    <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email address\">\r\n                                <\/div>\r\n                            <\/div>\r\n                            <div class=\"form-row\">\r\n                                <div class=\"form-col\">\r\n                                    <input type=\"text\" name=\"phone\" class=\"form-control\" placeholder=\"Phone Number\">\r\n                                <\/div>\r\n                                <div class=\"form-col\">\r\n                                    <input type=\"text\" name=\"occupation\" class=\"form-control\" placeholder=\"Occupation\">\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/form>\r\n                    <div id=\"result-service\"><\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"modal-footer\">\r\n                <button class=\"btn btn-primary btn-lg button_text btn-download-modal\">\r\n                    <span class=\"button-content-wrapper\">\r\n                        <span class=\"button-text\">\r\n                            Download Bulletin                        <\/span>\r\n                        <span class=\"button-icon\">\r\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\"\r\n                                fill=\"none\">\r\n                                <g clip-path=\"url(#clip0_2784_36080)\">\r\n                                    <path d=\"M8 17.8369L12 21.8369L16 17.8369\" stroke=\"white\" stroke-width=\"2\"\r\n                                        stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\r\n                                    <path d=\"M12 12.8369V21.8369\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\"\r\n                                        stroke-linejoin=\"round\"><\/path>\r\n                                    <path\r\n                                        d=\"M20.8802 18.9268C21.7496 18.3155 22.4015 17.443 22.7415 16.436C23.0814 15.429 23.0916 14.3399 22.7706 13.3267C22.4496 12.3135 21.814 11.4289 20.9562 10.8014C20.0985 10.1739 19.063 9.83602 18.0002 9.83685H16.7402C16.4394 8.66472 15.8767 7.57609 15.0943 6.65293C14.3119 5.72976 13.3303 4.99611 12.2234 4.5072C11.1164 4.01829 9.91302 3.78687 8.7037 3.83036C7.49439 3.87385 6.31069 4.19112 5.24173 4.75827C4.17277 5.32543 3.2464 6.1277 2.53236 7.10468C1.81833 8.08166 1.33523 9.20789 1.11944 10.3986C0.903647 11.5893 0.960787 12.8134 1.28656 13.9789C1.61233 15.1443 2.19824 16.2206 3.00018 17.1268\"\r\n                                        stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\r\n                                    <\/path>\r\n                                <\/g>\r\n                                <defs>\r\n                                    <clipPath id=\"clip0_2784_36080\">\r\n                                        <rect width=\"24\" height=\"24\" fill=\"white\" transform=\"translate(0 0.836914)\">\r\n                                        <\/rect>\r\n                                    <\/clipPath>\r\n                                <\/defs>\r\n                            <\/svg>\r\n                        <\/span>\r\n                    <\/span>\r\n                <\/button>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/div> -->\r\n\r\n<script src=\"https:\/\/bolehdicoba.com\/wp-content\/plugins\/elementor\/assets\/lib\/swiper\/swiper.min.js?ver=5.3.6\"><\/script>\r\n<script type=\"text\/javascript\">\r\n    jQuery(document).ready(function () {\r\n        const swiper = new Swiper('.swiper', {\r\n            slidesPerView: 1,\r\n            grabCursor: true,\r\n            navigation: {\r\n                nextEl: '.swiper-button-next',\r\n                prevEl: '.swiper-button-prev',\r\n            },\r\n            pagination: {\r\n                el: '.swiper-pagination',\r\n                type: 'bullets',\r\n            },\r\n        });\r\n\r\n        jQuery(document).on('click', '.btn-download-bulletin', function () {\r\n            jQuery('#myModal').modal('show');\r\n            return false;\r\n        });\r\n\r\n        jQuery('.btn-download-modal').click(function() {\r\n            var form = jQuery('#form-modal').serialize();\r\n            jQuery('.btn-download-modal').attr('disabled', true);\r\n            jQuery('.btn-download-modal .button-text').text(\"Please wait...\")\r\n            var ajaxurl = 'https:\/\/bolehdicoba.com\/wp-admin\/admin-ajax.php';\r\n\r\n            var data = {\r\n                'action': 'send_email_twin_date',\r\n                'data': form\r\n            };\r\n            jQuery.post(ajaxurl, form, function(response) {\r\n                var obj = JSON.parse(response);\r\n                if (obj.code == '1') {\r\n                    jQuery('#form-modal').hide();\r\n                    jQuery('#result-service').text(obj.msg);\r\n                    jQuery('.title_form').text('Thank you for filling out the form')\r\n                    jQuery('.btn-download-modal').hide();\r\n                }else{\r\n                    jQuery('.btn-download-modal').attr('disabled', false);\r\n                    jQuery('.btn-download-modal .button-text').text(\"Download Bulletin\")\r\n                    jQuery('#result-service').text(obj.msg);\r\n                }\r\n\r\n            }).fail(function(xhr, status, error) {\r\n                console.log(status);\r\n                console.log(error);\r\n                jQuery('.wrong-diskon p').html(\"Not found.