{"id":14914,"date":"2024-01-25T06:54:25","date_gmt":"2024-01-25T06:54:25","guid":{"rendered":"https:\/\/bolehdicoba.com\/?p=14914"},"modified":"2024-01-25T06:54:25","modified_gmt":"2024-01-25T06:54:25","slug":"5-contoh-campaign-marketing-yang-sukses-ada-favorit-kamu","status":"publish","type":"post","link":"https:\/\/bolehdicoba.com\/id\/news-blog\/5-contoh-campaign-marketing-yang-sukses-ada-favorit-kamu\/","title":{"rendered":"5 Contoh Campaign Marketing yang Sukses, Ada Favorit Kamu?"},"content":{"rendered":"
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Nggak terhitung ada berapa banyak bisnis yang saling bersaing satu sama lain untuk bisa mendapat perhatian dari para audiens. Atensi atau perhatian dari audiens sendiri memang sangat penting untuk meningkatkan sales <\/em>atau cuma sekedar awareness<\/em>. <\/p>\n\n\n\n

Salah satu strategi yang banyak dipilih untuk mendapat perhatian audiens itu adalah lewat marketing campaign<\/em>. Marketing campaign<\/em> bisa dibilang sebagai upaya strategis dalam mencapai objektif bisnis dan bisa digunakan untuk berbagai kepentingan, seperti promosi produk, service <\/em>atau brand <\/em>secara general<\/em>. <\/p>\n\n\n\n

Biasanya para brand <\/em>akan berlomba-lomba untuk membuat campaign <\/em>seunik mungkin agar audiens tertarik dan terlibat dengan campaign <\/em>yang dijalankan. Sebagai media penyebarannya, para brand <\/em>sering memanfaatkan berbagai platform <\/em>atau channel marketing <\/em>untuk menjangkau audiens secara luas.\u00a0<\/p>\n\n\n\n

Ada banyak contoh campaign <\/em>yang sudah sukses dijalankan oleh brand-brand<\/em> terkenal diluar sana. Kalau kamu berencana membuat marketing campaign<\/em>, intip dulu beberapa contoh dibawah ini sebagai referensi.<\/p>\n\n\n\n

Baca juga: Kupas Tuntas Campaign dan Beberapa Manfaatnya Bagi Bisnis<\/a><\/p>\n\n\n\n

1. Nike (Just Do It<\/em>)<\/h2>\n\n\n
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Di akhir tahun 80-an, Nike merilis tagline <\/em>\u2018Just Do It<\/em>\u2019<\/strong> yang langsung melekat di kepala orang-orang, bahkan sampai sekarang. Tagline <\/em>yang juga jadi bagian dari campaign <\/em>itu dianggap cerdik karena memanfaatkan emosi untuk menjangkau target audiens. Fokus campaign <\/em>ini bukan pada sepatu, tapi lebih ke membangkitkan respon emosional pada brand <\/em>Nike.<\/p>\n\n\n\n

2. Tokopedia (Selalu Ada Selalu Bisa)<\/h2>\n\n\n
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Berpindah ke dalam negeri, ada campaign <\/em>menarik yang dijalankan oleh salah satu startup <\/em>terbesar di Indonesia, Tokopedia. Tokopedia menggaungkan campaign <\/em>\u2018Selalu Ada Selalu Bisa\u2019<\/strong> yang berhasil menarik banyak atensi dari masyarakat. Campaign <\/em>tersebut merujuk pada fitur layanan investasi dan pembayaran tagihan mereka yang saat itu baru dibuat. <\/p>\n\n\n\n

Lewat campaign <\/em>\u2018Selalu Ada Selalu Bisa\u2019<\/strong>, Tokopedia menegaskan kalau platform <\/em>mereka nggak cuma bisa digunakan untuk transaksi jual beli saja, tapi juga bisa untuk keperluan lainnya.\u00a0<\/p>\n\n\n\n

3. Apple (Shot on iPhone<\/em>)<\/h2>\n\n\n
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Raksasa perusahaan teknologi, Apple, juga jadi salah satu brand <\/em>yang mengeluarkan campaign marketing<\/em> untuk produknya. Apple sempat membuat campaign <\/em>\u2018Shot on iPhone\u2019<\/em><\/strong> yang menampilkan banyak tokoh terkenal di dunia, seperti Selena Gomez dan Lady Gaga. Ide dibalik campaign <\/em>itu pun cukup sederhana, Apple ingin memperlihatkan kualitas gambar mereka yang diambil dari kamera iPhone.<\/p>\n\n\n\n

