Welcoming The Holy Month How to Win a Meaningful Ramadan Campaign 2024
Introduction
From year to year, the euphoria of the Indonesian people in welcoming the arrival of the holy month of Ramadan is always interesting. Especially for Muslims, Ramadan is considered to be the right time to reflect on themselves, as well as connect with those closest to them.
Not only that, it turns out that Ramadan can also be used as momentum for business owners to make a profit.
Ramadan campaigns always feel like we are in a marathon run, not a sprint. Prepare as best as possible, get smart, get creative and be humble. Good luck!
Chapter 1
Consumer Trends and Behaviour in The Month of Ramadan 2024
The Trade Desk reported that 67% of Indonesian people plan to spend a quarter of their holiday allowance (THR) on shopping during Ramadan. This gives a strong impetus to brand owners or marketers to prepare everything optimally in anticipation of the Ramadan period.
However, it would be a good idea for brands to first pay attention to several trends and consumer behaviour ahead of the 2024 Ramadan campaign, especially on digital platforms such as Meta and TikTok. Study each character and adapt it to the brand, so that the strategy can run effectively and efficiently according to the budget.
Chapter 2
Tips For Brand to Win Competition in The Market During Ramadan Campaign
In Indonesia, Ramadan always gets special attention from the public, making it a great opportunity for brand owners to show up and meet the needs of their target audience.
In an effort to appreciate and take advantage of people’s shopping traditions, there are several marketing strategies that can be used so that your brand appears top of mind in the month of Ramadan, starting from developing content with a Ramadan theme, using a format that suits the character of the platform, and don’t forget, This blessed month is always used by industry players to collaborate so that they are not just looking for profit, but engagement, value and sustainable relevance.
Chapter 3
The Importance of Managing Timeline and Budget for Brands on Meta
In this chapter, we showcase brand performance data during pre-Ramadan period to post-Ramadan in 2022 and 2023, in Shopee and Tokopedia. Data compiled consists of 50+ ad accounts from various brands from a number of industries, such as fashion, beauty, bedding, jewellery, baby products, fashion kids, organic supplement, merchandise, FMCG, snack, and accessories.
Through this data, hopefully we can provide an insight to brand owners in managing budgets on Meta during the Ramadan campaign.
Chapter 4
The Importance of Managing Timeline and Budget for Brands on TikTok
After previously having brand performance data during the pre-Ramadan to post-Ramadan period on META, in this chapter we will display data from TikTok. The data collected from this platform shows great potential to gain profits due to the increasing growth in shopping activity and consumer purchasing interest.
Through this data, hopefully we can provide an insight to brand owners in managing budgets on TikTok during the Ramadan campaign.
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