{"id":19268,"date":"2024-08-27T10:10:44","date_gmt":"2024-08-27T10:10:44","guid":{"rendered":"https:\/\/bolehdicoba.com\/?p=19268"},"modified":"2024-08-27T10:10:44","modified_gmt":"2024-08-27T10:10:44","slug":"baru-mau-bikin-brand-pahami-dulu-brand-identity-dan-5-elemennya","status":"publish","type":"post","link":"https:\/\/bolehdicoba.com\/id\/news-blog\/baru-mau-bikin-brand-pahami-dulu-brand-identity-dan-5-elemennya\/","title":{"rendered":"Baru Mau Bikin Brand? Pahami Dulu Brand Identity dan 5 Elemennya!"},"content":{"rendered":"
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Sebagai brand owners<\/em>, kamu pasti pernah denger dengan istilah brand identity <\/em>dong? Brand identity<\/em> itu bukan cuma soal logo atau desain doang loh, Buddies<\/em>. Ini merupakan paket keseluruhan yang ngebentuk bagaimana orang melihat dan menilai sebuah brand<\/em>. <\/p>\n\n\n\n

Secara definisi, brand identity<\/em> adalah kumpulan dari berbagai elemen yang digunakan untuk mengkomunikasikan karakter, value<\/em>, dan tujuan sebuah brand <\/em>kepada audiensnya. Elemen ini mencakup berbagai hal yang memperlihatkan identitas sebuah brand<\/em>, seperti logo, warna, tipografi, tone, sampai desain. <\/p>\n\n\n\n

Brand identity <\/em>udah jadi hal esensial, bukan lagi opsional. Dengan brand identity<\/em>, kamu bisa menciptakan kesan tertentu di benak konsumen, mudah dikenali, dan bisa membedakan diri dari kompetitor. <\/p>\n\n\n\n

Kamu mau mulai bikin brand identity<\/em> tapi bingung apa aja elemennya? Tenang, di artikel ini kita udah siapin pembahasan elemen-elemen brand identity<\/em> yang harus kamu tau. Scroll down, Buddies<\/em>!<\/p>\n\n\n\n

1. Nama brand<\/em><\/h2>\n\n\n
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Pastinya yang pertama kamu perlu mempertimbangkan adalah nama brand<\/em>. Pastiin pembuatan nama ini disesuaikan dengan visi dan misi brand <\/em>kamu, Buddies<\/em>. Jangan lupa juga buat bikin nama brand <\/em>yang catchy <\/em>dan gampang diingat biar bisa jadi top of mind<\/em> di audiens.\u00a0<\/p>\n\n\n\n

2. Logo<\/h2>\n\n\n
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Logo adalah simbol visual yang mewakili brand <\/em>kamu dalam satu gambar. Makannya, logo yang dibuat harus bisa menyampaikan esensi brand <\/em>kamu dengan kuat. Warna, bentuk, dan elemen visual lainnya harus bisa langsung ngasih kesan yang kamu inginkan ke audiens. Logo yang memorable <\/em>bakal bikin orang langsung ingat dan relate <\/em>ke brand <\/em>kamu setiap kali mereka ngeliatnya.<\/p>\n\n\n\n

3. Imagery<\/em><\/h2>\n\n\n
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Imagery <\/em>mencakup semua gambar dan visual yang kamu gunakan untuk representasi brand<\/em>, dari foto produk sampai ilustrasi di media sosial. Gambar yang konsisten dan berkualitas tinggi bisa mengkomunikasikan cerita dan value brand <\/em>kamu secara visual. Pilih imagery <\/em>yang sesuai dengan identitas brand <\/em>dan pastiin selalu terlihat profesional, karena ini berperan besar dalam membentuk persepsi audiens.<\/p>\n\n\n\n

4. Tone and voice<\/em><\/h2>\n\n\n
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Tone and voice<\/em> adalah cara brand <\/em>kamu \u2018ngomong\u2019 ke audiens. Apakah brand <\/em>kamu mau pake bahasa formal, santai, humoris, atau inspiratif? Ini semua tergantung pada karakter target audiens dan brand <\/em>kamu, Buddies<\/em>. Apapun pilihannya, pastiin kamu konsistensi dalam penggunaan tone and voice<\/em> di semua channels marketing<\/em> kamu ya.\u00a0\u00a0<\/p>\n\n\n\n

