Request
Despite already investing in digital ads, this fashion brand realized its owned platforms weren’t fully optimized.
They needed to increase purchase volume and ROAS, activate underutilized tools, and build better alignment between their eCommerce and MarComm teams.
Action
BDD’s audit uncovered an overlooked feature: Click & Collect.
We designed a plan to bring it to life through:
- Educational paid campaigns, launched in October
- Website-only promotions (excluding marketplaces)
- On-site UX improvements inspired by global best practices like Uniqlo
- Expansion of paid ad campaigns from 4 to 11
- Focused precision retargeting without chasing new visitors
- Creative optimization showing real customer journeys
Product copy refinement for easier sizing decisions
Result
- Click & Collect sales contributed 20–30% of monthly website revenue consistently from October through January.
- ROAS peaked at 100 with smart budget usage.
- Campaigns had to pause early in December due to budget exhaustion, demonstrating high efficiency.
- Growth was sustained even during low seasons, proving the value of activating existing features with sharper storytelling and execution.
BDD continues helping the brand scale similar hidden opportunities for ongoing success.
