{"id":16220,"date":"2024-03-02T09:07:49","date_gmt":"2024-03-02T09:07:49","guid":{"rendered":"https:\/\/bolehdicoba.com\/?p=16220"},"modified":"2024-03-02T09:07:49","modified_gmt":"2024-03-02T09:07:49","slug":"marketer-harus-tau-ini-beberapa-fungsi-a-b-testing-buat-bisnis","status":"publish","type":"post","link":"https:\/\/bolehdicoba.com\/id\/news-blog\/marketer-harus-tau-ini-beberapa-fungsi-a-b-testing-buat-bisnis\/","title":{"rendered":"Marketer Harus Tau! Ini Beberapa Fungsi A\/B Testing Buat Bisnis"},"content":{"rendered":"
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Di era bisnis online <\/em>yang semakin kompetitif ini, gimana caranya perusahaan untuk tetap berkembang dan unggul dari kompetitor? Salah satu caranya adalah dengan rutin melakukan a\/b testing<\/em>.<\/p>\n\n\n\n

Apa itu a\/b testing<\/em>? Sederhananya, a\/b testing<\/em> adalah teknik atau strategi marketing <\/em>yang menguji dua versi berbeda untuk menentukan versi mana yang lebih baik. <\/p>\n\n\n\n

Teknik satu ini sangat penting dilakukan untuk meningkatkan efektivitas strategi marketing yang akan dijalankan. A\/b testing<\/em> sendiri bisa dilakukan untuk berbagai kebutuhan loh Buddies, seperti menentukan landing page<\/em>, call to action <\/em>(CTA), konten, dan lainnya. <\/p>\n\n\n\n

Nah, kalau mau mengenal lebih dalam tentang fungsi a\/b testing<\/em>, pas banget nih. Di artikel ini kita udah siapin fungsi-fungsi a\/b testing<\/em> yang mungkin belum kamu tau. Simak, ya!<\/p>\n\n\n\n

1. Memahami Kebutuhan & Kendala Target Audiens<\/h2>\n\n\n\n

Salah satu fungsi utama dari a\/b testing <\/em>adalah untuk mengetahui kebutuhan dan kendala target audiens. Dengan berbagai data yang dihasilkan, kamu jadi bisa tau preferensi mereka, sekaligus menyusun strategi marketing <\/em>yang berdampak dalam jangka panjang.<\/p>\n\n\n\n

2. Update<\/em> dengan Tren<\/h2>\n\n\n\n

Dalam dunia digital <\/em>yang dinamis ini, penting bagi bisnis untuk tetap ter-update<\/em> dengan tren terkini. A\/b testing<\/em> memungkinkan bisnis untuk secara terus-menerus menguji dan memperbarui strategi marketing <\/em>mereka sesuai dengan perubahan perilaku konsumen dan perubahan tren di industri.\u00a0<\/p>\n\n\n\n

3. Menurunkan Bounce Rate<\/em><\/h2>\n\n\n\n

Bounce rate<\/em> bisa dibilang jadi salah satu tantangan utama bagi bisnis yang memiliki website<\/em>. Dengan menggunakan a\/b testing<\/em> untuk mengoptimalkan layout<\/em>, navigasi, dan landing page<\/em>, bisnis bisa menurunkan bounce rate<\/em> mereka secara signifikan. Ini secara otomatis bisa membuat pengunjung betah di website <\/em>kamu dan meningkatkan peluang konversi.<\/p>\n\n\n\n

4. Meningkatkan Conversion Rate<\/em><\/h2>\n\n\n\n

Tujuan akhir dari setiap strategi marketing <\/em>yang dijalankan pasti untuk meningkatkan conversion rate<\/em>. Dengan a\/b testing<\/em>, bisnis mempunyai gambaran jelas yang bisa mendorong audiens melakukan aksi tertentu. Pastikan kamu mengumpulkan data yang komprehensif dari a\/b testing<\/em> agar penyesuaian strateginya berjalan efisien.<\/p>\n\n\n\n

Nah itu tadi sedikit penjelasan tentang a\/b testing<\/em> dan fungsinya bagi bisnis. Dilihat dari manfaat tadi, ternyata a\/b testing<\/em> ini jadi salah satu teknik yang sangat penting ya. <\/p>\n\n\n\n

Nggak heran kalau banyak bisnis diluar sana yang berhasil mendapat kesuksesan jangka panjang lewat a\/b testing<\/em> ini. Nah, sekarang kamu harus pertimbangin juga nih buat melakukan a\/b testing<\/em>. <\/p>\n\n\n\n

Kalau kamu masih kebingungan dan butuh bantuan, hubungi kita aja! Boleh Dicoba Digital (BDD)<\/strong><\/a> punya banyak services <\/em>yang bisa membantu mengatasi segala permasalahan bisnis kamu. <\/p>\n\n\n\n

Mulai dari Digital Ads<\/strong><\/a>, <\/strong>Performance Creative<\/strong><\/a>, <\/strong>SEO<\/strong><\/a>, <\/strong>Growth Hack<\/strong><\/a>, <\/strong>Web Development<\/strong><\/a>, <\/strong>Community Development<\/strong><\/a>,<\/strong> sampai Corporate Training<\/strong><\/a>.<\/strong> Semua services <\/em>itu bisa kamu pilih dan sesuaikan dengan kebutuhan.<\/p>\n\n\n\n

Kamu nggak perlu khawatir karena BDD berkomitmen untuk mengembangkan bisnis kamu ke level selanjutnya lewat metode dan value <\/em>yang kita bawa. Bahkan, sampai sekarang kita udah dipercaya sama lebih dari 850 brand <\/em>di berbagai industri untuk meng-handle bisnis mereka.<\/p>\n\n\n\n

Kamu kapan nih, Buddies? Yuk, langsung aja hubungi BDD dan konsultasiin semua permasalahan bisnismu pada kita. <\/p>","protected":false},"excerpt":{"rendered":"

Katanya a\/b testing itu perannya penting buat bisnis. Tapi apa aja sih sebenarnya fungsi a\/b testing? Cek jawabannya di artikel ini, ya!<\/p>","protected":false},"author":1,"featured_media":28233,"comment_status":"open","ping_status":"open","sticky":false,"template":"blog-custom.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[707,708,709,710],"class_list":["post-16220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5-minutes-essentials","tag-a-b-testing-berfungsi-untuk","tag-a-b-testing-contoh","tag-a-b-testing-tools","tag-cara-melakukan-a-b-testing"],"acf":[],"yoast_head":"\nMarketer Harus Tau! Ini Beberapa Fungsi A\/B Testing Buat Bisnis<\/title>\n<meta name=\"description\" content=\"Katanya a\/b testing itu perannya penting buat bisnis. Tapi apa aja sih sebenarnya fungsi a\/b testing? 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