{"id":27504,"date":"2025-03-24T08:35:00","date_gmt":"2025-03-24T01:35:00","guid":{"rendered":"https:\/\/bolehdicoba.com\/?p=27504"},"modified":"2025-03-21T14:37:05","modified_gmt":"2025-03-21T07:37:05","slug":"viral-aja-nggak-cukup-ini-5-strategi-video-marketing-ramadan-idulfitri-agar-tetap-relevan","status":"publish","type":"post","link":"https:\/\/bolehdicoba.com\/id\/news-blog\/viral-aja-nggak-cukup-ini-5-strategi-video-marketing-ramadan-idulfitri-agar-tetap-relevan\/","title":{"rendered":"Viral Aja Nggak Cukup! Ini 5 Strategi Video Marketing Ramadan & Idulfitri agar Tetap Relevan"},"content":{"rendered":"

Video marketing<\/em> <\/em>jadi senjata ampuh saat Ramadan dan Idulfitri\u2014engagement digital <\/em>meroket, audiens haus akan inspirasi, promo, dan konten meaningful. <\/em>Tapi, setelah momen ini lewat, apa brand <\/em>masih tetap relevan. <\/p>\n\n\n\n

Viral itu bagus, tapi kalau cuma numpang lewat, sayang banget! Gimana caranya bikin strategi yang nggak sekadar booming <\/em>sesaat, tapi juga bikin engagement <\/em>bertahan lama? <\/p>\n\n\n\n

Kalau brand <\/em>kamu nggak mau tenggelam setelah Ramadan, simak cara smart <\/em>mempertahankan momentum ini, Buddies!<\/p>\n\n\n\n

Kenapa Video Marketing Efektif di Ramadan & Idulfitri?<\/strong><\/h2>\n\n\n\n

Bulan Ramadan dan Idulfitri bikin konsumsi konten digital melonjak, dan video marketing <\/em>jadi bintang utamanya. Tapi, kenapa format ini begitu efektif daripada jenis konten lainnya? Yuk, cari tahu!<\/p>\n\n\n\n

1. Konsumsi Konten Video Meningkat<\/strong><\/h3>\n\n\n\n

Orang makin aktif di media sosial selama Ramadan\u201487% sering online, <\/em>dan 70% di antaranya nonton video streaming, <\/em>terutama di YouTube.[1]<\/sup><\/a> TikTok, Instagram Reels, dan Facebook juga kebanjiran audiens yang cari hiburan, inspirasi, atau promo. <\/p>\n\n\n\n

Bahkan, 36% masyarakat Indonesia berencana akses streaming platform <\/em>selama Ramadan.[2]<\/sup><\/a> Karena lebih engaging <\/em>daripada teks atau gambar, video yang relate <\/em>dengan eudiens bisa mengubah viewers <\/em>jadi pelanggan setia.<\/p>\n\n\n\n

2. Ramadan & Idulfitri: Momen yang Pas untuk <\/strong>Storytelling<\/em><\/strong><\/h3>\n\n\n\n

Konten yang relevan juga selalu booming <\/em>selama Ramadan. Misalnya, topik mudik saja meraup 917,5 juta tontonan dan 27 juta interaksi![3]<\/sup><\/a> Bahkan, 58% konsumen mencari promo Ramadan lewat media sosial.[4]<\/sup><\/a> <\/p>\n\n\n\n

Hal ini nggak lepas dari Ramadan yang kental dengan refleksi diri dan kebaikan, sementara Idulfitri hadir dengan kemeriahan. Brand, <\/em>di sisi lain, harus pintar sesuaikan tone <\/em>agar tetap nyambung di dua momen ini. <\/p>\n\n\n\n

Dengan content marketing strategy<\/em> <\/em>yang tepat, storytelling <\/em>bisa bikin brand <\/em>lebih dekat dan melekat di hati audiens, Buddies!<\/p>\n\n\n\n

3. Format Video Paling Efektif untuk <\/strong>Engagement<\/em><\/strong><\/h3>\n\n\n\n

Short-form video <\/em>seperti TikTok, Instagram Reels, dan YouTube Shorts terbukti efektif\u2014TikTok bahkan punya tingkat keterlibatan tertinggi 2,34% daripada pesaingnya.[5]<\/sup><\/a> <\/p>\n\n\n\n

Sementara itu, live streaming <\/em>dan community activation <\/em>juga makin powerful, <\/em>dengan 80% penonton cenderung beli produk yang diiklankan oleh streamer <\/em>favorit mereka.[6]<\/sup><\/a> Selain itu, 72% konsumen lebih percaya UGC, sehingga bisa jadi strategi ampuh untuk membangun kepercayaan.[7]<\/sup><\/a> <\/p>\n\n\n\n

User-generated video content<\/em> <\/em>bikin audiens bukan sekadar penonton, tapi juga bagian dari journey <\/em>sebuah brand.<\/em><\/p>\n\n\n\n

Strategi <\/strong>Video Marketing <\/em><\/strong>untuk Ramadan & Idulfitri<\/strong><\/h2>\n\n\n\n

