Case Study
Uncategorized
Niion
Niion
DIGITAL CAMPAIGN STRATEGY
Service they use
Digital Advertising
Performance Creative
Search Engine Optimization (SEO)
Website Development
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As I sit here in shorts and a t-shirt, watching an 80º California summer day melt into a 75º California night, I feel only one thing The anxiety that I am already behind. For many of us, the 20 days from November 29th to December 19th (USPS’ last day to ship for guaranteed Christmas delivery) represent 50% or more of our total annual revenue. With those days now looming.
This extensive holiday strategy includes research from over $50M in advertising spend, $200M in revenue, and average ROAS lifts 2X. It also features original contributions from some of the world’s leading DTC brands and growth experts. But more than anything, I hope it contains peace. Peace from the fear, anxiety, and visions of missed deadlines. Peace that comes from not going at it alone. Peace in knowing that you’ve not only planned well but executed to perfection.
Client Chalange
Services
Instagram Stories are a form of media sharing that last only 24 hours from the time of posting. In addition, Stories only appear on profile pages and at the top of followers’ feeds as highlighted rings around a profile pic. Despite non-feed placement, IG users have adopted Stories more rapidly than other recent releases. And, for brands, Stories drive engagement far out of proportion to where they appear:
Every year, we start by reviewing our data from previous BFCM campaigns to recap what worked well and what didn’t. For example, IG Stories worked very well last year and we noticed that our most successful brands tend to boost acquisition spend in October and focus almost entirely on retargeting BFCM content throughout November. Then we’ll consider new opportunities to incorporate into our strategy, such as Facebook’s new Asset Customization options for Placements as well as Campaign Budget Optimization (CBO).
At BDD, we’ve always known that the greatest value we bring is our ability to reimagine how to design and develop software so the companies we work with can achieve their goals.
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Digital Campaign Strategy
Instagram Stories are a form of media sharing that last only 24 hours from the time of posting. In addition, Stories only appear on profile pages and at the top of followers’ feeds as highlighted rings around a profile pic. Despite non-feed placement, IG users have adopted Stories more rapidly than other recent releases. And, for brands, Stories drive engagement far out of proportion to where they appear.
Creative Implementation
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SEO Result
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