HMNS Perfumery

“HMNS is a perfumery which is very hands on with their marketing. The way they achieve this is by having the CEO working with a small team to keep a marketing calendar in check.”

Using different platforms to achieve different goals, HMNS are in the process of raising awareness and converting them into results. HMNS uses Twitter to microblog and spread word of mouth, this is their awareness platform. To convert them into sales, they rely on Facebook and Instagram as their conversion platforms. To differentiate themselves from other perfumeries, HMNS offers unique scents based on the customer’s memories.

In the wonderful times HMNS has had with us, we have proven ourselves to be a great investment. The recommendations from our digital marketing team were helpful and they have been successful in satisfying HMNS in many ways. First, our team made sure to provide a great communication flow by providing all the necessary information and to leave room for feedback and improvements, which resulted in strategies that work and satisfy HMNS. Second, the professionality of our team struck a cord with HMNS and it is something they highlighted from our team.
In their experience with us, HMNS feels like there are some areas in which we can improve, such as providing more information on what services we provide, whether or not we can do research on KOL, what kind of ads we can run, and a general idea of what we can and can’t do.

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To overcome new challenges, HMNS has started to work with past customers and have them tell the story behind their uniquely scented products. This effort has yielded curiosity for the perfumes as these stories have helped trigger memories for potential customers.