{"id":30393,"date":"2025-12-24T05:35:00","date_gmt":"2025-12-23T22:35:00","guid":{"rendered":"https:\/\/bolehdicoba.com\/?p=30393"},"modified":"2025-12-23T14:37:44","modified_gmt":"2025-12-23T07:37:44","slug":"tren-baru-ritel-menciptakan-phygital-experiences-in-retail-yang-menarik-pelanggan","status":"publish","type":"post","link":"https:\/\/bolehdicoba.com\/id\/news-blog\/tren-baru-ritel-menciptakan-phygital-experiences-in-retail-yang-menarik-pelanggan\/","title":{"rendered":"Tren Baru Ritel: Menciptakan Phygital Experiences in Retail yang Menarik Pelanggan"},"content":{"rendered":"<p>Perubahan dan tantangan bagi perusahaan ritel terus datang silih berganti. Kemajuan teknologi, dinamika ekonomi, hingga perubahan <em>consumer behaviour<\/em> memengaruhi strategi perusahaan. Salah satu contohnya adalah kehadiran tren <em>phygital experiences<\/em> yang bikin batasan belanja online dan offline semakin kabur.&nbsp;<\/p>\n\n\n\n<p>Dunia <em>phygital<\/em><em> <\/em>menggabungkan pengalaman berbelanja fisik dan digital secara mulus. Digadang-gadang sebagai masa depan ritel, tren ini menawarkan pengalaman berbelanja dengan interaksi yang kaya, mendalam, interaktif, dan nyaman bagi konsumen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Strategi Phygital<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"767\" src=\"https:\/\/bolehdicoba.com\/wp-content\/uploads\/2025\/12\/image-42-1024x767.jpeg\" alt=\"\" class=\"wp-image-30394\" srcset=\"https:\/\/bolehdicoba.com\/wp-content\/uploads\/2025\/12\/image-42-1024x767.jpeg 1024w, https:\/\/bolehdicoba.com\/wp-content\/uploads\/2025\/12\/image-42-300x225.jpeg 300w, https:\/\/bolehdicoba.com\/wp-content\/uploads\/2025\/12\/image-42-768x575.jpeg 768w, https:\/\/bolehdicoba.com\/wp-content\/uploads\/2025\/12\/image-42-1536x1150.jpeg 1536w, https:\/\/bolehdicoba.com\/wp-content\/uploads\/2025\/12\/image-42-16x12.jpeg 16w, https:\/\/bolehdicoba.com\/wp-content\/uploads\/2025\/12\/image-42.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Apakah cukup dengan penjualan online atau sekedar menambahkan teknologi tertentu dalam aktivitas belanja di toko?&nbsp;<\/p>\n\n\n\n<p>Sayangnya <em>nggak <\/em>cukup itu saja, <em>Buddies<\/em>. Strategi ini cukup kompleks. <em>Phygital experiences<\/em> adalah tentang menciptakan pendekatan terpadu sehingga belanja <em>online <\/em>dan fisik saling memperkuat satu sama lain.&nbsp;<\/p>\n\n\n\n<p>Contohnya seperti penggunaan Google Keyword Planner (GKP) untuk menghubungkan strategi <em>phygital<\/em> dengan pencarian nyata. Dari kata kunci di GKP, <em>brand<\/em> bisa memasang iklan untuk mengarahkan audiens ke lokasi fisik toko sehingga dapat mendorong pembelian.<\/p>\n\n\n\n<p>Strategi <em>phygital<\/em> bisa berhasil dengan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Transisi mulus antara interaksi digital dan fisik.<\/li>\n\n\n\n<li>Akses instan yang serba cepat.<\/li>\n\n\n\n<li>Pengalaman yang dipersonalisasi.<\/li>\n<\/ul>\n\n\n\n<p>Mengadopsi pendekatan <em>phygital<\/em> dalam bisnis bisa bikin loyalitas pelanggan meningkat karena pengalaman berbelanja lebih <em>memorable<\/em>. Dukungan teknologi yang sesuai juga bisa bikin operasional makin efisien.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Contoh Implementasi Phygital<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"767\" src=\"https:\/\/bolehdicoba.com\/wp-content\/uploads\/2025\/12\/image-43-1024x767.jpeg\" alt=\"\" class=\"wp-image-30395\" srcset=\"https:\/\/bolehdicoba.com\/wp-content\/uploads\/2025\/12\/image-43-1024x767.jpeg 1024w, https:\/\/bolehdicoba.com\/wp-content\/uploads\/2025\/12\/image-43-300x225.jpeg 300w, https:\/\/bolehdicoba.com\/wp-content\/uploads\/2025\/12\/image-43-768x575.jpeg 768w, https:\/\/bolehdicoba.com\/wp-content\/uploads\/2025\/12\/image-43-1536x1150.jpeg 1536w, https:\/\/bolehdicoba.com\/wp-content\/uploads\/2025\/12\/image-43-16x12.jpeg 16w, https:\/\/bolehdicoba.com\/wp-content\/uploads\/2025\/12\/image-43.