\");\r\n            });\r\n        });\r\n    });\r\n<\/script>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-457a5a1 e-flex e-con-boxed e-con e-parent\" data-id=\"457a5a1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1245bb elementor-widget elementor-widget-text-editor\" data-id=\"b1245bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"text-align: center;\">\u201cWe generate data from a total 70++ curated valid accounts of fashion brands, from apparel, woman fashion, man fashion, sports to shoes brands, beauty brands from beauty services, skincare, makeup, hair care, and fragrances; and lifestyle brands from luxury brands to jewelry, and many more. This data represents brands with stable consistency and amount of advertising cost on Twin Dates from January to November 2022. The accounts we took have fulfilled requirements to be valid on the report.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d2926e e-flex e-con-boxed e-con e-parent\" data-id=\"9d2926e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0fce3b2 e-flex e-con-boxed e-con e-child\" data-id=\"0fce3b2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fedd9b gelion-font-regular elementor-widget elementor-widget-heading\" data-id=\"6fedd9b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">Upper Funnel Performance<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8715eae gelion-font-regular elementor-widget elementor-widget-text-editor\" data-id=\"8715eae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Playing an important role in the marketing funnel and taking the widest space at the top of the pyramid, we present the analysis of Cost Per Mile (1000 impressions) of the Twin Date. In short, Cost Per Mile (CPM) is a metric used to measure the advertisement per 1000 shown. Moreover, the analysis will be divided into sections of All Industry, Shopee, and Tokopedia as 2 biggest marketplaces in Indonesia. Read below our charts and words of thoughts.<\/p><p>As we know, advertisers race to gain audience\u2019s attention during the Twin Date promotional period, which can lead to a competitive bid for shown ads to the right audience. One of the key metrics to define the effectiveness of your ads distribution is the cost per a thousand impressions (CPM) which indicates how much of your budget is spent to show your ads to the right audience. The cost of CPM during the Twin Date period can range from IDR 8,000 to IDR 25,000 around all industries. The rise of CPM is caused by a higher volume of advertisers during the start of Q3 which create a healthy yet competitive bid to gain audience\u2019s attention. During November that falls within Q4, we reached peak number of CPM with a significant incline of 34.81% compared to the previous month.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2f04db elementor-widget elementor-widget-image\" data-id=\"a2f04db\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2390\" height=\"1253\" src=\"https:\/\/bolehdicoba.com\/wp-content\/uploads\/2024\/06\/Group-2115.jpg\" class=\"attachment-full size-full wp-image-19197\" alt=\"\" srcset=\"https:\/\/bolehdicoba.com\/wp-content\/uploads\/2024\/06\/Group-2115.jpg 2390w, https:\/\/bolehdicoba.com\/wp-content\/uploads\/2024\/06\/Group-2115-300x157.jpg 300w, https:\/\/bolehdicoba.com\/wp-content\/uploads\/2024\/06\/Group-2115-1024x537.jpg 1024w, https:\/\/bolehdicoba.com\/wp-content\/uploads\/2024\/06\/Group-2115-768x403.jpg 768w, https:\/\/bolehdicoba.com\/wp-content\/uploads\/2024\/06\/Group-2115-1536x805.jpg 1536w, https:\/\/bolehdicoba.com\/wp-content\/uploads\/2024\/06\/Group-2115-2048x1074.jpg 2048w, https:\/\/bolehdicoba.com\/wp-content\/uploads\/2024\/06\/Group-2115-18x9.jpg 18w\" sizes=\"(max-width: 2390px) 100vw, 2390px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-856a6b5 gelion-font-regular elementor-widget elementor-widget-text-editor\" data-id=\"856a6b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>*Data twin date all industry &#8211; upper funnel performance<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc0e40f e-flex e-con-boxed e-con e-parent\" data-id=\"bc0e40f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bf0b228 e-flex e-con-boxed e-con e-child\" data-id=\"bf0b228\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-571f1ea gelion-font-regular elementor-widget elementor-widget-heading\" data-id=\"571f1ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Middle Funnel Performance<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af26f68 gelion-font-regular elementor-widget elementor-widget-text-editor\" data-id=\"af26f68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The part where the seller or marketer looked closely to the dots of customer journey leads to purchase; the middle funnel performance. Other than that, middle funnel performance contains leads nurturing or so called consideration section. This is a clear part where customers are likely interested in the product we sell, but closely doubting or reassuring themselves when or how to purchase. As the name; middle funnel. The nurturing and reappearing process in order to encourage customers to purchase are the most important part to highlight. And so, we present to you the data analysis of Click Through Rate (CTR) and Cost Per Click (CPC) throughout 2022\u2019s Twin Date journey divided into All Industry, Shopee, and Tokopedia sections.