{"id":27707,"date":"2025-04-17T08:32:00","date_gmt":"2025-04-17T01:32:00","guid":{"rendered":"https:\/\/bolehdicoba.com\/?p=27707"},"modified":"2025-04-16T15:37:20","modified_gmt":"2025-04-16T08:37:20","slug":"sound-marketing-di-tiktok-cara-brand-musisi-bikin-konten-viral-yang-menghasilkan","status":"publish","type":"post","link":"https:\/\/bolehdicoba.com\/id\/news-blog\/sound-marketing-di-tiktok-cara-brand-musisi-bikin-konten-viral-yang-menghasilkan\/","title":{"rendered":"Sound Marketing di TikTok: Cara Brand & Musisi Bikin Konten Viral yang Menghasilkan"},"content":{"rendered":"

Sound marketing<\/em> <\/em>di TikTok nggak sekadar bikin feed <\/em>rame dengan lagu-lagu seru, Buddies. Faktanya, TikTok udah jadi ladang cuan baru buat brand <\/em>dan musisi yang paham cara mainnya. Dari sekadar backsound, <\/em>musik bisa jadi mesin penggerak engagement <\/em>sekaligus revenue. <\/em><\/p>\n\n\n\n

Nah, di artikel ini kita bakal kupas gimana strategi sound marketing <\/em>bisa bikin brand <\/em>kamu nggak cuma viral, tapi juga untung beneran!<\/p>\n\n\n\n

Monetizing Music di Era TikTok<\/strong><\/h2>\n\n\n\n
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Photo by freepik on freepik<\/a><\/p>\n\n\n\n

TikTok hari ini bukan cuma platform <\/em>hiburan, tapi udah jadi mesin distribusi sekaligus discovery <\/em>musik paling aktif. Berbeda dari radio, TV, bahkan YouTube, TikTok memanfaatkan algoritma yang memprioritaskan lagu dengan potensi viral tinggi. <\/p>\n\n\n\n

Cukup lewat potongan audio yang pas, sebuah lagu bisa menembus jutaan FYP. Nggak heran, 74% pengguna TikTok bilang mereka menemukan musik baru dari platform <\/em>ini.[1]<\/sup><\/a> Efek nyatanya? Streaming <\/em>naik signifikan, peluang brand deals <\/em>makin terbuka, bahkan exposure <\/em>ke media lain jadi lebih mudah. <\/p>\n\n\n\n

Brand <\/em>dan musisi yang peka momentum bisa dapetin lebih dari dari sekadar viralitas, tapi juga sustainable revenue. <\/em>Inilah kenapa audio marketing<\/em> <\/em>di TikTok sekarang jadi senjata wajib, bukan lagi opsi.<\/p>\n\n\n\n

Sound Marketing<\/em><\/strong>: Kolaborasi Musik & <\/strong>Brand<\/em><\/strong> yang Bukan Cuma Manis di Telinga<\/strong><\/h2>\n\n\n\n
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Photo by freepik on freepik<\/a><\/p>\n\n\n\n

Sound marketing <\/em>jadi senjata ampuh buat brand <\/em>bukan tanpa alasan. Di TikTok, suara sudah jadi pemicu emosi dan aksi. Misalnya, brand <\/em>seperti Shopee sukses besar lewat jingle <\/em>\u201cCOD\u201d yang simpel tapi nempel\u2014hasilnya, 62,9% peningkatan brand awareness.<\/em>[2]<\/sup><\/a> <\/p>\n\n\n\n

Lazada, di sisi lain, juga memanfaatkan sound identity <\/em>yang kuat lewat campaign <\/em>tematik dengan musik yang relate <\/em>ke audiens muda. Tapi, kuncinya bukan asal pilih lagu viral. <\/p>\n\n\n\n

Lewat strategi sound marketing<\/em> <\/em>yang tepat, brand <\/em>perlu menentukan: mau pakai original sound <\/em>yang fresh <\/em>atau licensed sound <\/em>yang sudah punya fanbase?<\/em> Pilihan ini bakal ngaruh ke engagement, brand recall, <\/em>sampai koneksi emosional audiens. <\/p>\n\n\n\n

Lebih dari itu, jangan cuma kejar viralitas, tapi pastikan ada chemistry <\/em>antara brand, <\/em>musik, dan target market <\/em>agar pesan lebih ngena dan sustainable.<\/em><\/p>\n\n\n\n

Peran Musisi & Label: Bukan Cuma Supply Lagu, tapi Partner Strategis<\/strong><\/h2>\n\n\n\n
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Photo by pvproductions on freepik<\/a><\/p>\n\n\n\n

Sekarang, musisi dan label nggak cuma jadi penyedia lagu, tapi partner <\/em>strategis yang bantu brand <\/em>bikin kampanye makin hidup. Ada banyak brand <\/em>di TikTok yang udah mulai serius minta musisi crafting <\/em>audio cue marketing<\/em> <\/em>mereka. <\/p>\n\n\n\n

