DIGITAL MARKETING

How Digital Marketing change the world

In the world of how easy to use the internet is today, keeping up with what’s happening online is a must. Day by day the number of people who go online is still increasing. This is shown how powerful this beast is nowadays.

The presence of the Internet is changing the way, the constant usage of the internet changes the way people shop and purchase something. This also proves that anything offline isn’t as effective as it used to be.

Marketing is one of the aspects that got the direct impact from this online activity. Most people today will not spend much time looking at billboards or brochures that they find on the road. Instead of that, in the middle of a jam people would like to see the screen on their phones or tablet. 

This phenomenon shows us that the Above The Line advertising is slowly abandoned by the audience and digital marketing is about to stay for the future. So what’s Digital Marketing?

 

Digital Marketing

Over the last three decades, the rapid progress of the marketing industry demands marketers to stay up-to-date with current technology and trends. We have come a long way from the era of brochures and telephone marketing, today with most modern people spending their time online, marketers must reach them using online advertising platforms such as Google Ads, Facebook Ads, TikTok Ads, etc.

In short, digital marketing is a series of marketing efforts that deliver through digital channels. The channel itself starts from social media, mobile app, websites, web app, search engines, and other new digital channels. 

The term digital marketing itself was firstly used in the 1990s, a time when the internet was coming to the stage and it’s called the Web 1.0 era. Then in 1993, the first ads clickable banner was launched after HotWired purchased a few banner ads that were utilized for their advertising. It was marked by the rise of the digital marketing era. In the next year, these digital activities accelerate into another thing. 

The Web 2.0 era was significant, people became an active participant than the passive ones on Web 1.0. As a result of this response, in 2004 internet marketing and advertising hit around $2.9 billion in the US. Soon the other thing that accelerates the development of the digital marketing era is a social media invention. 

Based on Hootsuite & We.Are.Social research in 2019, Indonesia has a huge number of internet uses. Indonesian users reach 150 billion with the average spend time on social media reaching around 3.30 hours per day. 

Impressive, right? So how is it now?



The Big Impact on The World

In this digital-driven society, digital marketing has an incredible influence on how people interact with, work, purchases, and everyday habits. Every brand today has to utilize this digital universe to maximize their brand image, brand awareness, until how to up-sell their products.

The big impact of digital marketing on the world comes from many aspects, one of them is digital marketing delivers Instant Communication. Every brand now could easily be in the same interest as their potential customers do and it makes interacting with people easier through the internet & social media.

The second aspect that makes digital marketing have a big impact on the world is Customers Data. This technology allows marketers to gain specific knowledge and insight about their customers. Brands could know which metrics are most important in growing the sales, which customers are going to pay off, and brands could create campaigns or advertising that is personalized based on their customer's interests.

The digital era has encouraged brands to Innovate. Through innovations, many brands are embracing the technological advance to engage and serve their customers better. 

This digital marketing era breeds a group of incredibly influential people. Brands started endorsing people that could influence their audience to get millions of people that interested in their products or service. It is usually called Influencer Marketing. This also makes the strategic marketing of a brand to be more human and personalized based on their audience preferences.

Lots of advantages from the Digital Marketing era if you could optimize every aspect of it. Every brand will have different specific goals, but most of them want to achieve goals by expanding their potential customers and convincing them to purchase. 

If you are looking for a hand to understand digital marketing better or to handle everything about digital advertising for your brand, do not hesitate to contact Boleh Dicoba Digital through our platform, because with our Performance Marketing and Branding method we could help you to increase up to 1000% sales, save up to 50% marketing budget, and increase up to 30x return on ad spend (ROAS).


Unlock and amplify your brand potentials through digital advertising strategies!


Have you experienced a slow-performing website? Maybe you can check one of the reasons from this post! ⁣⁣

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Still haven't found the clue? Read the article below to find out!

 

Nowadays, website users expect that their site will load faster in all aspects. The problem that usually arises is when the user tries to open it and it takes a long time to explore the website. This issue has a negative impact on the user experience when the page loads longer than expected.

 

Even a fraction of a second is very important for using a website, so it is very important to optimize your website as much as possible because it is very influential for users. They can find your website on Google’s first page, then you can convert your website visitors into customers.

 

“To be specific, research shows that an extra two seconds of loading time can increase your site's bounce rate by 103%. Plus, just 100 milliseconds of extra load time can lead to a 7% drop in conversion rates.”

 

5 Reasons Why Your Website is Slow

 

  1. JavaScript Causing Issues

JavaScript is the code that makes your website functional and interactive for its users. Without JavaScript, your site will be very boring. However, if left unoptimized, JavaScript can crash your page while trying to load in the user's browser.

When a browser tries to display a web page, it must stop and fully load any JavaScript files it encounters first. This results in what is called "rendering-blocking JavaScript" or JavaScript that prevents the page from loading quickly.


 

  1. Unoptimized Images

 

Images that are not optimized properly on a website are a common reason why your site slows down. High resolution images can consume a lot of bandwidth when loading them into a website. Uploading large images then reducing them can increase the size of your web page unnecessarily – causing your website to load slowly. This applies regardless of what CMS and website builder you use.

 

The image format is also another important factor to consider when you create a website. For example, JPEG images are much smaller than other image formats such as PNG or GIF. Of course, your web pages will load faster if you use JPEG images instead of PNG/GIF.

 

  1. Get a Better Hosting

 

Now there are many hosting services that you can choose, from high quality to low quality, and everything in between. This is why you should spend more time searching, checking hosting providers and what they actually offer. Regardless of the price because each hosting certainly has a different offer or types of deal you will get, you still have to find out the weaknesses and strengths of the hostings so that your website can be optimal.

 

  1. Doesn’t Use Caching Technique 

 

Caching is known to improve the performance of websites by leaps and bounds. If you’re not caching, you’re missing out. It’s a technique that lets you store the frequently used data points in the ‘cached memory’.

 

Any subsequent requests for the same content gets served from the cached memory and thus speeds up the whole data retrieval process. By implementing browser/HTTP caching and server-side caching, you will likely experience a huge improvement in your website performance.

 

  1. Too Many Ads

 

No doubt, display ads are great for monetizing high-traffic websites and increasing the results on your ad reports. But that shouldn’t come at the cost of compromised performance or user experiences. Don't let too many ads be another reason why your website is slow.


 

Takeaways:

  • Advertisements are additional HTTP requests and slow down page loading time.
  • Use them only where you need to, it will improve performance, UX and CTR’s to your ads.

 

It's time for you to find out more about your site so as not to hinder the development of your website and not discourage users from exploring your website.

 

Sources:

Top 10 Reasons for Slow Loading Websites (And How to Fix It) (eurovps.com)

12 Reasons Your Website Is Slow (And How to Fix Them) - DreamHost

 



Categories Digital Marketing
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