Local Cosmetic brand (mid-low market) needs ROAS Increase

• Utilize multi channel ads for upper-middle funnel.
• We are requested to spend an exact number of budget, hence required to implement lifetime budget for all campaigns.

• Imbalance performance in various channels; reach ROAS target only on some channels. 

• With spending flexibility we can use daily budget instead of lifetime budget.
• We must tailor each campaign for each platform, not make carbon copy of the successful ones 
• The result of such approach can be seen lately, as the ROAS of each platforms starts to stabilize.