<br \/>CTR percentage in Meta Ads around the twin date period can fall around 0,78% until 1,52%. Even though the number briefly decreases around the month of October, we see an elevation in audience\u2019s interest to click through the ads around November which indicates a mutual understanding between what the audience want and what content the advertisers can provide in preparation of the third quarter.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-528f0d5 elementor-widget elementor-widget-image\" data-id=\"528f0d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2382\" height=\"1257\" src=\"https:\/\/bolehdicoba.com\/wp-content\/uploads\/2024\/06\/middel-panel.jpg\" class=\"attachment-full size-full wp-image-19198\" alt=\"\" srcset=\"https:\/\/bolehdicoba.com\/wp-content\/uploads\/2024\/06\/middel-panel.jpg 2382w, https:\/\/bolehdicoba.com\/wp-content\/uploads\/2024\/06\/middel-panel-300x158.jpg 300w, https:\/\/bolehdicoba.com\/wp-content\/uploads\/2024\/06\/middel-panel-1024x540.jpg 1024w, https:\/\/bolehdicoba.com\/wp-content\/uploads\/2024\/06\/middel-panel-768x405.jpg 768w, https:\/\/bolehdicoba.com\/wp-content\/uploads\/2024\/06\/middel-panel-1536x811.jpg 1536w, https:\/\/bolehdicoba.com\/wp-content\/uploads\/2024\/06\/middel-panel-2048x1081.jpg 2048w, https:\/\/bolehdicoba.com\/wp-content\/uploads\/2024\/06\/middel-panel-18x9.jpg 18w\" sizes=\"(max-width: 2382px) 100vw, 2382px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30b4459 gelion-font-regular elementor-widget elementor-widget-text-editor\" data-id=\"30b4459\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>*Data twin date all industry &#8211; middle funnel performance<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-417a35d e-flex e-con-boxed e-con e-parent\" data-id=\"417a35d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0861d52 e-flex e-con-boxed e-con e-child\" data-id=\"0861d52\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e73fab5 gelion-font-regular elementor-widget elementor-widget-heading\" data-id=\"e73fab5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Lower Funnel Performance<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0348c5 gelion-font-regular elementor-widget elementor-widget-text-editor\" data-id=\"c0348c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This is the part we\u2019ve been waiting for, the part we look forward to the most, and the part we usually boldly highlight. Lower Funnel Performance contains the number we desperately want to count. Indeed, the sharp end of the marketing funnel pyramid. Even though this funnel took the smallest space on the pyramid, the pointed end of it remarks some kind of final marketing journey (for a while). This funnel is the decision stage or level whereas customers would closely do the purchase. It sort of explains why Lower Funnel Performance seems as the most important part of the marketing journey. Moreover, for Lower Funnel Performance throughout Twin Dates in 2022, BDD has compiled the data samples in an analysis of Conversion Rate and Return of Ads Spend (ROAS). Each category is further divided into All Industry sections and 2 biggest marketplaces in Indonesia, Shopee and Tokopedia.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1739a26 elementor-widget elementor-widget-image\" data-id=\"1739a26\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2430\" height=\"1218\" src=\"https:\/\/bolehdicoba.com\/wp-content\/uploads\/2024\/06\/lower-panel.jpg\" class=\"attachment-full size-full wp-image-19199\" alt=\"\" srcset=\"https:\/\/bolehdicoba.com\/wp-content\/uploads\/2024\/06\/lower-panel.jpg 2430w, https:\/\/bolehdicoba.com\/wp-content\/uploads\/2024\/06\/lower-panel-300x150.jpg 300w, https:\/\/bolehdicoba.com\/wp-content\/uploads\/2024\/06\/lower-panel-1024x513.jpg 1024w, https:\/\/bolehdicoba.com\/wp-content\/uploads\/2024\/06\/lower-panel-768x385.jpg 768w, https:\/\/bolehdicoba.com\/wp-content\/uploads\/2024\/06\/lower-panel-1536x770.jpg 1536w, https:\/\/bolehdicoba.com\/wp-content\/uploads\/2024\/06\/lower-panel-2048x1027.jpg 2048w, https:\/\/bolehdicoba.com\/wp-content\/uploads\/2024\/06\/lower-panel-18x9.jpg 18w\" sizes=\"(max-width: 2430px) 100vw, 2430px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2284cde gelion-font-regular elementor-widget elementor-widget-text-editor\" data-id=\"2284cde\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>*Data twin date all industry &#8211; lower funnel performance<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd8e618 e-con-full e-flex e-con e-parent\" data-id=\"fd8e618\" data-element_type=\"container\" id=\"download-report\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-adf0d49 e-con-full e-flex e-con e-child\" data-id=\"adf0d49\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1520be5 e-con-full download-inline-temp e-flex e-con e-child\" data-id=\"1520be5\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1f0c43d e-con-full e-flex e-con