{"id":24524,"date":"2024-08-20T04:28:05","date_gmt":"2024-08-20T04:28:05","guid":{"rendered":"https:\/\/bolehdicoba.com\/?p=19113"},"modified":"2024-08-20T04:28:05","modified_gmt":"2024-08-20T04:28:05","slug":"penting-ini-tips-dari-google-dan-meta-di-sesi-platform-x-platform-dmw-2024","status":"publish","type":"post","link":"https:\/\/bolehdicoba.com\/id\/news-blog\/penting-ini-tips-dari-google-dan-meta-di-sesi-platform-x-platform-dmw-2024\/","title":{"rendered":"Penting! Ini Tips dari Google dan Meta di Sesi Platform x Platform DMW 2024"},"content":{"rendered":"
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Platform <\/em>media sosial udah jadi bagian yang nggak bisa dipisahkan dari kehidupan sehari-hari ataupun untuk perkembangan bisnis. Beberapa platform <\/em>yang ada, masing-masing punya peranan penting dalam ngebentuk tren bisnis dan digital marketing<\/em> di Indonesia, khususnya bagi UMKM. <\/p>\n\n\n\n

Dalam kesempatan kemarin, Digital Marketing Weekend (DMW)<\/strong> menghadirkan Ivan Ruben Darmawan (Agency Partner of Google<\/strong>) dan Kezia Gusmawan (Agency Partner Manager of Meta<\/strong>) untuk explore <\/em>bagaimana kedua platform <\/em>itu bisa ngebentuk UMKM Indonesia di masa depan. <\/p>\n\n\n\n

Berikut recap <\/em>pembahasan mereka di sesi Platform x Platform<\/strong>:\u00a0<\/p>\n\n\n\n

Pentingnya Branding<\/em> untuk UMKM<\/h2>\n\n\n\n

Mereka sependapat kalau branding <\/em>itu penting banget buat UMKM. Branding <\/em>sering kali jadi tantangan utama mereka dalam bersaing di market <\/em>yang lebih besar. Dengan branding <\/em>yang kuat, UMKM bisa membedakan diri dari kompetitor, ngebuat identitas yang unik, dan menarik perhatian calon konsumen. Bahkan nggak cuma itu, branding <\/em>juga dinilai jadi pintu masuk buat UMKM agar lebih dikenal, dan bisa ekspansi ke pasar yang lebih luas.<\/p>\n\n\n\n

Peran AI dalam Menentukan Target Audiens<\/h2>\n\n\n\n

Kedua expert <\/em>itu juga meng-highlight<\/em> peran AI, khususnya Predictive AI, untuk menentukan target audiens suatu brand<\/em>.\u00a0 Predictive AI sendiri dikenal bisa memprediksi customer behavior, market trends, <\/em>dan preferensi mereka, Buddies<\/em>. Ini pastinya ngebantu brand owners<\/em> dalam meningkatkan efisiensi biaya dan waktu, karena brand <\/em>jadi lebih fokus pada audiens yang bener-bener potensial.\u00a0<\/p>\n\n\n\n

Customer Behavior<\/em> di Indonesia<\/h2>\n\n\n\n

Kalau di luar negeri orang cenderung langsung belanja di website <\/em>resmi brand<\/em>, di Indonesia justru kebalikannya. Konsumen di Indonesia lebih suka cari produk di marketplace <\/em>dulu. Ini mungkin karena marketplace <\/em>udah jadi bagian dari budaya belanja online di Indonesia dan dianggap lebih praktis karena dalam satu platform <\/em>bisa bandingin harga dari berbagai penjual.\u00a0<\/p>\n\n\n\n

Manfaat Website<\/em> buat Pengumpulan Data Customer<\/em><\/h2>\n\n\n\n

Website <\/em>itu lebih dari sekadar etalase produk; website <\/em>juga bisa jadi tool <\/em>buat ngumpulin data customer<\/em>. Data ini nggak cuma bisa dipakai buat mengetahui siapa yang beli, tapi juga bisa dimanfaatin buat strategi up selling, cross-selling, <\/em>sampai personalisasi marketing<\/em>. Misalnya, dengan tau preferensi dan riwayat pembelian customer<\/em>, brand <\/em>bisa nawarin produk yang relevan di waktu yang tepat.<\/p>\n\n\n\n

Nah itu tadi sedikit recap dari sesi Platform x Platform<\/strong> yang disampaikan oleh Ivan Ruben dan Kezia Gusmawan. Seru banget ya, Buddies<\/em>? Pastiin kamu bisa manfaatin insight <\/em>yang disampaikan kedua expert <\/em>tadi untuk disesuaikan sama strategi marketing <\/em>bisnis kamu.\u00a0<\/p>\n\n\n\n

BDD Services<\/em><\/h2>\n\n\n\n

Tapi, kalau kamu butuh bantuan buat bikin strategi marketing <\/em>yang efektif, hubungi kita aja! Sebagai digital marketing agency<\/em>, Boleh Dicoba Digital (BDD) siap bantu mengatasi segala permasalahan bisnis kamu.<\/p>\n\n\n\n

BDD sendiri punya berbagai services <\/em>yang bisa disesuaikan dengan kebutuhan. Mulai dari Digital Ads<\/strong><\/a>, <\/strong>Performance Creative<\/strong><\/a>, <\/strong>SEO<\/strong><\/a>, <\/strong>Growth Hack<\/strong><\/a>, <\/strong>Web Development<\/strong><\/a>, <\/strong>Community Development<\/strong><\/a>, sampai Corporate Training<\/strong><\/a>. <\/strong><\/p>\n\n\n\n

Lewat berbagai services <\/em>ini, kita udah dipercaya sama lebih dari 850 brand di berbagai industri loh. Kamu kapan nih percayain bisnis kepada kita? Yuk, nggak perlu ragu lagi, langsung aja hubungi kita atau kunjungi website BDD<\/strong><\/a> <\/strong>untuk dapetin info selengkapnya. <\/p>","protected":false},"excerpt":{"rendered":"

Perwakilan Google dan Meta hadir di DMW 2024 untuk membagikan insight buat UMKM di Indonesia. Apa aja bahasannya? Cek selengkapnya disini!<\/p>","protected":false},"author":1,"featured_media":23922,"comment_status":"open","ping_status":"open","sticky":false,"template":"blog-custom.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[1129,382,1130],"class_list":["post-24524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5-minutes-essentials","tag-dmw-2024","tag-google","tag-meta"],"acf":[],"yoast_head":"\nPenting! Ini Tips dari Google dan Meta di Sesi Platform x Platform DMW 2024<\/title>\n<meta name=\"description\" content=\"Perwakilan Google dan Meta hadir di DMW 2024 untuk membagikan insight buat UMKM di Indonesia. Apa aja bahasannya? 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