{"id":10277,"date":"2023-08-28T08:06:00","date_gmt":"2023-08-28T08:06:00","guid":{"rendered":"https:\/\/bolehdicoba.com\/?p=10277"},"modified":"2023-08-28T08:06:00","modified_gmt":"2023-08-28T08:06:00","slug":"strategi-membangun-brand-awareness-di-platform-media-sosial","status":"publish","type":"post","link":"https:\/\/bolehdicoba.com\/id\/news-blog\/strategi-membangun-brand-awareness-di-platform-media-sosial\/","title":{"rendered":"Strategi Membangun Brand Awareness di Platform Media Sosial"},"content":{"rendered":"
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Buddies setuju nggak sih kalau brand awareness<\/em> itu bisa dibilang sebagai fondasi dari sebuah merek (brand<\/em>)? Brand awareness<\/em> juga dianggap mampu menciptakan dampak yang nyata bagi konsumen dan berpengaruh besar pada perilaku berbelanja. <\/p>\n\n\n\n

Itu semua menggambarkan betapa pentingnya brand awareness<\/em> untuk bisnis. Tapi, sebenarnya apa sih brand awareness<\/em> itu? Brand awareness<\/em> adalah kemampuan pelanggan untuk mengingat dan mengenali suatu brand <\/em>dengan melihat satu identitas khas dari brand <\/em>tersebut. <\/p>\n\n\n\n

Ini merupakan kunci untuk perusahaan agar bisa lebih unggul dalam persaingan bisnis. Apalagi awareness <\/em>adalah tahap paling atas dari marketing funnel<\/em> sebelum lanjut ke funnel-funnel<\/em> berikutnya. <\/p>\n\n\n\n

Jadi, gimana cara untuk membangun atau meningkatkan brand awareness<\/em>? Salah satu cara yang efektif adalah dengan memanfaatkan media sosial. Menurut Smart Insights, lebih dari 4 miliar orang di seluruh dunia aktif menggunakan berbagai platform <\/em>media sosial setiap bulannya. <\/p>\n\n\n\n

Itu berarti kalau brand <\/em>nggak punya media sosial, brand <\/em>tersebut melewatkan banyak kesempatan untuk menggaet banyak klien atau konsumen. Di artikel ini kita akan bagikan beberapa tips tentang gimana caranya platform <\/em>media sosial berperan efektif untuk membangun brand awareness<\/em>. Simak, ya!<\/p>\n\n\n\n

1. Gunakan platform<\/em> yang sesuai dengan target audiens<\/h2>\n\n\n\n

Pertama-tama brand <\/em>harus tau dulu siapa target audiensnya, kemudian pilih platform <\/em>yang sesuai. Perlu dicatat, nggak semua platform <\/em>media sosial cocok dengan niche <\/em>dari suatu brand<\/em>. Kesuksesan brand awareness campaign<\/em> lewat media sosial ini akan bergantung pada pemilihan platform <\/em>yang sesuai dengan umur target pasar.<\/p>\n\n\n\n

Contohnya, kalau brand <\/em>punya konsumen yang rata-rata umurnya 35 kebawah, maka Instagram adalah platform <\/em>yang cocok. Sebaliknya, kalau target audiens atau target marketnya jauh lebih muda, brand <\/em>bisa mempertimbangkan platform <\/em>TikTok.<\/p>\n\n\n\n

2. Sesuaikan konten dengan platform<\/em>-nya<\/h2>\n\n\n\n

Setelah memilih platform <\/em>media sosial, langkah selanjutnya adalah membuat konten sesuai dengan platform <\/em>yang dipilih. Setiap platform <\/em>media sosial punya jenis-jenis konten yang berbeda.\u00a0<\/p>\n\n\n\n

Misalnya, kalau brand <\/em>menggunakan platform <\/em>Instagram, jenis konten yang harus dibuat adalah gambar dan video. Sementara TikTok lebih kepada short vertical videos<\/em> dan kalau Twitter, konten yang pas adalah berjenis teks.<\/p>\n\n\n\n

