{"id":28740,"date":"2025-07-19T15:16:00","date_gmt":"2025-07-19T08:16:00","guid":{"rendered":"https:\/\/bolehdicoba.com\/?p=28740"},"modified":"2025-07-18T15:21:30","modified_gmt":"2025-07-18T08:21:30","slug":"gen-z-vs-millennials-5-insight-penting-buat-brand-yang-mau-tumbuh-lewat-konten","status":"publish","type":"post","link":"https:\/\/bolehdicoba.com\/id\/news-blog\/gen-z-vs-millennials-5-insight-penting-buat-brand-yang-mau-tumbuh-lewat-konten\/","title":{"rendered":"Gen Z vs Millennials: 5 Insight Penting Buat Brand yang Mau Tumbuh Lewat Konten"},"content":{"rendered":"

Content series Gen Z vs Millennials<\/em> ini awalnya emang sengaja kami bikin buat A\/B testing. Menariknya, inspirasi dari konten pertama ini datang dari interaksi tim BDD sehari-hari. BDD bikin seri Gen Z vs Millennials yang ngebandingin dua generasi lewat short vertical video. Tapi ternyata, series ini jadi salah satu performance <\/em>terbaik kami, dengan total views<\/em> lebih dari 11 juta<\/strong>, engagement rate<\/em> sampai 6.2%<\/strong>, dan completion rate <\/em>yang tembus 75%<\/strong>!<\/p>\n\n\n\n

Setelah konten pertama kami berhasil, kami coba gali insight<\/em> lebih dalam lagi. Performa ini berhasil bukan karena formatnya aja, tapi juga karena kontennya ngena<\/strong>. Ngeselin, lucu, tapi relatable<\/em>. Hal ini yang nge-trigger<\/em> orang buat komen, share<\/em>, bahkan debat di kolom komentar.<\/p>\n\n\n\n

Dari sinilah kami sadar kalau konten yang perform<\/em> bukan cuma soal viral, tapi soal gimana kita bisa ngerti audience behaviour<\/em>. Nah, BDD rangkum 5 insights<\/em> penting dari eksperimen ini yang bisa kamu terapin buat content marketing<\/em> kamu, Buddies!<\/p>\n\n\n\n

1. Humor itu Bukan Cuma Gimmick<\/strong><\/h3>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n

Menurut riset dari Oracle dan Gretel<\/strong> dalam laporan The Happiness Report<\/em> (2022), 91% Gen Z dan Millennial<\/strong> lebih suka brand <\/em>yang witty<\/em> atau lucu. Tapi lucunya harus kontekstual. Bukan sekadar pake meme <\/em>yang lagi ngetren, tapi bisa ngeledek diri sendiri atau stereotipe dengan cara yang ringan dan relevan.<\/p>\n\n\n\n

Di series Gen Z vs Millennials<\/em>, konten yang paling tinggi engagement<\/em>-nya justru yang ngebandingin gaya komunikasi dua generasi ini, dengan nada yang playful<\/em>. Karena lucunya nggak maksa<\/em>\u2014malah bikin audiens merasa dilihat, sekaligus ditertawakan (dengan sayang).<\/p>\n\n\n\n

2. Pendek, Padat, Punya Hook<\/strong><\/h3>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n

Video 40\u201350 detik bisa tembus completion rate sampai 70% ke atas<\/strong>. Tapi, video berdurasi 3 menit performance<\/em>nya drop banget, bahkan nggak nyampe 10%<\/strong>.<\/p>\n\n\n\n

Artinya? Suka nggak suka, saat ini attention span<\/em> audiens kita itu relatif pendek. Mereka lebih suka scroll<\/em> cepat, bahkan skip <\/em>lebih cepat lagi. Makanya, kalau mau bikin konten yang nempel, jangan muter-muter di depan. Langsung aja ke poinnya.<\/p>\n\n\n\n

3. Personalisasi adalah Kunci!<\/strong><\/h3>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n

Konten yang performance<\/em>nya lebih tinggi biasanya bikin audiens ngerasa, “Ih, ini gue banget!”<\/em> Hal ini ngasih validasi bahwa Gen Z dan Millennial cenderung konsumsi konten yang lebih relevan sama keseharian dan identitas mereka.<\/p>\n\n\n\n

