{"id":16496,"date":"2024-03-15T06:01:16","date_gmt":"2024-03-15T06:01:16","guid":{"rendered":"https:\/\/bolehdicoba.com\/?p=16496"},"modified":"2024-03-15T06:01:16","modified_gmt":"2024-03-15T06:01:16","slug":"mau-bikin-content-pillar-cari-tau-dulu-jenis-jenisnya-disini","status":"publish","type":"post","link":"https:\/\/bolehdicoba.com\/id\/news-blog\/mau-bikin-content-pillar-cari-tau-dulu-jenis-jenisnya-disini\/","title":{"rendered":"Mau Bikin Content Pillar? Cari Tau Dulu Jenis-Jenisnya Disini!"},"content":{"rendered":"
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Buat kamu yang pekerjaannya nggak jauh dari produksi konten, penting banget untuk memahami apa itu content pillar<\/em>. Content pillar<\/em> sendiri bisa membantu kamu membuat perencanaan konten yang matang, baik untuk akun media sosial atau website<\/em>. <\/p>\n\n\n\n

Tapi, sebenarnya content pillar<\/em> itu apa sih? Sederhananya, content pillar <\/em>adalah topik utama atau tema besar yang dijadikan pondasi untuk keseluruhan strategi konten media sosial atau website <\/em>bisnis. <\/p>\n\n\n\n

Tujuannya agar bisa menyediakan informasi yang komprehensif bagi audiens dan membuat mereka nggak perlu berpindah ke platform <\/em>lain untuk mencari informasi. Untuk bisa merealisasikan itu, content pillar<\/em> perlu diisi dengan kategori-kategori lain yang paling relevan dengan audiens. <\/p>\n\n\n\n

Nah sebelum membuat content pillar<\/em>, kamu harus tau dulu berbagai jenis-jenis content pillar<\/em> agar perencanaan kontennya lebih efektif, Buddies. Simak, ya!<\/p>\n\n\n\n

1. Promotional<\/em><\/h2>\n\n\n\n

Sesuai namanya, jenis content pillar<\/em> satu ini ditujukan untuk menarik followers <\/em>atau audiens agar membeli produk bisnis. Lewat promotional content<\/em>, bisnis harus bisa membuat konten seunik dan sekreatif mungkin untuk menarik perhatian audiens. Pastikan juga promotional content<\/em> nya berisi informasi keunggulan-keunggulan produk kamu dibanding produk brand <\/em>lain.<\/p>\n\n\n\n

2. Entertainment<\/em><\/h2>\n\n\n\n

Salah satu kegunaan platform <\/em>media sosial adalah untuk menyediakan hiburan bagi penggunanya. Jadi, konten-konten kamu juga harus bisa menyajikan cerita-cerita lucu agar disukai audiens. Kamu bisa membuat konten meme, memberikan giveaway, kuis, atau konten menghibur lainnya dengan tetap memperlihatkan identitas brand <\/em>kamu.<\/p>\n\n\n\n

3. Conversational<\/em><\/h2>\n\n\n\n

Content pillar<\/em> conversational <\/em>adalah konten yang mengandalkan customer journey<\/em> dalam prosesnya. Ini penting karena customer journey<\/em> bisa menghubungkan setiap siklus pembelian produk sehingga lebih efektif untuk mendapatkan konsumen. Jenis content pillar<\/em> satu ini juga dianggap bisa membuat calon pembeli melakukan transaksi lebih cepat loh, Buddies.<\/p>\n\n\n\n

4. Educational<\/em><\/h2>\n\n\n\n

Konten edukasi juga penting untuk menyampaikan informasi tentang fitur atau manfaat produk kamu kepada audiens. Bahkan, secara nggak langsung educational content <\/em>bisa menarik perhatian calon konsumen karena mereka bisa mendapatkan informasi tanpa membeli produknya. Lewat strategi ini, nantinya audiens berpotensi menjadi konsumen loyal berkat informasi-informasi relevan yang didapatkan.<\/p>\n\n\n\n

