{"id":19190,"date":"2024-08-22T08:10:45","date_gmt":"2024-08-22T08:10:45","guid":{"rendered":"https:\/\/bolehdicoba.com\/?p=19190"},"modified":"2024-08-22T08:10:45","modified_gmt":"2024-08-22T08:10:45","slug":"recap-sesi-performance-vs-branding-dmw-2024-hadirkan-industry-experts","status":"publish","type":"post","link":"https:\/\/bolehdicoba.com\/id\/news-blog\/recap-sesi-performance-vs-branding-dmw-2024-hadirkan-industry-experts\/","title":{"rendered":"Recap Sesi Performance vs Branding DMW 2024, Hadirkan Industry Experts!"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/bolehdicoba.com\/wp-content\/uploads\/2024\/08\/ARTIKEL_AUG_PERFORMANCE-X-BRANDING-1024x767.jpg\" alt=\"\" class=\"wp-image-19187\" width=\"768\" height=\"575\"\/><\/figure><\/div>\n\n\n<p><em>Performance vs Branding<\/em><\/p>\n\n\n\n<p><em>Growth vs Sustainability<\/em><\/p>\n\n\n\n<p><em>Numbers vs Ideals<\/em><\/p>\n\n\n\n<p>Semua itu ngebuat <em>business owners<\/em> di era sekarang makin dilema. Mana yang lebih penting? Apa yang harus diduluin?&nbsp;<\/p>\n\n\n\n<p>DMW 2024 kemarin ngebawa dilema tadi untuk dibahas dalam sesi <strong>\u2018Performance vs Branding\u2019<\/strong>. Sesi ini ngebahas secara mendalam tentang semua dilema yang dialami, sekaligus memberi arahan yang jelas untuk bisnis.&nbsp;<\/p>\n\n\n\n<p>Lewat sesi<strong> \u2018Performance vs Branding\u2019<\/strong>, DMW menghadirkan <em>experts <\/em>dari kedua bidang, Fiki Satari (Stafsus Menkop UKM) dan Hadi Ismanto (Founder &amp; CEO New Media Folder) untuk berdiskusi tentang ideologi-ideologi yang mungkin saling bertentangan. Gimana hasil diskusinya? Baca artikel ini sampai selesai, ya!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><em>Branding<\/em> dan <em>Performance<\/em> Harus Jalan Barengan<\/h2>\n\n\n\n<p>Di level tertentu, <em>brand <\/em>nggak bisa cuma pilih salah satu antara <em>branding <\/em>atau <em>performance<\/em>. Artinya, keduanya harus jalan berbarengan. Fokus di <em>branding <\/em>mungkin bisa bikin <em>brand <\/em>dikenal luas, tapi nggak banyak penjualan. Di sisi lain, <em>performance <\/em>bisa bikin penjualan naik, tapi nggak ada loyalitas jangka panjang. Jadi, keduanya perlu dijalanin berbarengan dan saling melengkapi.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pentingnya Punya Ekspektasi yang Sama dengan <em>Stakeholders<\/em><\/h2>\n\n\n\n<p>Supaya bisnis bisa terus berjalan dengan baik, penting banget buat semua <em>stakeholder <\/em>punya ekspektasi yang sama. Dengan komunikasi yang jelas dan transparan, semua pihak bisa satu pikiran. Ini cukup krusial karena bakal berpengaruh ke strategi yang dijalankan nantinya.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pahami <em>Customer Behavior<\/em> Sebelum Nentuin Strategi<\/h2>\n\n\n\n<p>Sebelum nentuin mau fokus ke <em>performance <\/em>atau <em>branding<\/em>, hal pertama yang perlu dilakuin adalah memahami <em>customer behavior<\/em>. Dengan ngerti gimana kebiasaan dan preferensi pelanggan, <em>brand <\/em>bisa nyusun strategi yang lebih <em>on point, Buddies<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">B2B Prioritasin <em>Performance<\/em> Sebelum ke <em>Branding<\/em><\/h2>\n\n\n\n<p>Di dunia B2B, <em>performance marketing<\/em> harus jadi prioritas utama sebelum mikirin <em>branding<\/em>. Ini karena di B2B, <em>result <\/em>kayak <em>lead generation<\/em> atau <em>conversion <\/em>biasanya lebih dihargai dibanding cuma sekedar<em> brand awareness<\/em>. Jadi, setelah <em>performance<\/em>-nya oke, baru pikirin <em>branding <\/em>untuk ngebangun reputasi jangka panjang. Tapi, walaupun gitu, <em>branding <\/em>tetap nggak boleh dilupain ya <em>Buddies<\/em>, karena <em>branding <\/em>bisa bantu ngelancarin <em>sales <\/em>dan ngebangun <em>trust <\/em>di kalangan bisnis lainnya.<\/p>\n\n\n\n<p>Nah itu tadi pembahasan menarik tentang <em>performance <\/em>dan <em>branding <\/em>dari para <em>experts <\/em>di kedua bidang. Menurut kamu sendiri, lebih penting mana nih: <em>performance atau branding<\/em>?\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">BDD <em>Services<\/em><\/h2>\n\n\n\n<p>Siapa yang kemarin hadir di DMW 2024 dan dengerin diskusinya langsung? Seru banget ya, <em>Buddies<\/em>! Pengunjung yang dateng nggak cuma bisa dapetin <em>insight <\/em>mahal dari sesi <em>talkshow<\/em>, tapi juga bisa ngobrol-ngobrol langsung dengan <em>professional <\/em>BDD di <em>booth <\/em>yang udah disediain.&nbsp;<\/p>\n\n\n\n<p>Kalau kamu nggak berkesempatan hadir di DMW 2024 kemarin, nggak perlu khawatir. Kamu tetep bisa konsultasi terkait permasalahan bisnis atau digital marketing kamu ke kita sekarang!<\/p>\n\n\n\n<p>Langsung aja hubungi kita atau kunjungi website <a href=\"https:\/\/bolehdicoba.com\/id\/\"><strong>BDD <\/strong><\/a>buat dapetin info <em>services <\/em>selengkapnya.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Performance vs branding selalu jadi dilema buat business owners. Di DMW 2024 kemarin, semuanya udah jelas. Penasaran? Cek recap-nya disini!<\/p>","protected":false},"author":1,"featured_media":19187,"comment_status":"open","ping_status":"open","sticky":false,"template":"blog-custom.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[1133,1129,1135],"class_list":["post-19190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5-minutes-essentials","tag-dmw","tag-dmw-2024","tag-performance-vs-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Recap Sesi Performance vs Branding DMW 2024, Hadirkan Industry Experts!<\/title>\n<meta name=\"description\" content=\"Performance vs branding selalu jadi dilema buat business owners. Di DMW 2024 kemarin, semuanya udah jelas. Penasaran? 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