For those of you who have already been involved in the digital marketing industry, you must be familiar with conversion rate. Conversion rate is the percentage of visitors to your website or online store who have completed a desired action.
It’s calculated by taking the total number of visitors who have completed an action (clicking ad, install app, etc) and dividing it by the overall size of the audience then converting that figure into a percentage.
Conversion rate is considered so important because they can measure the success of each campaign. Moreover, a higher conversion rate can also improve ROI and customer satisfaction. But it’s not easy, improving conversion rate is an ongoing process that requires you to continuously explore and innovate your marketing strategy.
So, having creative marketing strategies is crucial in order to increase conversion rates and improve ROI. We understand that this is maybe your biggest challenge, Buddies. That’s why we created this article to guide you how to effectively increase conversion rate.
1. Do A/B testing
It’s not easy to know what’s working and what isn’t in applying some strategies. That’s why conducting A/B testing is really important. This method could be used to minimize mistakes risk and also means for you to innovate. Get creative with your exploration, see what layout, fonts, colors or CTAs that work for your audience.
2. Build trust and brand awareness
According to Zig Ziglar, there are 4 reasons why users won’t buy from you; no need, no money, not in a hurry, and no trust. The first 3 reasons we can’t do much, but we can build trust. You have to introduce your brand to the audiences until they’re familiar. After you have strong brand awareness, they will eventually trust you and start buying your product.
3. Optimize for mobile
Mobile optimization has been more vital these days. This happened when Google switched to mobile-first indexing which can impact Google ranking. If you don’t start to make your site or online store mobile-friendly, you can lose a lot of conversion.
4. Improve page speed
There’s not many visitors who can patiently wait for slow websites. In fact, 40% of people abandon sites that take more than 3 seconds to load. That’s why you should improve your page speed to prevent reduction in conversions.
5. Strengthen CTA copy
One of the important elements of conversion is your call-to-action (CTA). Try to avoid generic CTA because it won’t give you the best conversion rates. You should write strong CTA that could be navigated to social media, online stores, or download an offer. Also make sure the message in the CTA is communicated clearly so that it can encourage them to take action.
There’s no doubt that every business owner wants their business to get profit. But we all know that it is not as easy as saying. They should have a lot of creative marketing strategies to introduce their brand, gain conversion rates, and then get sales.
Like we explained before, having a higher conversion rate is the foundation of high sales volume. With well-execution, those lists hopefully can help you to improve conversion rates. I believe well-executed conversion rates strategies will always result in higher traffic, more leads, and improved ROI.
To gain a high conversion rate indeed takes a lot of work. But no worries, we will make it so easy for you. We provide a report from our latest Bulletin, called Secret Recipe of Brand Awareness Strategy on Social Media Platform.
This new edition of our Bulletin will highlight the marketing funnel (awareness to consideration) that can help you increase conversion rates. Our digital report also displayed the brand awareness strategies, examples of brand awareness in the F&B sector, an interview with brand owners, and case studies.
Interesting, isn’t it? So, click here to download our Secret Recipe of Brand Awareness Strategy on Social Media Platform and please enjoy our latest bulletin menu!
