Digital Advertising
Consistently crushed expectations with an average ROAS of 10x per month, soaring past our 8x target.
Request
Logitech intends to boost their return on ad spend (ROAS) by 8x per month.
Action
- Harness Collaborative Ads (CPAS) to amplify Logitech presence across all e-commerce platforms.
- Focus the bulk of the budget on the platform delivering the highest sales percentage to maximize ROAS.
Result
By the sixth month, we proudly achieved an impressive milestone, helping to reach an average monthly ROAS of 10x.
What to improve
While we’ve seen significant success, we believe there’s still ample room for enhancement, especially in content variety. By increasing the frequency of creative content updates, BDD is confident that Logitech can boost its ROAS even further.
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