Creative
Roti Gembong Gembul’s phenomenal triumph in the TikTok market.
Challenges
- Elevating Roti Gembong’s brand awareness to stand out from competitors and become a top-of-mind choice in society.
- Forming a better TikTok Roti Gembong Gembul algorithm by activating personas that relate to the audience.
- Increasing the product awareness of Roti Gembong Gembul through soft-selling.
Solution
- Activation of the ‘Mas Gembul’ persona on TikTok content.
- Consistent visual and material activation.
- Launch product information campaigns with engaging Food Experiment content.
- Capitalize on trending topics with the character Mas Gembul.
- Create relatable content tailored to the Millennial and Gen Z audience.
- Promote content featuring the popular character Mas Gembul to drive engagement.
Outcome
- Successfully made it to For You Page (FYP).
- Achieved a reach of over 34,000 audience in just one month.
- Garnered more than 60,000 video views within a month.
- Boosted profile views by over 1,500 in the same period.
- Gained an impressive 186 new followers in one month.
- Sparked 146 comments in a single month, enhancing engagement and interaction.
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