Social media is not just a marketing platform for your business. In fact, there are so many things to do in social media besides marketing campaigns that can actually boost your business. We are all aware that business is not only about marketing. We have finance, hr, operations, pr management, and tons of other things that we have to handle. Well, for your surprise, social media can help you with those stuffs too, and here are some of them:
1. Social media for recruitment
Social media platforms provide an excellent way to recruit potential talent. Social media recruiting through sites like LinkedIn, Facebook and Twitter lets employers access a broad candidate pool and efficiently sort through viable recruits. In addition, you can also filter your candidates through their social media. We don’t want to hire a team that can badmouth others on their tweets, right? On the other hand, a business’s social media channels are also an essential recruitment tool. Potential employees are likely to be more excited about joining your team if your social media platforms reflect your brand and share your company’s values.
2. Social media for crisis management
If you don’t have anything nice to say, don’t say anything at all. However, silence is rarely the right response in a tragic situation. Choose your words wisely and always speak from the heart (or whatever code your corporate culture stands for). In crisis, it’s never about our brand, or our products and services. It’s always about the message and how we can help. So, as soon as you hear of a tragic event, check your calendar and pause any nonessential posts and look for ways your business can meaningfully help.
3. Social media for customer services
This is probably the most frustrating part of being a social media admin: answering angry mobs in the comment section. The scarier part is how netizens expect us to answer their demands quickly. According to research from Convince & Convert, 42% of consumers expect a response to a complaint on social media within 60 minutes, and nearly one-third expect a response within half an hour. Now let’s get back to the angry mobs in the comment section. While you shouldn’t ignore their messages, it’s not always wise to handle the entire encounter publicly. Show other customers that you value their input and time by sending an initial response requesting to continue the conversation privately.
Customer service, especially in the public domain like social media, is a delicate art. However, monitoring social media channels and responding to concerns efficiently can help you build stronger relationships with customers.
Is there anything else you want to do on social media? Let us know in the comment section below.
