Creative
tSurvey followers soared from2k to 11.3k
Challenges
tSurvey approached BDD with the goal of enhancing both the quantity and quality of their leads through strategic social media management to boost brand awareness.
Execution
- Key opinion leader (KOL) & brand ambassador partnership
- Content planning & marketing ideation strategy including platform segmentation, selective copywriting tailored to the audience, and content format.
- BDD conducted thorough research into tSurvey’s market and competition, providing essential data to ensure the ongoing strategy aligns perfectly with the brand.
Result
- Instagram followers surged from 2k to 11.3k and continue to grow.
- Enhanced audience awareness of the brand, evidenced by the increase in high-quality leads.
What we’ll repeat
- Collaborated with small medium enterprises (SMEs) to raise awareness about tSurvey’s capabilities in assisting them.
- Expanded reach to a new target audience, including academics, to facilitate partnerships with universities, academic institutions, and students.
- Introduced fresh visual updates to maintain engagement and effectively convey information.
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