5. Slogan<\/h2>\n\n\n
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Terakhir dan yang nggak kalah penting adalah slogan. Slogan bisa dibilang sebagai elemen yang ngegambarin brand <\/em>kamu lewat kalimat singkat. Kamu harus bisa ngasih tau apa yang bikin brand <\/em>kamu spesial dan apa value yang bisa ditawarin ke audiens lewat slogan ini. Jadi, walaupun singkat, tapi slogan yang dibuat tetap harus kreatif ya, Buddies<\/em>. <\/p>\n\n\n\n

Nah, itu tadi penjelasan tentang brand identity<\/em> dan beberapa elemennya yang mungkin belum kamu tau. Semua elemen brand identity <\/em>ini saling mendukung buat ngebentuk kesan yang kuat. Mulai dari elemen visual kayak logo, warna, dan bentuk, sampai elemen komunikatif kayak tipografi, tone, dan suara, semuanya berperan buat menyampaikan nilai dan kepribadian brand <\/em>kamu ke publik.<\/p>\n\n\n\n

Semua upaya branding <\/em>itu baru awal dari semuanya loh Buddies<\/em>. Untuk bikin brand <\/em>kamu berkembang, baik dari sisi awareness <\/em>dan conversion<\/em>, brand kamu tetap harus punya strategi marketing <\/em>yang efektif. <\/p>\n\n\n\n

Tapi kita ngerti gimana susahnya membuat strategi marketing<\/em>. Butuh riset yang mendalam dan juga waktu yang nggak sedikit buat merancang, merencanakan sampai mengeksekusinya. <\/p>\n\n\n\n

Makannya nggak sedikit brand <\/em>yang lebih milih bekerja sama dengan digital marketing agency<\/em> buat ngurusin strategi marketing<\/em>-nya. Salah satunya Boleh Dicoba Digital (BDD) yang banyak dipercaya sama klien buat nge-handle<\/em> berbagai isu di bisnis mereka.\u00a0<\/p>\n\n\n\n

BDD Services<\/em><\/h2>\n\n\n\n

Sebagai digital marketing agency<\/em>, Boleh Dicoba Digital (BDD)<\/strong><\/a> menyediakan layanan konsultasi untuk mengatasi permasalahan bisnis kamu. Bahkan, BDD juga menawarkan banyak services <\/em>yang bisa disesuaikan dengan kebutuhan.<\/p>\n\n\n\n

Mulai dari <\/strong>Digital Ads<\/strong><\/a>, <\/strong>Performance Creative<\/strong><\/a>, <\/strong>SEO<\/strong><\/a>, <\/strong>Growth Hack<\/strong><\/a>, <\/strong>Web Development<\/strong><\/a>, <\/strong>Community Development<\/strong><\/a>, sampai Corporate Training<\/strong><\/a>. Lewat berbagai services <\/em>itu, kita udah dipercaya sama lebih dari 850 di berbagai industri untuk meng-handle<\/em> bisnis mereka. <\/p>\n\n\n\n

Next, giliran kamu Buddies! Yuk, tunggu apalagi? Langsung aja kunjungi website <\/em>BDD <\/strong><\/a>dan konsultasiin permasalahan bisnis kamu kepada kita. <\/p>","protected":false},"excerpt":{"rendered":"

Bingung mau bikin brand identity tapi nggak tau apa aja elemennya? Tenang, di artikel ini kita udah siapin penjelasan lengkapnya. Yuk, cek!<\/p>","protected":false},"author":1,"featured_media":24209,"comment_status":"open","ping_status":"open","sticky":false,"template":"blog-custom.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[1139,1140,1141],"class_list":["post-19268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5-minutes-essentials","tag-brand-identity-apa-saja","tag-contoh-brand-identity","tag-pengertian-brand-identity"],"acf":[],"yoast_head":"\nBaru Mau Bikin Brand? Pahami Dulu Brand Identity dan 5 Elemennya!<\/title>\n<meta name=\"description\" content=\"Bingung mau bikin brand identity tapi nggak tau apa aja elemennya? Tenang, di artikel ini kita udah siapin penjelasan lengkapnya. 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