Kalau kamu kasih konten atau produk yang terlalu generic, most likely <\/em>mereka akan skip<\/em>. Tapi, kalau kamu bisa komunikasiin pakai konteks yang dekat sama kehidupan mereka, potensi konten kamu berhasil bisa makin besar.<\/p>\n\n\n\n

Menurut riset dari Idomoo<\/strong> (2023), 81% Gen Z<\/strong> bersedia berbagi data pribadi kalau itu bisa membuat mereka dapet pengalaman brand <\/em>yang lebih personal. Singkatnya, relevansi = perhatian.<\/p>\n\n\n\n

4. Social Value & Identity = Faktor yang Ngaruh ke Engagement<\/strong><\/h3>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n

Buat Gen Z dan Millennial, konten yang ngebawa identitas sosial\u2014kayak generasi, minat, atau pandangan hidup\u2014lebih berpotensi dapet engagement<\/em> tinggi. Di series kami, audiens engage bukan cuma karena lucu, tapi karena kontennya ngewakilin suara mereka<\/em>.<\/p>\n\n\n\n

Menariknya, efek identitas sosial ini juga kerasa di ranah profesional. Menurut data dari Insightful.io<\/strong> (2024), 75% Gen Z<\/strong> bisa banget resign dari tempat kerja kalau merasa value perusahaan nggak align sama mereka.<\/p>\n\n\n\n

Artinya, audiens lo nggak cuma beli produk. Mereka juga cari konten dan brand yang bisa ngewakilin siapa mereka dan apa yang mereka peduliin.<\/p>\n\n\n\n

5. Konteks Budaya Bikin Konten Lebih Ngena<\/strong><\/h3>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n

Konten kayak Ramadan Edition<\/em>, Music Edition<\/em>, dan Lebaran Edition<\/em> punya performa yang bagus karena ada konteks budayanya. Mereka ngasih rasa dekat, bukan cuma info. Kalau kamu tau audiens kamu lagi mikirin apa, dan kamu hadir dengan konten yang relevan, engagement<\/em> bakal datang dengan sendirinya.<\/p>\n\n\n\n

Timing<\/em> juga penting. Konten dengan konteks budaya yang kuat bisa bantu brand <\/em>tampil lebih nyambung<\/em> dan adaptif terhadap momen.<\/p>\n\n\n\n

Mau Konten kamu Nempel di Gen Z & Millennials?<\/strong><\/h3>\n\n\n\n

Di BDD, kami pake pendekatan berbasis insights<\/em> & performa. Konten kayak Gen Z vs Millennials<\/em> ini bukan kebetulan, tapi hasil dari membaca perilaku dan menerjemahkannya jadi konten yang relevan dan engaging<\/em>.<\/p>\n\n\n\n

Tertarik bawa pendekatan ini buat brand kamu?<\/strong>
<\/strong>Yuk ngobrol soal layanan Creative Performance<\/strong><\/a> bareng tim BDD!
<\/p>\n\n\n\n

Referensi:<\/strong><\/h3>\n\n\n\n
    \n
  • Oracle x Gretel: The Happiness Report<\/em>, 2022.<\/li>\n\n\n\n
  • Idomoo: Does Marketing Personalization Still Matter? Gen Z Says Yes<\/em>, 2023.<\/li>\n<\/ul>\n\n\n\n

    Insightful.io: Gen Z at Work: How to Adapt, Engage & Thrive<\/em>, 2024.<\/p>","protected":false},"excerpt":{"rendered":"

    BDD bongkar 5 insight dari konten Gen Z vs Millennials yang viral: bukan cuma format, tapi soal paham audience behaviour<\/p>","protected":false},"author":13,"featured_media":28741,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,761],"tags":[1476],"class_list":["post-28740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5-minutes-essentials","category-all-article","tag-gen-z-vs-millenial"],"acf":[],"yoast_head":"\nGen Z vs Millennials: 5 Insight Penting Buat Brand yang Mau Tumbuh Lewat Konten<\/title>\n<meta name=\"description\" content=\"BDD bongkar 5 insight dari konten Gen Z vs Millennials yang viral: bukan cuma format, tapi soal paham audience behaviour\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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