B2B marketing refers to companies' strategies to sell products or services geared toward a business or organization. It targets the needs, interests, and challenges of individuals making purchases on behalf of their organization (rather than for themselves), thus making the organization the customer.

Social media is not just a marketing platform for your business. In fact, there are so many things to do in social media besides marketing campaigns that can actually boost your business

Creating a website sure is expensive, huh? With the blooming marketplace ecosystem, it’s easier to push customers to convert, with easier payment gateway and various discounts. Aside from ease of access for customers, marketplaces also provide an easy user interface for business owners where a lot less effort is required to cater to their customers and for sales reporting.

Explore how Meta’s stock drop in 2022, caused by Apple's privacy policy and TikTok's rise, impacts businesses and digital marketers, shifting ad strategies