Challenges
tSurvey approached BDD with the goal of enhancing both the quantity and quality of their leads through strategic social media management to boost brand awareness.
Execution
- Key opinion leader (KOL) & brand ambassador partnership
- Content planning & marketing ideation strategy including platform segmentation, selective copywriting tailored to the audience, and content format.
- BDD conducted thorough research into tSurvey’s market and competition, providing essential data to ensure the ongoing strategy aligns perfectly with the brand.
Result
- Instagram followers surged from 2k to 11.3k and continue to grow.
- Enhanced audience awareness of the brand, evidenced by the increase in high-quality leads.
What we’ll repeat
- Collaborated with small medium enterprises (SMEs) to raise awareness about tSurvey’s capabilities in assisting them.
- Expanded reach to a new target audience, including academics, to facilitate partnerships with universities, academic institutions, and students.
- Introduced fresh visual updates to maintain engagement and effectively convey information.
