The Magic of Email Marketing.

First, you may think and also hear that email marketing is dead and a common concern for many people to run their marketing strategy. But that is not true! Email marketing is not dead and still strong until now if you can combine it with a good strategy. 


The Magic of Email Marketing. 


Well, a very frequent question is, how effective is using Email Marketing? 


Based on online media reports, 40% of B2B companies use email marketing as one of their tools and drive the impact of their marketing success. For millenials, 73% also prefer to use email marketing as their way to communicate in business. And surprisingly, 99% of customers check their email every minute, it is by far the most preferred way to get updates from brands.


Email marketing has been around for so long  and it continues to drive significant results for small businesses across the country.


If we are talking about what are the benefits of email marketing. The first thing that pops up in our mind is cost-effectiveness because if we compare it with traditional marketing, yes it is! Email marketing also provides an attractive return on investment (ROI). But, here are some of the magic that happens if you keep striving to grow your business with email marketing:


  1. Drive more conversion, All you need to do is start to develop an effective communication strategy. By crafting well-written emails that end with clear call-to-action. So you can encourage your customers to take action in the buyer’s journey.
  2. Allows you to automate your sales cycle. Your business can use email automation tools to develop email drip campaigns. Example, if the customer visits your pricing page but then leaves your site, you can reach back out to them through an automated message.
  3. Increase traffic to your website. You can link to relevant site content within your email message or craft a compelling CTA that asks them to head back to your site to take a specific action. One trick that you can apply is to use a colorful button. This makes it as easy as possible for readers to take notice of your CTA and make their way back to your website. Have you tried it?
  4. The easiest way to track and measure your customer. Obviously you can see how many people are opening, reading and clicking through your email content. It also can determine whether your campaign is successful or not.
  5. Last but not least and most powerful funnel of every product or service is AWARENESS. Help you to build your brand by getting your email message into the inboxes of your potential customers. It takes consistency in your communication with customers, because someday they will be looking for you!

If you explore more about the magic that email marketing can bring to your business, it seems like it will never end! This powerful digital marketing tactic allows businesses of all sizes to reach and engage their audience, wherever they may be.

Categories Digital Marketing