{"id":24489,"date":"2024-07-03T09:57:24","date_gmt":"2024-07-03T09:57:24","guid":{"rendered":"https:\/\/bolehdicoba.com\/?p=18489"},"modified":"2024-07-03T09:57:24","modified_gmt":"2024-07-03T09:57:24","slug":"seberapa-penting-customer-retention-yuk-intip-manfaatnya-disini","status":"publish","type":"post","link":"https:\/\/bolehdicoba.com\/id\/news-blog\/seberapa-penting-customer-retention-yuk-intip-manfaatnya-disini\/","title":{"rendered":"Seberapa Penting Customer Retention? Yuk Intip Manfaatnya Disini!"},"content":{"rendered":"
\n
\"\"<\/figure><\/div>\n\n\n

Dalam dunia bisnis yang semakin kompetitif, menjaga loyal customer <\/em>sama pentingnya dengan menarik konsumen baru. Bahkan, menjaga loyal customer<\/em> dianggap menjadi strategi yang lebih menguntungkan dalam jangka panjang loh, Buddies.<\/p>\n\n\n\n

Itulah kenapa customer retention<\/em> penting bagi setiap bisnis di berbagai industri. Customer retention<\/em> sendiri adalah upaya untuk membuat konsumen puas dengan produk atau layanan perusahaan sehingga terus melakukan repeat order <\/em>dan nggak beralih ke kompetitor. <\/p>\n\n\n\n

Dengan customer retention<\/em>, perusahaan bisa cepat mengidentifikasi masalah saat ada indikasi penurunan frekuensi pembeli berulang dari konsumen. Nantinya, perusahaan juga bisa langsung menyediakan solusi yang efektif dan efisien untuk mengatasi masalah tadi, misalnya dengan memberikan potongan harga. <\/p>\n\n\n\n

Selain itu, masih ada banyak manfaat lain yang bisa didapat dari customer retention<\/em>. Apa aja? Yuk, cek detailnya dibawah!<\/p>\n\n\n\n

1. Menghemat biaya marketing<\/em><\/h2>\n\n\n\n

Menarik konsumen baru biasanya membutuhkan investasi dan dana yang lebih besar loh, Buddies<\/em>. Menurut Harvard Business Review, upaya memperoleh konsumen baru bisa 5-25x lebih mahal dibanding mempertahankan konsumen yang udah ada. Jadi, dengan fokus pada customer retention<\/em>, bisnis bisa menghemat biaya marketing<\/em>, sekaligus memanfaatkan keuntungan dari existing customer.<\/em>\u00a0<\/p>\n\n\n\n

2. Mendorong repeat order<\/em><\/h2>\n\n\n\n

Customer retention<\/em> juga bisa mendorong repeat order<\/em> ketika konsumen merasa puas dengan kualitas brand <\/em>kamu. Loyal customer<\/em> yang melakukan repeat order <\/em>cenderung berbelanja lebih banyak yang secara langsung berkontribusi terhadap pendapatan perusahaan. Belum lagi, repeat order <\/em>membantu dalam membangun long-term relationship <\/em>antara bisnis kamu dengan konsumen, Buddies<\/em>.\u00a0<\/p>\n\n\n\n

3. Memaksimalkan promosi word-of-mouth<\/em><\/h2>\n\n\n\n

Loyal customer<\/em> yang puas dengan kualitas suatu brand <\/em>biasanya nggak ragu merekomendasikan ke orang-orang terdekatnya. Belum lagi, orang-orang juga punya kecenderungan mempercayai rekomendasi teman saat ingin berbelanja. Ini jadi peluang emas tersendiri untuk brand <\/em>kamu untuk memaksimalkan strategi promosi word-of-mouth<\/em>.\u00a0<\/p>\n\n\n\n

4. Mendapat feedback<\/em> penting<\/h2>\n\n\n\n

Feedback <\/em>dari konsumen jadi salah satu sumber data atau informasi yang paling berharga untuk digunakan dalam mengambil keputusan bisnis. Jadi, nggak berlebihan kalau feedback <\/em>dinilai sebagai aspek penting untuk merancang strategi dalam meningkatkan penjualan atau retensi.<\/p>\n\n\n\n