e-child\" data-id=\"1f0c43d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9495cb2 elementor-widget-mobile__width-inherit endyear2022-form elementor-widget elementor-widget-Form_download_inline_2\" data-id=\"9495cb2\" data-element_type=\"widget\" data-widget_type=\"Form_download_inline_2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <style>\n            html {\n                scroll-behavior: smooth;\n            }\n            .download-inline-section{\n                background: url();\n                background-size: cover;\n                background-repeat: no-repeat;\n                max-width: 1480px;\n                position: relative;\n                \/* margin: 35px auto; *\/\n                color: #fff;\n                padding: 70px 0px;\n                border-radius: 20px;\n            }\n\n            .download-inline-section .title{\n                font-family: \"Outfit\", sans-serif, \"Sans-serif-size\"; \n                font-size:46px;\n                font-weight: 400;\n                line-height: 55px;\n                letter-spacing: 0px;\n                text-align: left;\n    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35px;\n                height: 50px !important;\n                font-family: \"Outfit\", sans-serif, Sans-serif !important;\n                border: none;\n                padding: 15px 30px !important;\n                background-color: #E4E4E4;\n            }\n\n            .content-subscribe input[type=email]::placeholder {\n                color: #373737;\n                opacity: 0.5;\n                font-size: 16px;\n            }\n\n            .content-subscribe button {\n                height: 100%;\n                border: none;\n                font-family: \"Outfit\", sans-serif, Sans-serif !important;\n                display: flex;\n                justify-content: space-between;\n                align-items: center;\n            }\n\n            .content-subscribe button img {\n                margin-left: 11.67px;\n                height: 16.67px;\n                width: 16.67px;\n            }\n\n\n            .btn-subscribe {\n                position: absolute;\n  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background-size: cover;\n                    padding: 45px 30px;\n                }\n            }\n        <\/style>\n        <div class=\"download-inline-section\">\n            <div class=\"row\">\n                <div class=\"col-12 col-lg-7\">\n                    <div class=\"title\">\n                        Curious about more details Download Now!                    <\/div>\n                    <div class=\"subtitle\">\n                        Fill up the forms below with the correct data to get our bulletin safely arrived\u00a0in\u00a0your\u00a0hands.                    <\/div>\n                    <form class=\"form-download-inline curious-about-more-details-download-now!\" method=\"post\" id=\"form_bulletin\" action=\"\">\n                    <div id=\"result_form_download_inline\"><\/div>\n                        <input type=\"hidden\" name=\"report_subject\" value=\"Find The Perfect Strategy For Your Upcoming 12.12 Sale Here!\">\n                        <input type=\"hidden\" name=\"report_title\" value=\"Perfect Strategy Insights for Upcoming 12.12 Sale\">\n                        <input type=\"hidden\" name=\"report_content\" value=\"Thank you for downloading BDD Twin Date Report<br>We hope you get fruitful insights to fight for the last big campaign (12.12) on 2022, and we wish you a fantastic performance!\">\n                        <input type=\"hidden\" name=\"report_content_id\" value=\"\">\n                        <input type=\"hidden\" name=\"link_feedback\" value=\"http:\/\/tiny.cc\/FeedbackBulletinTwinDates\">\n                        <input type=\"hidden\" name=\"link_image\" value=\"https:\/\/bolehdicoba.com\/thx-buletin.jpg\">\n                        <input type=\"hidden\" name=\"link_file\" value=\"https:\/\/drive.google.com\/file\/d\/1eCPC0fbc3gqFbgy4yLKXI2OLofMv3zKC\/view?usp=sharing\">\n                        <input type=\"hidden\" name=\"link_file_id\" value=\"\">\n                        <div class=\"form-group\">\n                            <input type=\"text\" name=\"nama_inline\" class=\"form-control form-rounded\" placeholder=\"Name\" \/>\n                            <input type=\"email\" name=\"email_inline\" class=\"form-control form-rounded\" placeholder=\"Email\" \/>\n                        <\/div>\n\n                        <div class=\"form-group\">\n                            <input type=\"text\" inputmode=\"numeric\" name=\"phone_inline\" class=\"form-control form-rounded\"  placeholder=\"Phone Number\"\/>\n                            <input type=\"text\" name=\"occupation_inline\" class=\"form-control form-rounded\"  placeholder=\"Occupation\"\/>\n                        <\/div>\n\n                        <button class=\"btn btn-primary btn-lg button_text\" type=\"submit\" style=\"color: #fff;\">\n                            <span class=\"button-content-wrapper\">\n                                <span class=\"button-text\">\n                                    Download Report\n        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