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Perpaduan elemen fisik dan digital pada <em>physical experience<\/em> memang menawarkan interaksi yang lebih menarik. Tak heran, penerapan strategi ini menjamur di berbagai sektor industri. Berikut beberapa contoh <em>phygital experiences<\/em> dan implementasinya:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. <\/strong><strong><em>Virtual Try-On<\/em><\/strong><strong> (AR\/VR)<\/strong><\/h3>\n\n\n\n<p>Lebih dari 90% Gen Z menunjukkan minat yang kuat terhadap pengalaman belanja AR.<a href=\"https:\/\/www.tangiblee.com\/blog\/ar-commerce-the-shopping-norm-for-gen-z\"><sup>[1]<\/sup><\/a><sup> <\/sup><a href=\"https:\/\/www.glamar.io\/article\/why-gen-z-is-transforming-the-retail-landscape-embracing-ar\"><sup>[2]<\/sup><\/a> Sementara itu, sekitar 61% pelanggan lebih memilih berbelanja di toko dengan fitur AR.<a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/commentary\/2022\/inside-the-minds-of-the-virtual-shopper\/\"><sup>[3]<\/sup><\/a>&nbsp;<\/p>\n\n\n\n<p>AR (<em>Augmented Reality)<\/em> dan VR (<em>Virtual Reality) <\/em>adalah teknologi yang dirancang untuk menawarkan pengalaman berbelanja yang berbeda. Jika VR sepenuhnya menciptakan lingkungan virtual yang menggantikan dunia nyata, maka AR justru memperkaya dunia nyata.&nbsp;<\/p>\n\n\n\n<p>Di sektor ritel, teknologi ini memungkinkan pembeli mencoba produk tanpa perlu menyentuhnya secara langsung dan mengurangi risiko <em>refund<\/em> karena produk tidak cocok. Sementara itu, <em>brand<\/em> juga bisa menekan biaya untuk demonstrasi produk fisik. <em>Win-win solution<\/em> bagi <em>brand<\/em> dan pembeli.<\/p>\n\n\n\n<p>Banyak <em>platform<\/em> yang menerapkan strategi belanja <em>phygital<\/em> satu ini melalui:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Try on<\/em> lipstik, kacamata, <em>foundation<\/em>, hingga <em>eyeshadow <\/em>secara <em>real time<\/em> lewat kamera ponsel.<\/li>\n\n\n\n<li>Visualisasi produk furnitur di dalam ruangan lewat kamera ponsel.<\/li>\n\n\n\n<li>Model virtual yang mencoba pakaian di etalase toko dan bisa diakses oleh pembeli melalui aplikasi ponsel.<\/li>\n\n\n\n<li>AR <em>fitting room<\/em> yang menempatkan model 3D pakaian di atas tubuh pengguna.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. <\/strong><strong><em>Click and Collect<\/em><\/strong><strong> (BOPIS)<\/strong><\/h3>\n\n\n\n<p>Layanan pesan antar di toko ritel mungkin sudah biasa. Namun, kamu perlu menunggu kurir untuk mendapatkan barang pesanan.&nbsp;<\/p>\n\n\n\n<p>Ini berbeda dengan BOPIS (<em>Buy Online, Pickup in Store)<\/em>. Kamu bisa pesan dan bayar pesanan secara online, lalu langsung mengambil pesanan di toko sesuai jadwal yang kamu mau.<\/p>\n\n\n\n<p>Opsi ini menawarkan keuntungan yang sepadan untuk penjual dan pembeli. <em>Seller<\/em> bisa <em>upselling<\/em> dan menekan biaya kirim. Sementara <em>buyer<\/em> dapat ambil pesanan lebih cepat dan <em>nggak <\/em>ada drama pesanan salah alamat.&nbsp;<\/p>\n\n\n\n<p>Terbukti, sekitar 68%-70% pembeli lebih suka BOPIS dan 70%-85% di antaranya melakukan pembelian tambahan saat ambil pesanan di toko.<a href=\"https:\/\/www.forbes.com\/sites\/johnkoetsier\/2019\/03\/11\/hope-for-brick-and-mortar-retail-68-of-shoppers-click-and-collect-or-buy-online-and-pick-up\/#:~:text=68%20percent%20of%20consumers%20%E2%80%9Dclick,retailers%20alike%2C%E2%80%9D%20said%20Robinson.\"><sup>[4]<\/sup><\/a><sup> <\/sup><a href=\"https:\/\/www.dwr.com.au\/articles\/click-and-collect-revolution-the-rise-of-omnichannel-shopping-in-retail#:~:text=Recent%20research%20from%20ShopFully%20revealed,both%20convenience%20and%20time%20efficiency.