Secret Recipe of
Brand Awareness Strategy
on Social Media Platform
Secret Recipe of
Brand Awareness
Strategy on Social
Media Platform
In this latest BDD’s bulletin, we gathered general information along with suggestions and case studies
that are needed to be acquainted with the marketing funnel, in particular brand awareness and its
impacts to the digital marketing business.
Have you ever asked yourself why you have become so loyal and stick to using certain brands for so many years? You may never feel it directly, but on a daily basis, consumers are in firsthand contact with the brand journey. First thing first: brand awareness. What does it mean? What does it do to the brands and consumers?
We know the game, we play the game, we live the game.
Sharing our experience & expertise to the players in the industry, with the hope we would be able to stamp our marks in it and grow a network among the big names through Secret Recipe of Brand Awareness Strategy on Social Media Platform.
“If growing conversions is the goal, then brand awareness is the route. While it may seem simplistic, for consumers to make a purchase, they first need to know a brand exists.”
-Forbes-
What is Marketing Funnel? Marketing funnel is a marketing process to get someone from not knowing the brand, to knowing, considering, making a purchase. In the long run, the Marketing Funnel includes the customer's process in assessing the product that has been purchased to become a loyal customer.
Can logos, colours or symbols associate perspectives and memories of brands and products?
For example, when you see the surface display of a cell phone with the logo of a bitten apple, you will immediately think of one particular brand of the cell phone. This is called brand awareness. Brand awareness is the customer's skill to recall and recognize a brand by seeing one distinctive identity from the brand.
Based on research by survey institute Nielsen Global New Product Innovation Survey, it was found that 59% of consumers tend to buy new products issued by brands that are familiar to them. Such is the case with the following two F&B business brands
One effective way to increase brand awareness is to use social media. Because, social media users continue to increase every year. This is evidenced by a data owned by KataData, that social media users in Indonesia reached
150 people (56% of the total population).
This number increases by 20% from the survey every year.
Brand awareness has a significant positive impact and can mediate the relationship between advertising and consumer purchase intentions. As evidenced by the following awareness advertising performance data from several well-known Indonesian brands, namely Holycow, Sukha Delights, Carlino Bakes, Walking Drums, and Eiger, when the upper funnel campaign was successful in generating an efficient advertising budget to get audience engagement.
2022 made our eyes close to rapid trends in digital marketing. It grew faster than anyone thought so. This report serves you 2022’s reco..
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2022 made our eyes close to rapid trends in digital marketing. It grew faster than anyone thought so. This report serves you 2022’s recor..