5. Berkesempatan menjual barang tanpa diskon<\/h2>\n\n\n\n

Konsumen baru cenderung berbelanja karena adanya diskon atau potongan harga. Berbeda dengan konsumen lama yang nggak terlalu memikirkan diskon saat membeli produk di suatu brand<\/em>. Nah, retensi dari konsumen lama ini bisa dicapai dengan mempertahankan kualitas produk dan layanan kamu Buddies<\/em>! Dengan begitu, kamu nggak perlu memotong harga dan bisa mendapat pendapatan yang lebih tinggi. <\/p>\n\n\n\n

Itu tadi pembahasan tentang customer retention<\/em> dan berbagai manfaatnya untuk bisnis. Dilihat dari penjelasannya, ternyata customer retention<\/em> cukup berperan penting ya, Buddies<\/em>! Kamu sendiri udah mulai nerapin customer retention <\/em>belum, nih?<\/p>\n\n\n\n

Nah, untuk tau seberapa besar customer retention<\/em> bisnis, kamu perlu memahami dulu cara menghitungnya. Rumusnya sendiri cukup sederhana, yaitu:<\/p>\n\n\n\n

CRR = ((E – N) \/  S) x 100<\/strong><\/p>\n\n\n\n

Keterangan: <\/p>\n\n\n\n

E: jumlah konsumen di akhir periode tertentu<\/p>\n\n\n\n

N: jumlah konsumen yang didapat selama periode tertentu<\/p>\n\n\n\n

S: jumlah konsumen di awal periode tertentu<\/p>\n\n\n\n

Idealnya, hasil customer retention rate<\/em> (CRR) yang dianggap baik berkisar 85%. Tapi, angka itu bisa bervariasi tergantung satu bisnis dan bisnis lainnya. Pastikan CRR yang diperoleh bisnis bisa meningkat setiap bulannya.\u00a0<\/p>\n\n\n\n

BDD Community Development Service<\/em><\/h2>\n\n\n\n

Kalau kamu butuh bantuan untuk meningkatkan customer retention<\/em>, hubungi kita aja! Boleh Dicoba Digital (BDD)<\/strong><\/a> punya service Community Development <\/em>yang bisa bantu mempertahankan konsumen yang udah loyal ke brand <\/em>kamu. <\/p>\n\n\n\n

Lewat service <\/em>ini, kita akan buat sebuah community <\/em>yang berisi banyak aktivasi menarik dengan berbagai objektif, nggak cuma sales aja. Kamu juga nggak perlu khawatir karena BDD adalah agensi berpengalaman yang punya banyak community <\/em>di berbagai genre, seperti olahraga, fashion, dan masih banyak lagi.<\/p>\n\n\n\n

Dengan begitu, kamu berkesempatan untuk connect <\/em>dan networking <\/em>dengan komunitas lain yang bisa menuntun kerjasama atau kolaborasi di masa depan. Menarik \u2018kan? Jadi, tunggu apalagi? Yuk, langsung aja hubungi kita atau klik BDD Community Development<\/strong><\/a> <\/strong>untuk dapetin info selengkapnya. <\/p>","protected":false},"excerpt":{"rendered":"

Bingung apa aja manfaat customer retention untuk bisnis kamu? Jangan khawatir, disini kita udah siapin pembahasan lengkapnya. Cek, yuk!<\/p>","protected":false},"author":1,"featured_media":24180,"comment_status":"open","ping_status":"open","sticky":false,"template":"blog-custom.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[1069,1070,1071,734],"class_list":["post-24489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5-minutes-essentials","tag-contoh-customer-retention","tag-customer-retention-management-adalah","tag-retention-dalam-bisnis-adalah","tag-retention-rate-adalah"],"acf":[],"yoast_head":"\nSeberapa Penting Customer Retention? Yuk Intip Manfaatnya Disini!<\/title>\n<meta name=\"description\" content=\"Bingung apa aja manfaat customer retention untuk bisnis kamu? Jangan khawatir, disini kita udah siapin pembahasan lengkapnya. 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