4. Aqua (AdaAqua)<\/h2>\n\n\n
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Menggunakan tagline <\/em>\u2018#AdaAqua\u2019<\/strong>, salah satu brand <\/em>air mineral di Indonesia itu langsung banyak menarik perhatian audiens. Campaign <\/em>mereka banyak tersebar di beberapa channel digital marketing<\/em> dan juga media konvensional. Lewat campaign <\/em>ini, Aqua mengajak masyarakat untuk menyadari pentingnya mengkonsumsi air putih dalam menunjang aktivitas sehari-hari.<\/p>\n\n\n\n

5. Gojek (Pesan dari Rumah)<\/h2>\n\n\n
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Di masa pandemi Covid-19 kemarin, Gojek luncurkan campaign <\/em>\u2018Pesan dari Rumah\u2019<\/strong> yang langsung mendapat respon positif dari masyarakat. Gimana nggak, Gojek berhasil menyesuaikan campaign <\/em>nya dengan situasi pada saat itu dimana masyarakat dihimbau untuk tetap dirumah demi mencegah penularan. Melalui campaign <\/em>ini, Gojek menyampaikan komitmennya dalam memenuhi kebutuhan masyarakat sehari-hari lewat fitur layanan yang mereka miliki.<\/p>\n\n\n\n

Nah itu tadi beberapa contoh campaign marketing<\/em> dari brand-brand<\/em> terkenal yang terbilang cukup sukses dijalankan. Dengan melihat contoh-contoh diatas, kamu diharapkan mendapat inspirasi untuk membuat campaign <\/em>menarik yang bisa mengembangkan bisnismu. <\/p>\n\n\n\n

Nggak bisa dipungkiri kalau membuat campaign marketing<\/em> itu sangat challenging<\/em>. Tapi kalau dieksekusi dengan benar, percaya deh, semua usaha yang udah dilakuin bakal terbayar. Kalau kamu butuh bantuan, kita siap loh! <\/p>\n\n\n\n

Boleh Dicoba Digital (BDD)<\/strong><\/a> bisa bantu dalam pembuatan campaign marketing<\/em> yang efektif buat bisnis kamu, sekaligus dengan eksekusinya lewat service digital ads<\/em>. Dengan service digital ads<\/em>, kita akan menyiapkan berbagai actionable strategies <\/em>demi mencapai growth <\/em>maksimal. <\/p>\n\n\n\n

Tim digital ads<\/em> BDD juga udah certified <\/em>di masing-masing channel nya loh! Jadi nggak perlu khawatir lagi karena campaign <\/em>kamu bakal di handle <\/em>oleh tim profesional. Tertarik? Yuk, langsung aja hubungi kita atau klik Service Digital Ads BDD<\/strong><\/a> untuk dapetin info selengkapnya.\u00a0<\/p>\n\n\n\n

Baca juga: 5 Cara Membuat Campaign yang Menarik, Marketer Wajib Catat!<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Mau bikin campaign tapi nggak punya inspirasi? Tenang, disini kita bagikan contoh campaign yang bisa dijadiin referensi buat kamu. Yuk, cek!<\/p>","protected":false},"author":1,"featured_media":28211,"comment_status":"open","ping_status":"open","sticky":false,"template":"blog-custom.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[630,632,633,634,635,636],"class_list":["post-14914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5-minutes-essentials","tag-campaign-adalah","tag-contoh-campaign-brand","tag-contoh-campaign-di-media-sosial","tag-contoh-campaign-fashion","tag-contoh-campaign-instagram","tag-contoh-campaign-yang-menarik"],"acf":[],"yoast_head":"\n5 Contoh Campaign Marketing yang Sukses, Ada Favorit Kamu?<\/title>\n<meta name=\"description\" content=\"Mau bikin campaign tapi nggak punya inspirasi? Tenang, disini kita bagikan contoh campaign yang bisa dijadiin referensi buat kamu. 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