Mega Sale Days is the biggest shopping festival in the world which refers to the year-end sales period (September-December), such as the twin dates (11.11, 12.12), Pay Day, Christmas and Year-End. Mega Sale is always effective in increasing sales because many consumers are tempted by promos or discounts at this event.

Boleh Dicoba Digital (BDD) gathered several insights from our internal data, and it shows that there has been 5% - 30% increase in budget spent from the average brand in the marketplace during the Mega Sale campaign period. Yet, this increase in spending is also supported by other marketing activities such as in social media activations, digital advertisements, KOL amplification, offline events, etc.

A seamless shopping experience is what will attract consumers from an attention-grabbing advertising campaign. Application access to shopping list checkouts, these are the basic things in online shopping which also is the background to a consumer’s shopping decisions, that in return will have direct impacts on profits.

Steal the marketing strategies from brand owners and agencies to be applied to yours and let us know how it goes!

• Market research, find out what is trending, what consumer demands are, and what competitors are "preparing"
• Tease the audience, while there is still time prior to the campaign, take advantage of this moment to tease the audience by creating hype first. This can be done with KOL amplification or interesting content and advertising gimmicks
• Build loyalty, it's time to build closeness with consumers through communication or membership or loyalty programs. The closer you are, the easier it will be to deliver various promos and activations

In the following section, we display brand performance data during the Mega Sale campaign period on META, which includes Twindate and Pay Day. The data that has been summarised is divided using several breakdown metrics with high, middle and low tiering. The January - December 2022 campaign period will look at the average spending in one campaign period (Average Spent Performance) and also the average price per product sold in one campaign period (Average Basket Price).

The data focus is shown for Twindate and PayDay campaigns, especially during the 2022 Mega Sale period as historical data with average value criteria of ROAS >0,1x (average Return on Ads Spend), with 3 tiers (high, middle and low).

Sample brand data was gathered from our internal insights with a focus on the advertising objective ‘Sales & Conversion’ for CPAS Shopee and CPAS Tokopedia. Apart from overlooking historical data for 2022, data for certain periods used as reference as well to observe the growth potential in 2023, especially for the Twin Date and Payday campaign during Mega Sale Season.

After an explanation of brand performance data during the Mega Sale campaign period on META, this time we will show data from the TikTok platform. The summarised data is also divided based on the same breakdown metrics as META, which is high, middle, and low tiering. We analyse campaigns in the period January - December 2022, which will look at average spending in one campaign period (Average Spent Performance) and average price per product sold in one campaign period (Average Basket Price).

The data focus is shown for Twindate and PayDay campaigns, especially during the 2022 Mega Sale period as historical data with average value criteria of ROAS >0,1x (average Return on Ads Spend), with 3 tiers (high, middle and low).

Not only that, we will also show you all the phases and preparation checklists for the Mega Sale campaigns to help you plan ahead for this biggest shopping festival.