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m231 - Boleh Dicoba Digital
Posted on 21 Sep 2022
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Posted on 21 Sep 2022

M231

Fashion

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Male fashion brand (mid-low market) needs branding and expecting 6x ROAS Increase

  • Rebranding (done by our referred partner)
  • Campaign with Micro KOLs
  • Budget capping when ROAS low, even during peak times.

Digital Campaign Strategy

What we’ll repeat

  • IG follower growth from 3k to 261k and counting.
  • Avg ROAS 6-8x with no promo and 22x during promo period
  • Branding, Social Media Management, and Customer service are crucial. They keep people coming!
  • Must cap budget based on the brands currents ROAS rather simply following general market condition

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