3. Berinvestasi pada Promoted Posts<\/em> dan Ads<\/em><\/h2>\n\n\n\n

Media sosial punya banyak tools <\/em>dan fitur yang bisa dimanfaatkan untuk keperluan bisnis. Walaupun nggak semuanya gratis, tapi ada beberapa fitur berbayar yang worth it<\/em> untuk digunakan, seperti promoted posts<\/em> dan ads<\/em>. Kedua fitur itu bisa dimanfaatkan untuk ditampilkan kepada audiens yang nggak mengikuti brand <\/em>di media sosial.<\/p>\n\n\n\n

4. Menjaga hubungan dengan konsumen<\/h2>\n\n\n\n

Hubungan yang sehat dengan konsumen penting banget dalam membangun brand awareness<\/em> dan meningkatkan penjualan. Untuk itu, hubungan dengan konsumen perlu dijaga dengan cara rutin berinteraksi dengan mereka. Cara merespon pertanyaan juga akan membantu suatu brand <\/em>dalam membangun kepercayaan dengan konsumen.<\/p>\n\n\n\n

Nah, itu tadi beberapa tips untuk memaksimalkan peran platform <\/em>media sosial dalam membangun brand awareness<\/em>. Dengan skala audiens yang besar di tiap platformnya, media sosial nggak cuma bisa dimanfaatkan untuk membangun brand awareness<\/em> saja, tapi juga bisa untuk engage <\/em>dengan konsumen dan mendorong traffic <\/em>ke website. <\/p>\n\n\n\n

Brand awareness<\/em> harus dibangun dengan menciptakan hubungan yang tepat dan berkelanjutan. Artinya, penggunaan strategi yang tepat akan menjadi kunci kesuksesan campaign <\/em>tersebut. <\/p>\n\n\n\n

Dalam prosesnya, membangun brand awareness<\/em> ini memang nggak gampang. Tapi, Buddies jangan khawatir. Kita punya resep rahasia untuk membangun brand awareness<\/em> yang bisa kamu akses secara gratis!<\/p>\n\n\n\n

Boleh Dicoba Digital (BDD) baru aja mengeluarkan buletin edisi terbaru yang membahas tentang marketing funnel (awareness to consideration)<\/em>. Buletin itu berjudul Resep Rahasia Strategi Brand Awareness <\/em>di Platform <\/em>Media Sosial. <\/p>\n\n\n\n

Di buletin teranyar itu, Buddies akan dapetin banyak insight <\/em>menarik tentang peran platform <\/em>media sosial dalam membangun brand awareness<\/em>. Kita juga udah sediakan strategi-strateginya, contoh brand awareness<\/em> di industri F&B, interview <\/em>bersama brand owners<\/em>, dan juga studi kasus.\u00a0<\/p>\n\n\n\n

Jadi, semuanya lengkap. Buddies cuma perlu download <\/em>aja digital report<\/em> ini dan langsung bisa nikmatin hidangannya deh! Tunggu apalagi? Yuk, langsung aja kunjungi website kita atau klik Resep Rahasia Strategi Brand Awareness di Platform Media Sosial<\/a> untuk download <\/em>buletinnya.<\/p>","protected":false},"excerpt":{"rendered":"

Berbagai platform media sosial bisa berperan dalam proses membangun brand awareness loh. Penasaran caranya? Dapetin resep rahasianya disini!<\/p>","protected":false},"author":1,"featured_media":9181,"comment_status":"open","ping_status":"open","sticky":false,"template":"blog-custom.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[302,238,303,304],"class_list":["post-10277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5-minutes-essentials","tag-awareness-dalam-marketing","tag-brand-awareness-adalah","tag-cara-meningkatkan-brand-awareness-di-instagram","tag-social-media-awareness-adalah"],"acf":[],"yoast_head":"\nStrategi Membangun Brand Awareness di Platform Media Sosial<\/title>\n<meta name=\"description\" content=\"Berbagai platform media sosial bisa berperan dalam proses membangun brand awareness loh. Penasaran caranya? 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