{"id":15901,"date":"2024-02-27T05:29:25","date_gmt":"2024-02-27T05:29:25","guid":{"rendered":"https:\/\/bolehdicoba.com\/?p=15901"},"modified":"2024-02-27T05:29:25","modified_gmt":"2024-02-27T05:29:25","slug":"mau-bikin-konsumen-kamu-betah-pahami-dulu-brand-loyalty","status":"publish","type":"post","link":"https:\/\/bolehdicoba.com\/id\/news-blog\/mau-bikin-konsumen-kamu-betah-pahami-dulu-brand-loyalty\/","title":{"rendered":"Mau Bikin Konsumen Kamu Betah? Pahami Dulu Brand Loyalty!"},"content":{"rendered":"
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Hampir semua perusahaan yang berorientasi pada kesuksesan bisnis jangka panjang, pasti punya tujuan untuk membangun brand loyalty <\/em>yang kuat. Brand loyalty<\/em> adalah pola perilaku dan komitmen konsumen pada brand <\/em>tertentu yang nggak terbatas pada harga. <\/p>\n\n\n\n

Secara sederhananya, konsumen terdorong untuk melakukan pembelian berulang, tanpa bergantung pada harga atau kompetitor. Untuk bisa membentuk pola perilaku konsumen yang seperti itu, diperlukan kualitas tinggi dari brand<\/em>. <\/p>\n\n\n\n

Saat sudah terbentuk, bisnis cenderung lebih mudah mempertahankan konsumennya, selama kualitas tetap dijaga. Karena brand loyalty<\/em> penting dalam dunia bisnis, para business owners<\/em> perlu memahami indikator-indikator utamanya. <\/p>\n\n\n\n

Nah pas banget, di artikel ini kita akan bahas tentang indikator brand loyalty<\/em> untuk menjaga dan meningkatkan hubungan dengan audiens. Simak, ya!<\/p>\n\n\n\n

1. Customer Churn Rate<\/em> (CCR)<\/h2>\n\n\n\n

Customer Churn Rate<\/em> (CCR) adalah indikator untuk mengukur berapa konsumen yang berhenti membeli produk atau layanan dalam suatu periode tertentu. Semakin rendah CCR, semakin tinggi juga tingkat loyalitas konsumennya. <\/p>\n\n\n\n

Memonitor CCR bisa membantu bisnis mengidentifikasi penyebab kepergian konsumen dan mengambil tindakan preventif untuk kedepannya.<\/p>\n\n\n\n

2. Net Promoter Score<\/em> (NPS)<\/h2>\n\n\n\n

Net Promoter Score<\/em> (NPS) adalah metode yang populer untuk mengukur kepuasan konsumen. Konsumen biasanya diminta memberikan skor dari 0 hingga 10 terkait sejauh mana mereka akan merekomendasikan produk atau layanan kepada orang lain.\u00a0<\/p>\n\n\n\n

Konsumen yang memberikan skor tinggi (9-10) dianggap sebagai promotor<\/em>, dan yang memberikan skor rendah (0-6) dianggap sebagai detraktor<\/em>. NPS dihitung dengan mengurangkan persentase detraktor <\/em>dari persentase promotor<\/em>.\u00a0 Semakin tinggi skornya, semakin loyal juga konsumen yang dimiliki.<\/p>\n\n\n\n

3. Customer Lifetime Value<\/em> (CLV)<\/h2>\n\n\n\n

Indikator selanjutnya ada Customer Lifetime Value<\/em> (CLV), metrik untuk mengetahui total biaya yang dikeluarkan konsumen selama bekerjasama dengan perusahaan. CLV perlu ditingkatkan untuk mengurangi churn dan menyiapkan strategi efektif demi memenuhi kebutuhan konsumen. <\/p>\n\n\n\n

Meningkatkan CLV bisa dilakukan dengan beberapa cara, seperti memberikan pelayanan ekstra, menawarkan program loyalitas, dan menjaga kualitas produk atau layanan.<\/p>\n\n\n\n

4. Customer Retention Rate<\/em> (CRR)<\/h2>\n\n\n\n

Terakhir, ada indikator yang bernama Customer Retention Rate<\/em> (CRR). CRR sendiri adalah indikator untuk mengukur persentase konsumen yang melakukan repeat order<\/em> (pembelian berulang). <\/p>\n\n\n\n

Tujuannya nggak lain untuk mengetahui efektivitas dari strategi yang sudah dijalankan. Semakin tinggi persentasenya, semakin tinggi juga kepuasan konsumennya.\u00a0<\/p>\n\n\n\n

Itulah sedikit penjelasan tentang brand loyalty<\/em> dan beberapa indikatornya. Perlu dicatat kalau indikator-indikator diatas bukan cuma sebagai alat pengukur semata, tapi juga petunjuk bagi bisnis untuk mengembangkan strategi yang lebih efektif lagi.\u00a0<\/p>\n\n\n\n

Kalau kamu butuh bantuan untuk membuat konsumen kamu lebih loyal lagi, kita bisa bantu loh! Boleh Dicoba Digital (BDD)<\/strong><\/a> punya service Community Development yang bisa bikin kepercayaan konsumen kamu semakin tumbuh. <\/p>\n\n\n\n

Dengan begitu, mereka nggak cuma akan repeat order<\/em>, tapi juga akan explore <\/em>lebih banyak produk atau layanan bisnis kamu. Lewat service <\/em>ini, udah ada 50 brand <\/em>di berbagai industri yang berkembang bareng-bareng sama BDD loh. <\/p>\n\n\n\n

Kamu kapan nih, Buddies? Kalau tertarik, yuk langsung aja hubungi kita atau klik Community Development BDD<\/strong><\/a> untuk dapetin info selengkapnya. <\/p>","protected":false},"excerpt":{"rendered":"

Bingung gimana caranya membangun brand loyalty? Cek beberapa indikatornya dulu yuk! Cek selengkapnya di artikel ini.<\/p>","protected":false},"author":1,"featured_media":28231,"comment_status":"open","ping_status":"open","sticky":false,"template":"blog-custom.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[702,703,704],"class_list":["post-15901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5-minutes-essentials","tag-contoh-brand-loyalty","tag-customer-loyalty-adalah","tag-indikator-brand-loyalty"],"acf":[],"yoast_head":"\nMau Bikin Konsumen Kamu Betah? Pahami Dulu Brand Loyalty!<\/title>\n<meta name=\"description\" content=\"Bingung gimana caranya membangun brand loyalty? Cek beberapa indikatornya dulu yuk! 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