{"id":10849,"date":"2023-09-14T03:49:04","date_gmt":"2023-09-14T03:49:04","guid":{"rendered":"https:\/\/bolehdicoba.com\/?p=10849"},"modified":"2023-09-14T03:49:04","modified_gmt":"2023-09-14T03:49:04","slug":"mengenal-marketing-funnel-dan-strategi-di-berbagai-tahapannya","status":"publish","type":"post","link":"https:\/\/bolehdicoba.com\/id\/news-blog\/mengenal-marketing-funnel-dan-strategi-di-berbagai-tahapannya\/","title":{"rendered":"Mengenal Marketing Funnel dan Strategi di Berbagai Tahapannya"},"content":{"rendered":"
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Buddies pernah denger nggak sih tentang istilah \u2018Marketing Funnel\u2019? Istilah ini udah familiar banget di industri digital marketing karena jadi suatu model pemasaran yang banyak diadopsi oleh brand owners<\/em>. <\/p>\n\n\n\n

Tapi, sebenarnya apa sih marketing funnel<\/em> itu? Marketing funnel<\/em> adalah suatu proses pemasaran untuk membuat seseorang yang awalnya nggak mengenal brand<\/em>, lalu mulai mengenal, mempertimbangkan, sampai akhirnya melakukan pembelian. <\/p>\n\n\n\n

Dengan mengetahui proses marketing funnel<\/em> ini, para brand owners<\/em> jadi bisa membuat strategi pemasaran yang efektif. Nggak cuma itu, marketing funnel <\/em>juga bisa membantu mereka dalam mengidentifikasi masalah dan sekaligus mencari jalan keluarnya. <\/p>\n\n\n\n

Marketing funnel<\/em> sendiri punya beberapa model, tapi model AIDA<\/strong> yang diperkenalkan oleh E. St. Elmo Lewis jadi model paling populer. AIDA merupakan singkatan dari Awareness, Interest, Desire,<\/em> dan Action<\/em>. Sekarang AIDA berevolusi menjadi AIDAR<\/strong> dengan penambahan Retention <\/em>untuk membuat konsumen semakin loyal. <\/p>\n\n\n\n

Nah, di artikel ini kita akan coba tampilkan tahapan-tahapan marketing funnel <\/em>beserta strategi yang bisa diterapkan. Simak, ya!<\/p>\n\n\n\n

1. Awareness<\/em><\/h2>\n\n\n\n

Awareness <\/em>jadi tahap paling awal atau paling atas dalam marketing funnel<\/em>. Suatu brand <\/em>harus dikenal terlebih dahulu sebelum bisa membuat orang tertarik dan melakukan pembelian. Jadi di tahap ini, brand <\/em>harus menjangkau audiens yang luas dengan memahami pain points<\/em> calon konsumen untuk membuat mereka mengenali produk dan bisnis Buddies.<\/p>\n\n\n\n

2. Interest<\/em><\/h2>\n\n\n\n

Di tahap ini, brand <\/em>harus bisa membangun hubungan dengan calon konsumen agar bisa melihat minat mereka. Setelah itu, Buddies mulai untuk membuat brand voice<\/em> dan message <\/em>yang relate <\/em>dengan minat konsumen. Minat atau Interest <\/em>dari calon konsumen ini bisa membuat mereka mencoba mengenal lebih dalam tentang produk dan brand <\/em>kamu. <\/p>\n\n\n\n

3. Consideration<\/em><\/h2>\n\n\n\n

Consideration <\/em>biasanya jadi tahap paling panjang dalam marketing funnel<\/em>. Nggak sedikit calon konsumen yang mulai membandingkan produk Buddies dengan kompetitor pada saat sudah masuk tahap ini. Tapi kamu tetap harus bisa mengakalinya dengan cara mengirim email marketing<\/em> atau WhatsApp ke mereka tentang manfaat produk dan apa yang membedakan dengan produk lain. Selain itu, bisa juga dengan mengirim free trial product<\/em> sebagai salah satu cara untuk lebih meyakinkan calon konsumen. <\/p>\n\n\n\n

