Content Strategist
Job Description
- Develop content strategy and content pillars aligned with brand objectives.
- Create monthly content plans and campaign narratives.
- Adjust content strategy based on audience insights, performance data, and brand needs.
- Ensure consistency in tone of voice and key messaging across platforms.
- Manage social media accounts end-to-end, including planning, scheduling, and publishing.
- Write captions, CTAs, and basic copy tailored to each platform.
- Coordinate with Content Creators, Designers, and Videographers to execute content.
- Attend weekly onsite meetings for alignment, briefing, and evaluation.
- Oversee content workflow from ideation, production, publishing, to reporting.
- Prepare performance reports and provide optimization recommendations based on data and feedback.
Requirements
- 2–4 years of experience in Content Strategy and/or Social Media roles.
- Strong understanding of end-to-end social media workflows.
- Solid analytical and strategic thinking skills.
- Excellent communication skills with strong coordination and organizational abilities.
- Experience handling healthcare, corporate, or regulated-industry brands is a plus.
- Familiar with project-based or retainer brand management and basic performance metrics (reach, engagement, CTR), including TikTok & Instagram ecosystems.
- Willing to work in a hybrid setup and attend onsite at the client’s office once a week.
- Willing to work under a project-based contract arrangement.
Requirements Skill
Content ManagementContent MarketingContent StrategyDigital MarketingSocial MediaSocial Media MarketingSocial Media StrategyDigital Strategy