Dengan begitu, sound <\/em>nggak hanya enak didengar, tapi juga punya karakter yang nyambung sama audiens. Kolaborasi ini untung-untungan buat dua sisi: brand <\/em>dapat sound <\/em>yang unik dan gampang diingat, musisi dapat exposure <\/em>ke jutaan user, <\/em>serta cuan dari kerja bareng. <\/p>\n\n\n\n

Serunya, menurut TikTok for Business, 68% pengguna lebih engage <\/em>sama konten yang punya sound relate <\/em>dan engaging.<\/em>[3]<\/sup><\/a> <\/em>Makanya, nggak heran kalau tren kolaborasi kayak gini makin rame. <\/p>\n\n\n\n

Brand <\/em>yang mau masuk TikTok wajib paham kalau sound branding<\/em> <\/em>bukan cuma bikin seru di telinga, tapi juga nempel di ingatan.<\/p>\n\n\n\n

Licensing, Copyright, dan Revenue: Jangan Asal Pakai Lagu!<\/strong><\/h2>\n\n\n\n
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Photo by freepik on freepik<\/a><\/p>\n\n\n\n

Pakai lagu di TikTok nggak bisa asal colong dan tempel, Buddies. Kalau mau jingle brand<\/em> <\/em>kamu bukan cuma viral tapi juga aman dan berumur panjang, urusan licensing <\/em>dan copyright <\/em>wajib masuk strategi sejak awal.<\/p>\n\n\n\n

Brand <\/em>yang main di TikTok wajib paham kalau setiap lagu punya pemilik hak ciptanya. Bahkan kalau kamu asal pakai sound <\/em>viral tanpa izin, drama yang makan biaya dan merusak reputasi brand <\/em>adalah risikonya, Buddies. <\/p>\n\n\n\n

Sekitar 50% dari musik yang digunakan pada platform <\/em>TikTok nggak berlisensi, menunjukkan tingginya potensi pelanggaran hak cipta.[4]<\/sup><\/a> Supaya aman, brand <\/em>bisa pakai sound <\/em>dari Sound Library TikTok atau langsung kolaborasi dengan musisi dan label. Dua-duanya legal dan bisa di-custom<\/em> buat kebutuhan campaign.<\/em><\/p>\n\n\n\n

TikTok juga nyediain Creator Marketplace, buat brand <\/em>yang mau cari kreator atau musisi untuk bikin sound <\/em>eksklusif. Sound <\/em>yang legal itu udah pasti aman. <\/p>\n\n\n\n

Kamu juga bisa pakai buat lintas platform, <\/em>punya potensi revenue sharing, <\/em>dan meningkatkan value <\/em>kolaborasi brand-<\/em>musisi. Jadi, daripada ambil risiko, mendingan dari awal main aman tapi tetap maksimal.<\/p>\n\n\n\n

Saatnya Bikin <\/strong>Sound<\/em><\/strong> yang Nggak Cuma Viral, tapi juga Cuan!<\/strong><\/h2>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n

Photo by pvproductions on freepik<\/a><\/p>\n\n\n\n

TikTok dan musik udah jadi duet maut yang ngasih peluang revenue <\/em>nyata buat brand <\/em>dan musisi. Tapi, biar nggak cuma ikut-ikutan, brand <\/em>perlu serius mikirin strategi sound-<\/em>nya. <\/p>\n\n\n\n

Boleh Dicoba Digital (BDD) adalah partner <\/em>yang tepat untuk hal ini. Mulai dari Creative Performance untuk bikin sound<\/em> yang engaging<\/em>, Digital Performance<\/strong><\/a> agar distribusinya tepat sasaran, sampai Content Development<\/strong><\/a> yang relevan dan ngena\u2014semua bisa kamu konsultasikan dengan BDD, Buddies. <\/p>\n\n\n\n

Saatnya brand <\/em>kamu nggak cuma numpang lewat di FYP, tapi panen hasil dari sound marketing<\/em> <\/em>yang tepat!<\/p>","protected":false},"excerpt":{"rendered":"

Sound marketing bisa bikin konten viral dan naikin engagement brand dan musisi di TikTok, sekaligus membuka peluang revenue. Ini buktinya!<\/p>","protected":false},"author":13,"featured_media":27708,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[761,756],"tags":[1353,1355,1352,1350,1351,1354],"class_list":["post-27707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-article","category-digital-marketing","tag-audio-marketing","tag-jingle-brand","tag-sound-branding","tag-sound-marketing","tag-strategi-sound-marketing","tag-udio-cue-marketing"],"acf":[],"yoast_head":"\nSound Marketing di TikTok: Cara Brand & Musisi Bikin Konten Viral yang Menghasilkan<\/title>\n<meta name=\"description\" content=\"Sound marketing bisa bikin konten viral dan naikin engagement brand dan musisi di TikTok, sekaligus membuka peluang revenue. 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