4. Conversion<\/em><\/h2>\n\n\n\n

Tahap conversion <\/em>bisa membantu bisnis mengidentifikasi masalah lewat metrik conversion rate<\/em>. Metrik itu memperlihatkan berapa banyak konsumen yang tertarik dengan produk  dan akhirnya membeli. Lewat cara ini, brand owners <\/em>bisa track conversion rates<\/em> ke strategi pemasaran tertentu dan melipatgandakan strategi yang berhasil.<\/p>\n\n\n\n

5. Retention & Advocacy<\/em><\/h2>\n\n\n\n

Terakhir ada Retention & Advocacy<\/em>. Suatu brand <\/em>nggak cukup berfokus pada sisi kualitas produk saja, tapi harus fokus juga pada sisi pelayanan dan distribusinya. Itu bertujuan untuk membuat konsumen puas dan semakin loyal dengan brand<\/em>. Salah satu cara yang bisa dilakukan adalah dengan memberikan reward <\/em>kepada konsumen yang melakukan repeat order<\/em>.<\/p>\n\n\n\n

Nah, itu tadi tahapan-tahapan dalam marketing funnel<\/em> yang memperlihatkan proses konsumen dalam melakukan keputusan pembelian. Marketing funnel<\/em> ini penting banget dipahami oleh semua pelaku bisnis karena bisa mendorong pertumbuhan dan juga mengembangkan hubungan yang lebih baik dengan konsumen. <\/p>\n\n\n\n

Tapi sebelum itu, tentukan dan kenali terlebih dahulu target audiens brand <\/em>Buddies. Dengan mengenal target audiens, perjalanan untuk masuk ke berbagai tahapan marketing funnel <\/em>akan jauh lebih mudah. <\/p>\n\n\n\n

Kalau Buddies masih bingung gimana caranya mengimplementasikan marketing funnel<\/em> dengan bisnis kamu, jangan khawatir. Kita bisa kasih solusinya secara gratis! Boleh Dicoba Digital (BDD)<\/a> punya buletin edisi terbaru yang berjudul Resep Rahasia Strategi Brand Awareness <\/em>di Platform <\/em>Media Sosial.<\/p>\n\n\n\n

Di digital report<\/em> itu, Buddies bakalan dapetin banyak insight <\/em>menarik tentang marketing funnel<\/em> lengkap dengan contoh-contoh strateginya. Kita juga udah sediakan cara membangun brand awareness<\/em> yang bisa memudahkan proses perjalanan ke tahap marketing funnel <\/em>selanjutnya. <\/p>\n\n\n\n

Jadi, semuanya lengkap! Buddies cuma perlu download <\/em>dan nanti akan kita kirim report <\/em>nya ke email <\/em>kamu. Menarik \u2018kan? Yuk, langsung aja kunjungi website kita atau klik BDD Q2 Bulletin<\/a> untuk download report <\/em>nya. <\/p>","protected":false},"excerpt":{"rendered":"

Bingung gimana cara mengimplementasikan marketing funnel di bisnis kamu? Tenang, kita punya resep rahasianya. Yuk, cek selengkapnya disini!<\/p>","protected":false},"author":1,"featured_media":28138,"comment_status":"open","ping_status":"open","sticky":false,"template":"blog-custom.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[314,315,316,317,318,319],"class_list":["post-10849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5-minutes-essentials","tag-4-tahapan-funnel-digital-marketing","tag-consideration-marketing-funnel","tag-contoh-marketing-funnel","tag-digital-marketing-funnel-adalah","tag-kategori-marketing-funnel","tag-marketing-funnel-pdf"],"acf":[],"yoast_head":"\nMengenal Marketing Funnel dan Strategi di Berbagai Tahapannya<\/title>\n<meta name=\"description\" content=\"Bingung gimana cara mengimplementasikan marketing funnel di bisnis kamu? Tenang, kita punya resep rahasianya. 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