The Future of Performance Marketing is Now

REPORT

Digital 2022: Performance Report & Highlights

2022 made our eyes close to rapid trends in digital marketing. It grew faster than anyone thought so. This report serves you 2022’s record of growth and general insights to battle better in 2023.

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Diving deep to the digital marketing industry, we put our eyes close to trends happening in 2022. We compile the report of several platforms that played a great role in digital marketing growth in 2022 which are Meta, Google, TikTok, LinkedIn, and Twitter. Other than that, this report also serves you general insights to battle better in 2023. Rest assured, we generate data samples from curated and valid accounts from various industries. Though 2023 might be unpredictable as it could, this end year analysis we hope might help you suit farther strategies to do better, win smarter.

Meta

Who doesn’t use Facebook or Instagram in this day and time?

With a growing user base of over 200 million in the first quarter of 2022, both Facebook and Instagram as a part of Meta became the most used platform in Indonesia.

As everyone’s place to obtain all sorts of information, this platform plays a critical role in connecting businesses to their target audience. Meta’s full marketing system became an undefeated go-to platform for online marketing with its smooth integration throughout the process of digital advertising. From the ability of having multiple business profiles/pages to the ease of setting up campaigns and performance tracking, managing digital presence of your business has never been this comfortable. To add cherry on top, Meta offers one of the most affordable bid costs for advertising compared to other tools. With these advantages, Meta’s powerful advertising platform remains to be one of the most effective and efficient tools for social media marketing.

TikTok

As the world’s most downloaded app in 2022

Surpassing the long-standing champions Instagram and Twitter, TikTok had a meteoric rise as a digital platform. With Indonesia as the second biggest TikTok user in the world, the platform found itself a promising opportunity as social commerce with its adaptability to both marketplace and website. What makes it so interesting is that it’s as easy to use as a marketplace, with the nature of its platform’s content in highlighting businesses’ unique selling proposition. Users found advertisements in TikTok to be authentic, genuine, and trendsetting. In terms of updates, TikTok has provided its users with an abundance of feature updates in 2022 and is still growing to date. Moreover, TikTok has one of the best AI machines making it capable of collecting almost all data from its abundant users to strategize and improve upcoming marketing trends. To simplify, TikTok is the future of online marketing with its rapid and user-focused growth.

Google

As the most used search engine platform compared to others,

Google is the number one place to find information for all kinds of needs. It is surely a promising platform for businesses to have their websites discovered.

Google’s commitment towards connecting customers with the suitable products and services is proven through their constant effort in providing features that are up to date and adaptable to the growing business demands. One of which is the latest “performance max” feature that helps businesses reach their specified conversion goals and gain rich insights on the direction of their marketing performance. From emerging at the top of search engine ranking, improving presence in the local market, as well as enhancing brand strength, Google for business appears to be a must for businesses in improving their digital marketing performance.

General Insight

The digital marketing industry is a jungle and the rabbit hole goes on forever. However, we know the game, we play the game and we live in the game. So, let us help you stay on track with the general insights that we have collected along our journey!