{"id":16236,"date":"2024-03-02T10:08:40","date_gmt":"2024-03-02T10:08:40","guid":{"rendered":"https:\/\/bolehdicoba.com\/?p=16236"},"modified":"2024-03-02T10:08:40","modified_gmt":"2024-03-02T10:08:40","slug":"mau-ngiklan-di-google-cek-dulu-cara-kerja-google-ads-disini","status":"publish","type":"post","link":"https:\/\/bolehdicoba.com\/id\/news-blog\/mau-ngiklan-di-google-cek-dulu-cara-kerja-google-ads-disini\/","title":{"rendered":"Mau Ngiklan di Google? Cek Dulu Cara Kerja Google Ads Disini!"},"content":{"rendered":"
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Siapa yang nggak tau Google? Perusahaan teknologi raksasa itu sekarang sudah semakin berkembang dan punya banyak platform <\/em>untuk memanjakan penggunanya. <\/p>\n\n\n\n

Google ads <\/em>jadi salah satu platform <\/em>besutan Google yang paling populer, khususnya bagi advertiser <\/em>atau pengiklan. Gimana nggak, Google ads <\/em>memungkinkan para advertiser <\/em>untuk menjangkau lebih banyak target audiens bisnisnya.<\/p>\n\n\n\n

Nggak cuma itu, Google ads <\/em>juga menawarkan kemudahan dalam mengukur hasil iklan yang sudah dijalankan. Dengan kemampuannya itu, nggak heran kalau hampir semua brand <\/em>sekarang ini menggunakan Google ads <\/em>untuk meningkatkan visibilitasnya.<\/p>\n\n\n\n

Tapi kamu tau nggak sih gimana cara kerja Google ads<\/em>? Kalau belum, simak artikel ini sampai selesai ya!<\/p>\n\n\n\n

1. Advertiser<\/em> menentukan tujuan iklan<\/h2>\n\n\n\n

Sebelum meluncurkan campaign <\/em>atau iklan di Google ads<\/em>, advertiser <\/em>akan diminta oleh Google untuk menentukan tujuan mereka. Pilihannya pun cukup beragam, mulai dari meningkatkan sales<\/em>, meningkatkan brand awareness<\/em>, mengarahkan traffic <\/em>ke website <\/em>mereka, dan masih banyak lagi.<\/p>\n\n\n\n

2. Advertiser<\/em> menentukan opsi bid<\/em><\/h2>\n\n\n\n

Selanjutnya, advertiser <\/em>harus memilih opsi bid <\/em>atau opsi pembayaran yang bisa disesuaikan dengan budget <\/em>mereka. Google ads <\/em>sendiri punya beberapa opsi bid <\/em>yang bisa advertiser <\/em>pilih, ada cost-per-click<\/em> (CPC), cost-per-engagement<\/em> (CPE), dan cost-per-mile<\/em> (CPM).<\/p>\n\n\n\n

3. Advertiser<\/em> melakukan bid<\/em> pada keyword<\/em><\/h2>\n\n\n\n

Advertiser <\/em>juga perlu mempertimbangkan keyword <\/em>atau kata kunci mana yang relevan dengan bisnis atau produk mereka. Setelah itu, lakukan penawaran yang kompetitif untuk mendapatkan posisi teratas dalam hasil pencarian. Pemilihan keyword <\/em>ini sangat penting untuk memastikan iklan kamu bisa dilihat oleh target audiens di berbagai platform<\/em>, seperti search engine result page<\/em> (SERP) atau YouTube.<\/p>\n\n\n\n

4. Penentuan harga lewat quality score<\/em><\/h2>\n\n\n\n

Quality Score<\/em> adalah penilaian Google yang dilihat dari kualitas dan relevansi iklan, keyword<\/em>, dan landing page<\/em>. Semakin tinggi Quality Score<\/em> nya, akan membuat posisi iklan lebih baik, sekaligus menghasilkan biaya yang lebih rendah.<\/p>\n\n\n\n

5. Ad Rank<\/em> menentukan posisi iklan<\/h2>\n\n\n\n

Ad rank<\/em> atau peringkat iklan adalah faktor kunci dalam menentukan dimana posisi iklan kamu akan dimunculkan. Ad rank<\/em> sendiri dihitung dari nilai Quality Score<\/em> yang dikalikan dengan bid <\/em>pada keyword<\/em>. Ini adalah faktor penting dalam menentukan tercapai atau nggaknya tujuan iklan kamu di awal.\u00a0<\/p>\n\n\n\n

Nah itu tadi sedikit penjelasan tentang Google ads <\/em>dan tahapan-tahapan cara kerjanya. Dengan memahami dan mengoptimalkan tahapan-tahapan itu, kamu bisa memaksimalkan potensi campaign <\/em>secara optimal di Google ads<\/em>.<\/p>\n\n\n\n

Nggak bisa dipungkiri kalau hampir semua advertiser <\/em>perlu Google ads <\/em>untuk menunjang tujuan pemasaran mereka. Jadi, nggak perlu ragu lagi untuk memanfaatkan kelebihan Google ads<\/em>, karena sudah banyak hasil yang terbukti efektif. <\/p>\n\n\n\n

BDD Digital Ads Service<\/h2>\n\n\n\n

Kalau kamu masih bingung untuk ngiklan di Google ads<\/em>, hubungi kita aja! Boleh Dicoba Digital (BDD)<\/strong><\/a> punya service digital ads<\/em> yang siap bantu kamu dalam mengeksekusi dan menjalankan campaign marketing<\/em>. <\/p>\n\n\n\n

Lewat service <\/em>ini, kita juga berkomitmen untuk meraih growth <\/em>optimal dengan berbagai actionable strategies<\/em> yang disiapin sama  tim profesional BDD. Kamu tenang aja, karena tim digital ads <\/em>BDD udah certified <\/em>di masing-masing channel<\/em>, jadi terpercaya deh!<\/p>\n\n\n\n

Ditambah lagi, kita adalah open dashboard agency loh<\/em>. Artinya, kamu bisa track <\/em>langsung uang yang udah dikeluarin larinya kemana. Menarik \u2018kan? Yuk, tunggu apalagi? Langsung aja hubungi kita atau klik <\/strong>Digital Ads BDD<\/strong><\/a> untuk dapetin info selengkapnya.\u00a0<\/p>\n\n\n\n

Baca juga: Deretan Contoh Iklan Google Ads untuk Bisnis, Pernah Liat?<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Bingung mau ngiklan di Google tapi nggak tau cara kerjanya? Tenang, di artikel ini kita udah jelasin semuanya, Yuk, cek sekarang!<\/p>","protected":false},"author":1,"featured_media":28221,"comment_status":"open","ping_status":"open","sticky":false,"template":"blog-custom.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[735,736,737,738,739,740,741,742],"class_list":["post-16236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5-minutes-essentials","tag-ads-setting","tag-cara-kerja-google-ads","tag-cara-membuat-google-ads","tag-contoh-google-ads","tag-daftar-google-ads","tag-google-ads-gratis","tag-google-ads-indonesia","tag-google-ads-login"],"acf":[],"yoast_head":"\nMau Ngiklan di Google? Cek Dulu Cara Kerja Google Ads Disini!<\/title>\n<meta name=\"description\" content=\"Bingung mau ngiklan di Google tapi nggak tau cara kerjanya? 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