{"id":25217,"date":"2024-10-07T17:39:24","date_gmt":"2024-10-07T10:39:24","guid":{"rendered":"https:\/\/bolehdicoba.com\/?p=25217"},"modified":"2024-10-07T17:39:25","modified_gmt":"2024-10-07T10:39:25","slug":"lead-generation-adalah","status":"publish","type":"post","link":"https:\/\/bolehdicoba.com\/id\/news-blog\/lead-generation-adalah\/","title":{"rendered":"Pengen Dapetin Leads Berkualitas? Cobain 5 Strategi Ini, Dijamin Efektif!"},"content":{"rendered":"
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Buat kamu yang terjun di dunia digital marketing<\/em> pasti udah nggak asing lagi dong dengan istilah lead generation<\/em>? Lead generation<\/em> bisa dibilang jadi salah satu strategi marketing <\/em>yang nggak boleh dilewatin sama marketer <\/em>loh. <\/p>\n\n\n\n

Walaupun udah familiar dengan istilah lead generation<\/em>, mungkin beberapa dari kamu masih bingung sama makna sebenernya. Apa sih lead generation<\/em> itu? Apa pentingnya? Well<\/em>, nggak perlu bingung. Kita udah siapin pembahasannya di bawah ini. Yuk, scroll down, Buddies<\/em>!<\/p>\n\n\n\n

Apa Itu Lead Generation<\/em>? <\/h2>\n\n\n\n

Lead generation<\/em> adalah serangkaian proses untuk mengubah leads <\/em>(orang yang mempunyai ketertarikan pada produk atau services <\/em>suatu bisnis) menjadi pembeli. <\/p>\n\n\n\n

Proses lead generation <\/em>ini ngebutuhin berbagai aktivasi strategis yang bisa menarik perhatian audiens dan memandu mereka masuk ke sales funnel<\/em> menuju sales pipeline<\/em> sampai akhirnya ngedorong mereka untuk mengambil tindakan yang diinginkan. <\/p>\n\n\n\n

Sederhananya, lead generation<\/em> diartikan sebagai serangkaian proses kompleks untuk menuntun calon pelanggan menjadi pembeli. Prosesnya mulai dari ningkatin brand awareness<\/em>, ngebangun community relationship<\/em>, menghasilkan high-quality leads<\/em>, sampai menyelesaikan transaksi. <\/p>\n\n\n\n

Strategi Generating Leads<\/em><\/h2>\n\n\n\n

Landing page<\/em> adalah tempat yang ideal buat ngasih informasi terkait penawaran spesial. Halaman ini didesain khusus buat menarik perhatian visitors <\/em>dan sekaligus ngedorong mereka buat ambil tindakan tertentu. Dengan fokus ke satu penawaran, landing page<\/em> bisa bantu ngarahin visitors <\/em>lewat funnel <\/em>dan ningkatin peluang mereka buat ngasih info kontak.<\/p>\n\n\n\n

1. Bikin landing page<\/em> untuk penawaran spesial<\/h3>\n\n\n\n

Landing page<\/em> adalah tempat yang ideal buat ngasih informasi terkait penawaran spesial. Halaman ini didesain khusus buat menarik perhatian visitors <\/em>dan sekaligus ngedorong mereka buat ambil tindakan tertentu. Dengan fokus ke satu penawaran, landing page<\/em> bisa bantu ngarahin visitors <\/em>lewat funnel <\/em>dan ningkatin peluang mereka buat ngasih info kontak.<\/p>\n\n\n\n

2. Bangun online presence<\/em> di media sosial<\/h3>\n\n\n\n

Sekarang semua orang udah main media sosial, terlepas dari apapun tujuannya. Media sosial sendiri sekarang memang udah bukan lagi tempat untuk nyari hiburan aja, tapi bisa untuk nyari informasi dan bahkan berjualan. Jadi, penting buat kamu ngebangun online presence<\/em> di media sosial untuk ningkatin jangkauan dan dapetin banyak leads<\/em>.<\/p>\n\n\n\n

