Business trends, challenges and insights may vary but as long as brands are able to meet the requirements through ad automation and personally relevant content to assist in prioritising brand’s objectives for Ramadan 2023, particular campaign targets would be achieved. Ramadan campaign always feels like we are in a marathon run, not a sprint. Get smart, get creative and be humble. This digital report is our close analysis of data and insights during the Ramadan campaign from previous year and how to apply relevant ones this year from our digital marketing point of view.
Ramadan is a month of abstinence for many Muslims around the world as they fast through the day and embrace spirituality, charity and generosity. It is also considered as one of the busiest shopping periods. To deal with high demand during the month of Ramadan, brands must equip themselves with special strategies prior by conducting more intensive marketing activities.
Consumer Behaviour May Change
During Ramadan, consumer behaviour may change in such meaningful ways, providing marketers to create Ramadan marketing campaigns that are able to provide opportunities, in order to reach their target audience and drive meaningful results.
We gathered several data and insights from Google, Meta and TikTok on how consumer trends and behaviour to practical strategies from brands’ perspective, which also may vary the decision in purchasing products and services.
Brands Should Always Pay Attention
to Their Standpoint
Brands should always pay attention to their standpoint of staying top of mind in their consumers’ mind. Why is top of mind awareness important? Top of mind awareness, really, is the ultimate goal of brand building and brand awareness work.
After all, if you’re the first brand someone thinks of when they’re thinking of buying a new product, you’re a long way towards calling them a customer. In that way, top of mind awareness can be seen as a kind of cyclical win; people will think of you first, so they’re more likely to purchase your products, which makes them more likely to think of you first next time – and so on.
For Most Brands And
Also Advertisers
For most brands and also advertisers, it is considered that presence during Ramadan as the season is key to getting more engaged consumers through a holistic approach that includes researching your consumers and using insights & data as a basis for your brand’s campaign.
One of the most fundamental keys is the campaign phase that will be indicated by timeline stages: Pre-Ramadan, during Ramadan and Post Ramadan
We Know The Game, We Play The Game,
We Live The Game.
We have worked with a number of brands amplifying different sets of strategies and objectives. As one of the players in the industry:
we know the game, we play the game, we live the game. Here’s our two-cents on how to win the Ramadan campaign for your brands.
This digital report is our close analysis of data and insights during the Ramadan campaign from previous year and how to apply relevant ones this year from our digital marketing point of view.
