Business Objective & Program Purpose:
- Amplify public awareness of the company’s products and services
- Enhance employer branding and foster community engagement
Program Output
- Create personal branding and monetize personal accounts.
- Design content pillars and content plans for content creators.
- Implement the video editing apps for TikTok and Instagram.
- Deploy video marketing strategies designed to generate high traffic and boost brand awareness.
- Engage the audience using Instagram and TikTok personal profiles.
- Maintain a consistent flow of content creation to elevate and uphold the company’s positive image.
Result
- Enthusiastically attended by 27 dedicated participants committed to the program.
- Generated a total of 503 high-quality, engaging content pieces.
- Achieved over 1,270,000 views from the content produced, marking a significant success.