\"><sup>[5]<\/sup><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Toko Fisik dengan Teknologi Digital&nbsp;<\/strong><\/h3>\n\n\n\n<p>Sektor ritel merupakan garda terdepan dalam mengintegrasikan teknologi <em>phygital <\/em>di toko fisik. Salah satunya dengan memadukan interaksi di toko dan daring untuk memenuhi tuntutan konsumen modern.<\/p>\n\n\n\n<p>Salah satu contoh paling inovatif yakni pencitraan digital dengan cermin fisik melalui penggunaan <em>smart mirror<\/em>. Jadi, pelanggan bisa <em>try on<\/em> pakaian secara virtual.<\/p>\n\n\n\n<p>Kini, belanja pakaian tanpa perlu repot ganti baju di <em>fitting room<\/em>. Selain hemat waktu dan tenaga, <em>smart mirror<\/em> meminimalisir tindak kriminal seperti perekaman tanpa<em> consent<\/em> di ruang ganti.&nbsp;<\/p>\n\n\n\n<p>Dengan menggabungkan, pelanggan dapat melihat bagaimana berbagai pakaian terlihat pada mereka secara real-time, menawarkan pengalaman berbelanja yang nyaman dan personal.<\/p>\n\n\n\n<p>Teknologi lain yang <em>nggak <\/em>kalah nyaman adalah kehadiran layar interaktif. Ini merupakan teknologi layar sentuh yang memberikan informasi produk terperinci\u2014spesifikasi, ulasan, dan rekomendasi kepada pelanggan sesuai preferensi mereka.&nbsp;<\/p>\n\n\n\n<p>Beberapa toko ritel juga menawarkan layanan pembayaran tanpa kasir. Setidaknya ada 3 konsep utama dari layanan ini yakni:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Scan &amp; Go<\/em><\/strong><strong> \u2b95 <\/strong>Pindai <em>barcode<\/em> produk dan bayar di aplikasi ponsel sebelum keluar toko.<\/li>\n\n\n\n<li><strong><em>Self-Checkout<\/em><\/strong><strong> \u2b95 <\/strong>Pindai barang sendiri di mesin khusus dan bayar lewat kartu atau dompet digital.<\/li>\n\n\n\n<li><strong><em>Cashierless Store <\/em><\/strong><strong>\u2b95 <\/strong>Pakai teknologi AI, sensor, hingga <em>computer vision<\/em> untuk melacak barang yang dibeli pelanggan dan memunculkan tagihan otomatis di aplikasi ponsel.<\/li>\n<\/ul>\n\n\n\n<p>Kini, <em>phygital experiences<\/em> bukan lagi pilihan\u2014pengalaman ini sangat penting bagi bisnis ritel yang ingin tetap kompetitif di tahun 2025.&nbsp; Dunia <em>phygital<\/em> juga akan terus berkembang dengan dukungan metaverse, teknologi wearable, dan AI tingkat lanjut untuk memenuhi harapan dan kebutuhan pelanggan.Baik melalui kios pintar, alat berbasis AR, atau aplikasi seluler terintegrasi, potensi inovasinya tidak terbatas. <em>Phygital is not a futuristic concept; it\u2019s the present.<\/em> Sebagian besar orang sudah menikmati <em>phygital experiences\u2014<\/em>perpaduan pengalaman fisik dan digital yang mulus\u2014tanpa sadar.<\/p>","protected":false},"excerpt":{"rendered":"<p>Gabungkan dunia online dan offline untuk user experience yang seamless. Pelajari cara ritel memanfaatkan phygital experiences untuk boost sales<\/p>","protected":false},"author":13,"featured_media":30396,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[761],"tags":[884,1859,1858,35,1857,13,1856,1860,1861],"class_list":["post-30393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-article","tag-bdd","tag-belanja-phygital","tag-contoh-phygital-experiences","tag-digital-marketing","tag-dunia-phygital","tag-google-keyword-planner","tag-phygital-experiences","tag-phygital-experiences-adalah","tag-phygital-experiences-artinya"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tren Baru Ritel: Menciptakan Phygital Experiences in Retail yang Menarik Pelanggan<\/title>\n<meta name=\"description\" content=\"Gabungkan dunia online dan offline untuk user experience yang seamless. 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