{"id":24533,"date":"2024-08-29T09:55:24","date_gmt":"2024-08-29T09:55:24","guid":{"rendered":"https:\/\/bolehdicoba.com\/?p=19337"},"modified":"2024-08-29T09:55:24","modified_gmt":"2024-08-29T09:55:24","slug":"kenalan-dengan-loyalty-program-kode-cheat-buat-bikin-bisnis-sukses-jangka-panjang","status":"publish","type":"post","link":"https:\/\/bolehdicoba.com\/id\/news-blog\/kenalan-dengan-loyalty-program-kode-cheat-buat-bikin-bisnis-sukses-jangka-panjang\/","title":{"rendered":"Kenalan dengan Loyalty Program, Kode Cheat Buat Bikin Bisnis Sukses Jangka Panjang"},"content":{"rendered":"
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Pernah nggak sih, kamu belanja di toko atau pakai services <\/em>tertentu terus dapet poin, diskon, atau hadiah? Kalau iya, selamat! Itu artinya kamu udah ikutan yang namanya loyalty program<\/em>.<\/p>\n\n\n\n

Simpelnya, loyalty program<\/em> itu strategi dari brand <\/em>buat bikin konsumennya tetap setia. Caranya gimana? Macem-macem! Mulai dari ngasih poin setiap kali kamu belanja, sampai diskon spesial buat konsumen yang sering repeat order<\/em>.<\/p>\n\n\n\n

Intinya, dengan ngasih reward<\/em>, konsumen jadi punya alasan lebih buat terus belanja di tempat kamu. Pernah denger kan kalau lebih murah menjaga konsumen lama daripada cari yang baru? Nah, loyalty program<\/em> ini jawabannya.<\/p>\n\n\n\n

Manfaatnya, pelanggan lama jadi merasa dihargai dan makin nempel sama brand <\/em>kamu. Ujung-ujungnya, mereka jadi sering balik, belanja lebih banyak, dan bahkan ngerekomendasiin bisnismu ke teman-teman mereka.<\/p>\n\n\n\n

Tapi kamu harus tau juga kalau loyalty program<\/em> ini ada banyak jenisnya loh. Di artikel ini kita bakal bahas beberapa diantaranya. Simak, ya!<\/p>\n\n\n\n

1. Point-Based Loyalty Program<\/em><\/h2>\n\n\n\n

Point-based loyalty program <\/em>adalah program yang memungkinkan kamu buat dapet poin setiap kali belanja atau berinteraksi dengan suatu brand<\/em>. Nantinya poin yang didapetin itu bisa ditukar dengan reward <\/em>seperti diskon, free product<\/em>, atau hadiah keren. Jadi, semakin sering kamu belanja, semakin banyak poin yang terkumpul dan semakin besar reward <\/em>yang bisa kamu dapetin.<\/p>\n\n\n\n

2. Paid Loyalty Program<\/em><\/h2>\n\n\n\n

Sesuai namanya, jenis loyalty program<\/em> satu ini mengharuskan konsumen buat membayar untuk jadi member. Lewat pembayaran itu, nantinya konsumen bakalan dapetin berbagai keuntungan eksklusif seperti diskon spesial, akses duluan ke produk baru, layanan prioritas, dan reward <\/em>lainnya yang nggak bisa didapetin konsumen non<\/em>-member. Program ini cocok buat brand <\/em>yang punya layanan premium dan ber-value<\/em> tinggi.\u00a0<\/p>\n\n\n\n

3. Tiered Loyalty Program<\/em><\/h2>\n\n\n\n

Tiered loyalty program<\/em> adalah program yang ngasih reward <\/em>berdasarkan level yang dimiliki konsumen; makin tinggi levelnya, makin eksklusif reward <\/em>yang bisa didapetin. Konsumen bisa naik level dengan ngumpulin poin, belanja lebih banyak, atau mencapai milestone <\/em>tertentu. Program ini efektif buat bikin konsumen makin loyal dengan ngasih insentif tinggi yang sesuai dengan komitmen mereka ke brand<\/em>.<\/p>\n\n\n\n

4. Value-Based Loyalty Program<\/em><\/h2>\n\n\n\n

Value-based loyalty program<\/em> cukup beda dengan jenis program yang lain karena fokusnya nggak soal belanja. Program ini berfokus pada ngebawa nilai-nilai bersama antara brand <\/em>dengan konsumen. Di sini, kamu bisa dapet reward <\/em>karena dukung dan ikut serta dalam inisiatif sosial, lingkungan, atau komunitas yang penting buat kamu dan brand <\/em>tersebut. <\/p>\n\n\n\n

Nah, itu tadi penjelasan lengkap tentang loyalty program<\/em> dan beberapa jenisnya. Dilihat dari pembahasan di atas, loyalty program<\/em> itu lebih dari sekadar strategi marketing biasa; ini cara brand <\/em>buat nunjukin apresiasi dan bikin konsumen makin setia. Kalau kamu bisa bikin program yang bikin mereka ngerasa dihargai, mereka nggak cuma bakal balik lagi, tapi juga bakal ngajak teman-temannya buat ikutan.<\/p>\n\n\n\n

Kamu sendiri udah mulai nerapin loyalty program<\/em> di brand <\/em>kamu belum nih? Kalau belum, kita saranin buat mulai dari sekarang ya, Buddies<\/em>. Kenapa? Karena impact<\/em>-nya gede banget dan bisa bikin brand <\/em>kamu makin berkembang dalam jangka panjang.\u00a0<\/p>\n\n\n\n

BDD Services<\/em><\/h2>\n\n\n\n

Kalau nanti loyalty program<\/em> udah diterapin, jangan lupa didorong dengan strategi marketing <\/em>lain biar lebih efisien. Mau dibantu bikin strateginya? Hubungi Boleh Dicoba Digital (BDD) aja!<\/p>\n\n\n\n

BDD menyediakan layanan konsultasi buat mengatasi segala isu di bisnis kamu. Kamu nggak perlu ragu karena BDD udah lama berkecimpung di dunia digital marketing<\/em> dan  udah nge-handle<\/em> lebih dari 850 brand <\/em>di berbagai industri. <\/p>\n\n\n\n

Sebagai pemain lama di industri ini, BDD udah jadi agency <\/em>terpercaya buat ngurusin berbagai permasalahan bisnis digital<\/em>. Jadi, tunggu apalagi? Yuk, langsung aja hubungi kita dan konsultasiin kebutuhan kamu ke BDD<\/strong><\/a>! <\/p>","protected":false},"excerpt":{"rendered":"

Penasaran gimana caranya bikin konsumen betah? Kenalan dulu dengan loyalty program dan jenisnya di artikel ini!<\/p>","protected":false},"author":1,"featured_media":24210,"comment_status":"open","ping_status":"open","sticky":false,"template":"blog-custom.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[1152,1153,1154,1155,1156],"class_list":["post-24533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5-minutes-essentials","tag-5-contoh-program-loyalitas-pelanggan","tag-aplikasi-loyalty-program","tag-contoh-loyalty-program","tag-manfaat-loyalty-program","tag-merancang-program-loyalitas-pelanggan"],"acf":[],"yoast_head":"\nKenalan dengan Loyalty Program, Kode Cheat Buat Bikin Sukses Jangka Panjang<\/title>\n<meta name=\"description\" content=\"Penasaran gimana caranya bikin konsumen betah? 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