Bikin social media video<\/em> <\/em>harus ada strategi biar engagement <\/em>tetap bertahan lama. Simak cara-cara berikut agar koneksi brand <\/em>dengan audiens meningkat!<\/p>\n\n\n\n

1. Creative Strategy: Sesuaikan Konsep & Narasi dengan Audiens<\/strong><\/h3>\n\n\n\n

Vibe <\/em>Ramadan dan Idulfitri cukup berbeda, sehingga konten harus relate <\/em>dengan emosi audiens di setiap momen. Apabila Ramadan lebih reflektif, maka Idulfitri lebih meriah dan seremonial. <\/p>\n\n\n\n

Makanya, video storytelling<\/em> <\/em>yang autentik dan sesuai kebiasaan audiens bikin engagement <\/em>terasa natural bahkan lebih kuat daripada promosi biasa.<\/p>\n\n\n\n

2. KOL & Influencer: Amplifikasi Pesan Brand dengan Cara yang <\/strong>Relatable<\/em><\/strong><\/h3>\n\n\n\n

Influencer marketing<\/em> tetap jadi strategi ampuh, terutama dengan micro-influencers<\/em> yang lebih engaging<\/em>. Bukan cuma endorsement<\/em>, tapi storytelling<\/em> yang sesuai dengan komunitas mereka, Buddies. <\/p>\n\n\n\n

Selain bikin pesan brand <\/em>lebih natural, community engagement <\/em>bikin promosi bukan sebatas jualan\u2014audiens lebih mudah connect <\/em>dan percaya.<\/p>\n\n\n\n

3. Optimalisasi Media Sosial & Aktivasi Komunitas<\/strong><\/h3>\n\n\n\n

Engagement<\/em> nggak boleh berhenti setelah Ramadan, kan? Gimana caranya biar audiens tetap aktif? Coba bikin challenges <\/em>seru, live Q&A<\/em>, atau giveaway <\/em>komunitas\u2014dijamin mereka bakal tetap engage. <\/em><\/p>\n\n\n\n

Dengan Social Management (SMM) yang tepat, brand <\/em>bisa baca pola konsumsi audiens dan atur strategi biar komunitas nggak bubar setelah hype <\/em>Ramadan berlalu.<\/p>\n\n\n\n

4. Website & SEO: Menjaga Visibilitas dari Video ke Konversi<\/strong><\/h3>\n\n\n\n

SEO nggak cuma buat artikel, tapi juga video, lho! Optimasi landing page <\/em>dan deskripsi video bisa nge-boost <\/em>peluang audiens lanjut ke tahap konversi. <\/p>\n\n\n\n

Plus, konten evergreen <\/em>seperti blog atau video tutorial bakal tetap dicari setelah Ramadan. Dengan begitu, brand <\/em>kamu terus eksis di pencarian dan nggak gampang tenggelam.<\/p>\n\n\n\n

5. Digital Ads: Maksimalkan Jangkauan & Konversi dengan <\/strong>Retargeting<\/em><\/strong><\/h3>\n\n\n\n

Jangan sampai audiens yang sudah engage <\/em>pas Ramadan hilang tanpa jejak. Manfaatkan retargeting <\/em>buat menyasar mereka lagi setelah Lebaran. Gabungkan digital video advertising<\/em> <\/em>di berbagai platform, <\/em>dan jangan lupa refresh <\/em>format iklan biar tetap fresh, <\/em>nggak monoton, dan ngangkat engagement<\/em>.<\/p>\n\n\n\n

Bukan Sekadar Viral, Tapi <\/strong>Engagement <\/em><\/strong>Berkelanjutan<\/strong><\/h2>\n\n\n\n

Ramadan dan Idulfitri memang momen emas buat brand. <\/em>Namun, tanpa strategi yang tepat, engagement <\/em>akan cepat redup juga. <\/p>\n\n\n\n

Boleh Dicoba Digital (BDD) siap bantu maksimalkan video campaign <\/em>kamu dengan Creative Strategy<\/strong><\/a> (SMM, KOL, Activation\/Community, UI\/UX), SEO dan WebDev<\/strong><\/a>, maupun Digital Ads<\/strong><\/a> biar engagement <\/em>nggak cuma viral, tapi juga sustain<\/em>! <\/p>\n\n\n\n

Jangan biarkan momentum berlalu begitu saja\u2014kolaborasi bareng BDD sekarang dan optimalkan strategi video marketing kamu! Kunjungi bolehdicoba.com<\/strong><\/a> sekarang.<\/p>","protected":false},"excerpt":{"rendered":"

Video marketing di Ramadan & Idulfitri bisa lebih dari cuma viral. Pakai strategi ini untuk engagement yang sustain dan brand tetap relevan!<\/p>","protected":false},"author":13,"featured_media":27495,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[761,756],"tags":[884,35,1337],"class_list":["post-27504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-article","category-digital-marketing","tag-bdd","tag-digital-marketing","tag-video-marketing"],"acf":[],"yoast_head":"\nViral Aja Nggak Cukup! Ini 5 Strategi Video Marketing Ramadan & Idulfitri agar Tetap Relevan<\/title>\n<meta name=\"description\" content=\"Video marketing di Ramadan & Idulfitri bisa lebih dari cuma viral. 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