3. Manfaatin SEO buat boost traffic website<\/em><\/h3>\n\n\n\n

Tau gak di mana lagi orang-orang nyari informasi selain di media sosial? Yap, Google. Setiap hari, ribuan bahkan jutaan orang nyari berbagai hal di Google. Makannya ngemanfaatin SEO (Search Engine Optimization<\/em>) tetap jadi salah satu cara efektif buat ngasih apa yang orang-orang butuhin. Potensi besarnya, website <\/em>SEO yang optimal bisa jadi magnet <\/em>buat narik leads <\/em>berkualitas loh, Buddies<\/em>!<\/p>\n\n\n\n

4. Buat konten menarik<\/h3>\n\n\n\n

Konten bakal selalu jadi senjata utama di era sekarang, Buddies<\/em>. Di dunia yang serba digital ini, konten berperan krusial. Peran krusial ini juga termasuk untuk generating leads,<\/em> loh. Jadi, coba untuk buat konten menarik yang bisa ngehibur, ngejawab pertanyaan, dan memberikan solusi agar visitors <\/em>mau eksplor website <\/em>atau media sosial kamu dan sekaligus engage <\/em>dengan bisnis kamu.\u00a0<\/p>\n\n\n\n

5. Luncurkan email marketing campaign<\/em> yang dipersonalisasi<\/h3>\n\n\n\n

Segmentasi email berdasarkan demografi, minat, dan perilaku bisa bikin campaign email marketing<\/em> kamu lebih tepat sasaran, Buddies<\/em>. Dengan email yang dipersonalisasi dan menawarkan konten atau promo menarik, kamu bisa lebih gampang bikin audiens tertarik buat bertindak, seperti download whitepaper<\/em>, daftar webinar, atau minta info lebih lanjut.<\/p>\n\n\n\n

BDD Services<\/em><\/h2>\n\n\n\n

Seperti yang udah dibahas, lead generation<\/em> adalah upaya buat mengubah orang-orang yang tertarik kepada bisnis kamu untuk melakukan tindakan tertentu. Nggak perlu dibilang lagi kalau lead generation<\/em> penting banget untuk ngembangin bisnis kamu. <\/p>\n\n\n\n

Tapi kita ngerti kalau proses generating leads<\/em> ini bukan sesuatu yang gampang. Butuh effort <\/em>yang besar untuk memulai prosesnya dari awal, mulai dari identifikasi target audiens, ningkatin engagement<\/em>, memelihara leads<\/em>, sampai akhirnya ningkatin konversi. <\/p>\n\n\n\n

Untungnya ada Boleh Dicoba Digital (BDD)<\/strong>, digital marketing agency<\/em> yang bisa kamu percayain buat bantu segala kebutuhan bisnis kamu, Buddies<\/em>. BDD juga nawarin banyak services <\/em>yang bisa kamu pilih sesuai kebutuhan, seperti Digital Ads<\/strong><\/a>, <\/strong>Performance Creative<\/strong><\/a>, <\/strong>SEO<\/strong><\/a>, <\/strong>Growth Hack<\/strong><\/a>, <\/strong>Web Development<\/strong><\/a>, <\/strong>Community Development<\/strong><\/a>, dan Corporate Training<\/strong><\/a>.<\/p>\n\n\n\n

Tunggu apalagi? Yuk, langsung aja hubungi kita atau kunjungi website BDD <\/strong><\/a>buat dapetin info lengkapnya. <\/p>","protected":false},"excerpt":{"rendered":"

Lead generation jadi strategi yang nggak boleh dilewatin sama marketer. Tapi gimana sih cara generating leads? Cek artikel ini buat dapetin jawabannya, Buddies!<\/p>","protected":false},"author":16,"featured_media":25214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[1210,1212,1211,1213,1209],"class_list":["post-25217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5-minutes-essentials","tag-contoh-lead-generation","tag-lead-adalah","tag-lead-generation-job-descriptions","tag-lead-generation-marketing-adalah","tag-lead-generation-specialist"],"acf":[],"yoast_head":"\nPengen Dapetin Leads Berkualitas? Cobain 5 Strategi Ini, Dijamin Efektif!<\/title>\n<meta name=\"description\" content=\"Lead generation jadi strategi yang nggak boleh dilewatin sama marketer. Tapi gimana sih cara generating leads? 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