Nah itulah penjelasan tentang content pillar<\/em> dan beberapa jenisnya yang mungkin belum kamu tau, Buddies. Dengan content pillar<\/em>, brand <\/em>bisa dengan mudah melakukan perencanaan konten untuk media sosial ataupun website<\/em>. <\/p>\n\n\n\n

Nggak cuma itu, content pillar<\/em> juga bisa membuat brand <\/em>mempunyai identitas tersendiri yang gampang dikenali oleh audiens. Dengan identitas yang sudah terbentuk, secara otomatis pertumbuhan brand <\/em>pun bisa didorong lebih cepat. <\/p>\n\n\n\n

Dilihat dari manfaatnya, kamu harus mulai terapin content pillar<\/em> di brand <\/em>kamu nih Buddies. Berhubung sekarang udah memasuki bulan suci, kamu bisa membuat content pillar <\/em>sebulan penuh untuk Ramadan. <\/p>\n\n\n\n

Jangan lupa buat lakukan riset terlebih dahulu terkait konten-konten Ramadan yang relevan dengan target audiens brand <\/em>kamu. Setelah itu, implementasikan jenis-jenis content pillar<\/em> tadi beserta kategori-kategori konten lainnya agar informasi yang disediakan cukup komprehensif untuk dilihat oleh audiens. <\/p>\n\n\n\n

BDD Bulletin & Service<\/h2>\n\n\n\n

Ngomong-ngomong tentang Ramadan, kita punya kabar baik loh. Baru-baru ini Boleh Dicoba Digital (BDD)<\/strong><\/a> meluncurkan buletin edisi terbaru berjudul \u201cWelcoming The Holy Month: How to Win a Meaningful Ramadan Campaign 2024\u201d<\/strong><\/a>. <\/strong><\/p>\n\n\n\n

Di buletin edisi Ramadan ini, kita menyajikan insight <\/em>menarik, mulai dari perilaku konsumen, tren Ramadan, sampai tips bermanfaat buat brand <\/em>kamu. Kamu bisa dapetin report <\/em>nya secara gratis dengan klik BDD Bulletin Ramadan Edition<\/strong><\/a>. <\/p>\n\n\n\n

Nggak cuma itu, kita juga bisa bantu kamu dalam perencanaan konten sampai eksekusinya lewat service Creative Content Development<\/em>. Lewat service <\/em>ini, BDD berkomitmen untuk nggak cuma membuat konten yang eye-catching<\/em>, tapi juga berisi message <\/em>yang ditujukkan untuk target audiens brand <\/em>kamu.<\/p>\n\n\n\n

Sampai sekarang, service Creative Content Development <\/em>udah dipercaya sama lebih dari 50 brand <\/em>loh. Next<\/em>, giliran kamu Buddies! Yuk, langsung aja hubungi kita atau klik BDD Service Performance Creative<\/strong><\/a> untuk dapetin info selengkapnya.<\/p>","protected":false},"excerpt":{"rendered":"

Content pillar berperan penting untuk bangun identitas brand. Tapi ternyata content pillar ada beragam jenisnya loh. Cek selengkapnya disini!<\/p>","protected":false},"author":1,"featured_media":28241,"comment_status":"open","ping_status":"open","sticky":false,"template":"blog-custom.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[746,747,748,749,750],"class_list":["post-16496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5-minutes-essentials","tag-cara-membuat-content-pillar","tag-content-pillar-conversational","tag-contoh-content-pillar","tag-contoh-content-pillar-social-media","tag-jenis-content-pillar"],"acf":[],"yoast_head":"\nMau Bikin Content Pillar? Cari Tau Dulu Jenis-Jenisnya Disini!<\/title>\n<meta name=\"description\" content=\"Content pillar berperan penting untuk bangun identitas brand. Tapi ternyata content pillar ada beragam jenisnya loh. 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