{"id":29741,"date":"2025-11-02T16:48:41","date_gmt":"2025-11-02T09:48:41","guid":{"rendered":"https:\/\/bolehdicoba.com\/?p=29741"},"modified":"2025-11-02T17:04:24","modified_gmt":"2025-11-02T10:04:24","slug":"jobdesk-dan-skill-penting-social-di-tahun-2025","status":"publish","type":"post","link":"https:\/\/bolehdicoba.com\/id\/news-blog\/jobdesk-dan-skill-penting-social-di-tahun-2025\/","title":{"rendered":"Jobdesk dan Skill Penting Social di Tahun 2025"},"content":{"rendered":"
\"tugas<\/figure>\n\n\n\n

Tugas social media specialist<\/em> (SMS) sekarang nggak cuma bikin konten, caption<\/em>, dan mempostingnya di platform<\/em> perusahaan. <\/p>\n\n\n\n

Perusahaan saat ini udah mulai sadar kalau media sosial bisa jadi senjata buat ningkatin branding<\/em>, nunjukkin karakter perusahaan, bahkan buka peluang pasar baru.<\/p>\n\n\n\n

Makannya sekarang banyak banget perusahaan yang butuh SMS. Nah buat kamu yang tertarik jadi social media specialist<\/em>, yuk kita kupas profesi yang lagi trend<\/em> ini!<\/p>\n\n\n\n

A. Apa itu Social Media Specialist?<\/strong><\/h2>\n\n\n\n

Social media specialist<\/em> adalah seorang profesional yang mengelola dan mengoptimalkan platform<\/em> media sosial sebuah brand<\/em> atau perusahaan. SMS punya peran penting memastikan konten yang diposting sesuai dengan perusahaan dan relevan untuk audiens<\/em> (customer)<\/em>.<\/p>\n\n\n\n

Simpelnya, social media specialist<\/em> itu jembatan antara perusahaan dan audiens<\/em> di dunia digital. Memastikan pesan brand<\/em> tersampaikan ke audiens<\/em> dengan cara kreatif dan engaging<\/em>. Lalu apa aja sih tugas social media specialist?<\/em> Gas kita bahas detailnya!<\/p>\n\n\n\n

B. Job Desc Social Media Specialist<\/strong><\/h2>\n\n\n\n

1. Mengembangkan content strategy<\/em> dengan melakukan riset agar konten yang dibuat relevan dengan audiens<\/em>.<\/p>\n\n\n\n

2. Buat content plan<\/em> atau kata lainnya kerangka konten untuk memudahkan pembuatan konten.<\/p>\n\n\n\n

3. Pelajari cara nge-brief<\/em> untuk delivery task <\/em>ke tim paham apa maksudmu.<\/p>\n\n\n\n

4. Up to date <\/em>sama trend<\/em> viral supaya melalui kontenmu brand<\/em> terasa lebih \u201cdekat dan hangat\u201d dengan audiens<\/em> digital.<\/p>\n\n\n\n

5. Memastikan media sosial interaktif dengan audiens<\/em>. Balas chat<\/em> masuk, jawab komentar audiens<\/em>, dan lain sebagainya.<\/p>\n\n\n\n

6. Monitoring, menganalisis sosial media untuk mengetahui strategi berjalan sesuai rencana atau tidak.<\/p>\n\n\n\n

7. Reporting<\/em> hasil monitoring dan analisis sosial media.<\/p>\n\n\n\n

C. Skill Social Media Specialist yang Harus Dimiliki di 2025<\/strong><\/h2>\n\n\n\n

1. Menguasai Berbagai Social Media<\/strong><\/h3>\n\n\n\n

Biasanya perusahaan punya berbagai jenis platform<\/em> media sosial. Karena itu coba pelajari semua fitur yang ada di media sosial seperti Instagram, Facebook<\/a>, TikTok, Twitter, bahkan Youtube.<\/p>\n\n\n\n

2. Keterampilan Copywriting dan Storytelling<\/strong><\/h3>\n\n\n\n

Copywriting<\/em> dan storytelling<\/em> senjatamu untuk meracik kata yang kreatif namun tetap relevan dengan audiens brand<\/em>. Copywriting<\/em> dan storytelling<\/em> bikin pesan lebih kuat, menarik, dan bikin orang berhenti scroll<\/em> untuk memperhatikan kontenmu.<\/p>\n\n\n\n

3. Kemampuan Komunikasi yang Baik<\/strong><\/h3>\n\n\n\n

Komunikasi yang baik memudahkan proses kerja SMS yang sering berkolaborasi dengan tim dan audiens.<\/em><\/p>\n\n\n\n

4. Berpikir Kreatif dan Kritis<\/strong><\/h3>\n\n\n\n

Berpikir kritis bantu kamu dapat ide yang menarik dan unik. Jadi kamu bisa berpeluang menemukan \u201cnilai kebaruan\u201d atau menciptakan trend<\/em> viral.\u00a0<\/p>\n\n\n\n

5. Punya Pemahaman Desain<\/strong><\/h3>\n\n\n\n

Karena erat banget kaitannya sama orang desain grafis, SMS setidaknya harus peka dan paham basic layout<\/em> dan estetika mempermudah komunikasi saat brief <\/em>desainer.<\/p>\n\n\n\n

6. Kemampuan Analisis dan Reporting<\/strong><\/h3>\n\n\n\n

Skill <\/em>menganalisis konten berfungsi untuk mengetahui apakah campaign<\/em> atau konten yang kamu buat sesuai dengan goals <\/em>yang telah ditentukan. <\/p>\n\n\n\n

Dari analisa ini kamu bisa menyimpulkan kontenmu sudah sesuai atau masih ada hal yang perlu ditingkatkan. Setelah itu, kamu buat reporting<\/em> untuk disampaikan ke atasan.<\/p>\n\n\n\n

D. Estimasi Gaji Social Media Specialist<\/strong><\/h2>\n\n\n\n

Gaji seorang social media specialist<\/em> itu bervariasi banget, bisa berbeda di setiap daerahnya, tergantung perusahaan. Semakin tinggi level SMS, semakin besar pula gaji yang diterima lho!<\/em><\/p>\n\n\n\n

Entry Level:<\/em> Rp3.000.000-Rp5.000.000\/bulan.<\/p>\n\n\n\n

Mid Level<\/em> (2-4 tahun): Rp5.000.000-Rp8.000.000\/bulan.<\/p>\n\n\n\n

Senior\/SMS Manager: Rp8.000-Rp15.000.000\/bulan.<\/p>\n\n\n\n

*Kisaran per bulan, full time di perusahaan biasa di kota besar.<\/em><\/p>\n\n\n\n

E. Loker Social Media Specialist<\/strong><\/h2>\n\n\n\n

Sekarang banyak lini bisnis membuka peluang SMS lho! Kalau kamu berminat jadi SMS tentu banyak banget peluang yang bisa kamu dapetin. Kamu bisa bekerja SMS juga di agency<\/em>. <\/p>\n\n\n\n

Salah satu agency yang menerima social media specialist <\/em>yaitu Boleh Dicoba Digital (BDD). Cek halaman karir BDD <\/a><\/strong>untuk tahu informasi lowongan SMS.<\/p>","protected":false},"excerpt":{"rendered":"

Tugas social media specialist (SMS) sekarang nggak cuma bikin konten, caption, dan mempostingnya di platform perusahaan. Perusahaan saat ini udah mulai sadar kalau media sosial bisa jadi senjata buat ningkatin branding, nunjukkin karakter perusahaan, bahkan buka peluang pasar baru. Makannya sekarang banyak banget perusahaan yang butuh SMS. Nah buat kamu yang tertarik jadi social media […]<\/p>","protected":false},"author":34,"featured_media":29743,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[756],"tags":[593,921,304,1201,1048],"class_list":["post-29741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-digital-marketer-job-description","tag-social-media","tag-social-media-awareness-adalah","tag-social-media-marketing","tag-social-media-specialist-job-description"],"acf":[],"yoast_head":"\nJobdesk dan Skill Penting Social di Tahun 2025<\/title>\n<meta name=\"description\" content=\"Kamu fresh graduate dan pengen berkarir sebagai social media specialist? 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